{"id":12331,"date":"2026-05-20T16:00:00","date_gmt":"2026-05-20T07:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=12331"},"modified":"2026-05-19T16:42:08","modified_gmt":"2026-05-19T07:42:08","slug":"mercari-reuse-consumer-trends","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/news\/mercari-reuse-consumer-trends","title":{"rendered":"\u7269\u4fa1\u9ad8\u3067\u3082\u52d5\u304f\u6d88\u8cbb\u884c\u52d5\u300c\u304a\u8a66\u3057\u6d88\u8cbb\u300d\u3068\u306f\uff1f\u30e1\u30eb\u30ab\u30ea\u306e\u6700\u65b0\u8abf\u67fb\u304b\u3089\u7d10\u89e3\u304f\u65b0\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ol class=\"wp-block-list\">\n<li><strong><span class=\"swl-marker mark_orange\">\u7269\u4fa1\u9ad8\u30676\u5272\u8d85\u304c\u300c\u65b0\u898f\u306e\u6311\u6226\u300d\u306b\u30d6\u30ec\u30fc\u30ad<\/span><\/strong><br>\u6700\u5927\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u300c\u521d\u671f\u8cbb\u7528\u300d\u3068\u4e09\u65e5\u574a\u4e3b\u3078\u306e\u300c\u5fc3\u7406\u7684\u4e0d\u5b89\u300d\u3002<\/li>\n\n\n\n<li><strong><span class=\"swl-marker mark_orange\">\u30ea\u30e6\u30fc\u30b9\u304c\u300c\u5931\u6557\u30b3\u30b9\u30c8\u300d\u3092\u4e0b\u3052\u308b\u9375\u306b<\/span><\/strong><br>\u30e1\u30eb\u30ab\u30ea\u5229\u7528\u8005\u306f\u300c\u5408\u308f\u306a\u304b\u3063\u305f\u3089\u58f2\u308c\u3070\u3044\u3044\u300d\u3068\u3044\u3046\u524d\u63d0\u3067\u3001\u672a\u7d4c\u9a13\u306e\u30b8\u30e3\u30f3\u30eb\u3078\u80fd\u52d5\u7684\u306b\u300c\u304a\u8a66\u3057\u6d88\u8cbb\u300d\u3092\u59cb\u3081\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li><strong><span class=\"swl-marker mark_orange\">\u6e0b\u8c37\u3067\u306e\u30ea\u30a2\u30eb\u9023\u52d5\u65bd\u7b56\uff08OOH\uff09\u3092\u5c55\u958b<\/span><\/strong><br>TV CM\u3068\u9023\u52d5\u3057\u3001SHIBUYA109\u6e0b\u8c37\u5e97\u3067\u5de8\u5927\u30d5\u30a9\u30c8\u30b9\u30dd\u30c3\u30c8\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3001\u82e5\u5e74\u5c64\u3078\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5f37\u5316\u3002<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u6311\u6226\u610f\u6b32\u3092\u963b\u30802\u3064\u306e\u30cf\u30fc\u30c9\u30eb<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30fc\u30ad\u30e5\u30e9\u30fc\u30a8\u30b3\u30ce\u30df\u30fc\u7dcf\u5408\u7814\u7a76\u6240\uff08\u904b\u55b6\uff1a\u682a\u5f0f\u4f1a\u793e\u30e1\u30eb\u30ab\u30ea\uff09\u304c\u5b9f\u65bd\u3057\u305f\u300c\u7269\u4fa1\u9ad8\u3068\u65b0\u3057\u3044\u8da3\u5473\u3084\u7fd2\u3044\u4e8b\u306b\u95a2\u3059\u308b\u8abf\u67fb\u300d\u306b\u3088\u308b\u3068\u3001\u6628\u4eca\u306e\u7269\u4fa1\u4e0a\u6607\u3092\u80cc\u666f\u306b\u300166.3%\u306e\u6d88\u8cbb\u8005\u304c\u65b0\u3057\u3044\u3053\u3068\u3092\u59cb\u3081\u308b\u969b\u306b\u5f71\u97ff\u3092\u611f\u3058\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u65b0\u3057\u3044\u3053\u3068\u306b\u6311\u6226\u3057\u305f\u3044\u610f\u6b32\uff0854.0%\uff09\u306f\u9ad8\u3044\u3082\u306e\u306e\u3001\u300c\u521d\u671f\u8cbb\u7528\u304c\u304b\u304b\u308b\u300d\u300c\u7d9a\u3051\u3089\u308c\u308b\u304b\u4e0d\u5b89\u300d\u3068\u3044\u3063\u305f\u7d4c\u6e08\