{"id":11715,"date":"2026-05-14T08:00:00","date_gmt":"2026-05-13T23:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=11715"},"modified":"2026-05-12T18:56:34","modified_gmt":"2026-05-12T09:56:34","slug":"ad-fraud-survey-2026-cpa-dilemma","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/news\/ad-fraud-survey-2026-cpa-dilemma","title":{"rendered":"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3001\u904b\u7528\u62c5\u5f53\u8005\u306e\u7d044\u5272\u304c\u300cCPA\u60aa\u5316\u300d\u61f8\u5ff5\u3067\u65ad\u5ff5\u3002\u5e83\u544a\u8cbb\u306e\u6700\u592720%\u643e\u53d6\u306e\u5b9f\u614b\u304c\u660e\u3089\u304b\u306b"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container 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class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u8a8d\u77e5\u5ea67\u5272\u8d85\u306e\u88cf\u5074\u3067\u9032\u3080\u300c\u5bfe\u7b56\u306e\u8e8a\u8e87\u300d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u304b\u3063\u3053\u682a\u5f0f\u4f1a\u793e\u304c\u767a\u8868\u3057\u305f\u300c2026\u5e74\u7248 \u30cd\u30c3\u30c8\u5e83\u544a\u4e0d\u6b63\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\uff09\u306b\u95a2\u3059\u308b\u5b9f\u614b\u8abf\u67fb\u300d\u306b\u3088\u3063\u3066\u3001\u30a6\u30a7\u30d6\u5e83\u544a\u904b\u7528\u73fe\u5834\u304c\u62b1\u3048\u308b\u69cb\u9020\u7684\u306a\u8ab2\u984c\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border size_s\"><img decoding=\"async\" width=\"1010\" height=\"470\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-awareness-rate-q1.png\" alt=\"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5b9f\u614b\u8abf\u67fb2026\u306e\u30b5\u30de\u30ea\u30fc\uff1a\u8a8d\u77e5\u738775.8%\u3001\u88ab\u5bb3\u7d4c\u9a13\u738736.8%\u3001\u5bfe\u7b56\u8e8a\u8e8739.0%\u3001\u7121\u5bfe\u7b5618.5%\u3001\u4ee3\u7406\u5e97\u4efb\u305b42.8%\u3001\u660e\u78ba\u306a\u62c5\u5f53\u8005\u306a\u305716.0%\" class=\"wp-image-11719\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-awareness-rate-q1.png 1010w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-awareness-rate-q1-300x140.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-awareness-rate-q1-768x357.png 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<p 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has-small-font-size\"><strong>\u6700\u5927\u306e\u969c\u58c1\u306f\u300c\u898b\u304b\u3051\u306eCPA\u60aa\u5316\u300d\u3078\u306e\u793e\u5185\u8a55\u4fa1\u61f8\u5ff5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u8abf\u67fb\u3067\u793a\u3055\u308c\u305f\u6700\u5927\u306e\u8ad6\u70b9\u306f\u3001\u5bfe\u7b56\u5b9f\u65bd\u6642\u306b\u751f\u3058\u308b\u8a55\u4fa1\u4e0a\u306e\u554f\u984c\u3067\u3059\u3002\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u5c0e\u5165\u3059\u308b\u3068\u4e0d\u6b63\u30af\u30ea\u30c3\u30af\u304c\u6392\u9664\u3055\u308c\u308b\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u5206\u6bcd\u304c\u7e2e\u5c0f\u3057\u3001\u7d50\u679c\u3068\u3057\u3066CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u898b\u304b\u3051\u4e0a\u306f\u4e0a\u6607\u3057\u307e\u3059\u3002\u3053\u306e\u300c\u898b\u304b\u3051\u306e\u6210\u679c\u60aa\u5316\u300d\u3092\u7406\u7531\u306b\u793e\u5185\u8a55\u4fa1\u306e\u4f4e\u4e0b\u3092\u6050\u308c\u3001\u5bfe\u7b56\u3092\u8e8a\u8e87\u307e\u305f\u306f\u4e2d\u6b62\u3057\u305f\u7d4c\u9a13\u3092\u6301\u3064\u62c5\u5f53\u8005\u306f39.0%\u306b\u306e\u307c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border size_s\"><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-kpi-deterioration-concern-q5-1024x476.png\" alt=\"Q5.\u5bfe\u7b56\u306b\u3088\u308bKPI\u60aa\u5316\u3092\u6050\u308c\u305f\u7d4c\u9a13\uff1a\u7d4c\u9a13\u3042\u308a39.0%\u3001\u7d4c\u9a13\u306a\u305746.0%\u3001\u5206\u304b\u3089\u306a\u304415.0%\uff08CPA\u4e0a\u6607\u3078\u306e\u61f8\u5ff5\u3067\u5bfe\u7b56\u3092\u898b\u9001\u308b\u69cb\u9020\u7684\u8ab2\u984c\uff09\" class=\"wp-image-11720\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-kpi-deterioration-concern-q5-1024x476.png 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-kpi-deterioration-concern-q5-300x139.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-kpi-deterioration-concern-q5-768x357.png 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-kpi-deterioration-concern-q5.png 1026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cea\u306e\u4f4e\u3044\u5b89\u4fa1\u306a\u30af\u30ea\u30c3\u30af\u3092\u6210\u679c\u6307\u6a19\u306b\u7d44\u307f\u8fbc\u3093\u3067\u3057\u307e\u3046\u65e7\u6765\u306e\u8a55\u4fa1\u4f53\u5236\u304c\u3001\u672c\u8cea\u7684\u306a\u30ea\u30b9\u30af\u5bfe\u7b56\u3092\u59a8\u3052\u3066\u3044\u308b\u69cb\u56f3\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u5e83\u544a\u8cbb\u306e1\u301c20%\u304c\u643e\u53d6\u3055\u308c\u308b\u69cb\u9020\u30ea\u30b9\u30af<\/strong><\/h2>\n\n\n\n<p 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src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-damage-experience-q3.png\" alt=\"Q3.\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u88ab\u5bb3\u7d4c\u9a13\uff1a\u7d4c\u9a13\u3057\u305f\u3053\u3068\u304c\u3042\u308b36.8%\u3001\u7d4c\u9a13\u3057\u305f\u3053\u3068\u304c\u306a\u304450.0%\u3001\u5206\u304b\u3089\u306a\u304413.3%\" class=\"wp-image-11722\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-damage-experience-q3.png 1013w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-damage-experience-q3-300x142.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-damage-experience-q3-768x365.png 768w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u30d1\u30fc\u30bb\u30f3\u30c8\u3068\u3044\u3046\u6c17\u3065\u304d\u306b\u304f\u3044\u6c34\u6e96\u304b\u3089\u3001\u5229\u76ca\u3092\u4fb5\u98df\u3059\u308b\u6c34\u6e96\u307e\u3067\u88ab\u5bb3\u306f\u5e83\u304f\u5206\u5e03\u3057\u3066\u304a\u308a\u3001\u7279\u5b9a\u696d\u7a2e\u306b\u504f\u3089\u306a\u3044\u69cb\u9020\u7684\u306a\u30ea\u30b9\u30af\u3067\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u8cac\u4efb\u6240\u5728\u306e\u66d6\u6627\u5316\u3068\u8a55\u4fa1\u5236\u5ea6\u306e\u518d\u69cb\u7bc9<\/strong><\/h2>\n\n\n\n<p 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alt=\"Q6.\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3078\u306e\u5bfe\u7b56\u5185\u5bb9\uff1a\u4ee3\u7406\u5e97\u4efb\u305b\u304c42.8%\u3067\u6700\u591a\u3001\u8cb7\u3044\u65b9\u9650\u5b9a25.3%\u3001JICDAQ\u8a8d\u8a3c\u4e8b\u696d\u8005\u6d3b\u752820.5%\u3001\u7121\u5bfe\u7b5618.5%\" class=\"wp-image-11723\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-countermeasure-methods-q6.png 991w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-countermeasure-methods-q6-300x146.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/ad-fraud-countermeasure-methods-q6-768x374.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/figure>\n\n\n\n<p 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class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\">\u95a2\u9023\u8a18\u4e8b<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mediapicks wp-block-embed-mediapicks\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/media-radar.jp\/mediapicks\/interview\/media-tver\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mediapicks wp-block-embed-mediapicks\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/media-radar.jp\/mediapicks\/interview\/media-hutabasya-thechange\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-stitch\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>\u8abf\u67fb\u6982\u8981<\/strong><\/p>\n\n\n\n<p 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href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000222.000009799.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000222.000009799.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8 \u8a8d\u77e5\u5ea67\u5272\u8d85\u306e\u88cf\u5074\u3067\u9032\u3080\u300c\u5bfe\u7b56\u306e\u8e8a\u8e87\u300d \u304b\u3063\u3053\u682a\u5f0f\u4f1a\u793e\u304c\u767a\u8868\u3057\u305f\u300c2026\u5e74\u7248 \u30cd\u30c3\u30c8\u5e83\u544a\u4e0d\u6b63\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\uff09\u306b\u95a2\u3059\u308b\u5b9f\u614b\u8abf\u67fb\u300d\u306b\u3088\u3063\u3066\u3001\u30a6\u30a7\u30d6\u5e83\u544a\u904b\u7528\u73fe\u5834\u304c\u62b1\u3048\u308b\u69cb\u9020\u7684\u306a\u8ab2\u984c\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057 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