u7684\u30fb\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-inflation-impact-on-starting-new-hobbies-1024x537.webp\" alt=\"\u7269\u4fa1\u9ad8\u306e\u5f71\u97ff\u30676\u5272\u8d85\u304c\u300c\u65b0\u3057\u3044\u8da3\u5473\u3084\u7fd2\u3044\u4e8b\u300d\u306b\u30d6\u30ec\u30fc\u30ad\u3092\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u30e1\u30eb\u30ab\u30ea\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3002\u65b0\u3057\u3044\u3053\u3068\u3092\u59cb\u3081\u308b\u969b\u306e\u5f71\u97ff\u306b\u3064\u3044\u3066\u3001\u300c\u5f37\u304f\u611f\u3058\u308b\uff0831.3%\uff09\u300d\u3068\u300c\u591a\u5c11\u611f\u3058\u308b\uff0835.0%\uff09\u300d\u3092\u5408\u308f\u305b\u306666.3%\u304c\u5f71\u97ff\u3092\u611f\u3058\u308b\u3068\u56de\u7b54\u3057\u305f\u5186\u30b0\u30e9\u30d5\u306e\u30c7\u30fc\u30bf\u3002\" class=\"wp-image-12374\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-inflation-impact-on-starting-new-hobbies-1024x537.webp 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-inflation-impact-on-starting-new-hobbies-300x157.webp 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-inflation-impact-on-starting-new-hobbies-768x403.webp 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-inflation-impact-on-starting-new-hobbies-1536x806.webp 1536w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-inflation-impact-on-starting-new-hobbies.webp 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-barriers-to-starting-new-activities-hobbies-1024x537.webp\" alt=\"\u300c\u300e\u4e09\u65e5\u574a\u4e3b\u300f\u300e\u521d\u671f\u8cbb\u7528\u300f\u300e\u6642\u9593\u306e\u78ba\u4fdd\u300f\u304c\u65b0\u3057\u3044\u3053\u3068\u3092\u306f\u3058\u3081\u308b\u30cf\u30fc\u30c9\u30eb\u306b\u300d\u3068\u984c\u3057\u305f\u30e1\u30eb\u30ab\u30ea\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u30b0\u30e9\u30d5\u3002\u4e0d\u5b89\u8981\u7d20\u306e1\u4f4d\u306f\u300c\u7d9a\u3051\u3089\u308c\u308b\u304b\u4e0d\u5b89\uff0844.6%\uff09\u300d\u3001\u540c\u73872\u4f4d\u306f\u300c\u521d\u671f\u8cbb\u7528\u304c\u304b\u304b\u308b\uff0841.4%\uff09\u300d\u3068\u300c\u6642\u9593\u304c\u78ba\u4fdd\u3067\u304d\u306a\u3044\uff0841.4%\uff09\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u30c7\u30fc\u30bf\u3002\" class=\"wp-image-12378\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-barriers-to-starting-new-activities-hobbies-1024x537.webp 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-barriers-to-starting-new-activities-hobbies-300x157.webp 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-barriers-to-starting-new-activities-hobbies-768x403.webp 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-barriers-to-starting-new-activities-hobbies-1536x806.webp 1536w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/survey-barriers-to-starting-new-activities-hobbies.webp 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u969c\u58c1\u3092\u7a81\u7834\u3059\u308b\u9375\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300c\u30ea\u30e6\u30fc\u30b9\u306e\u6d3b\u7528\u300d\u3067\u3059\u3002\u30e1\u30eb\u30ab\u30ea\u5229\u7528\u8005\u306e\u7d044\u4eba\u306b3\u4eba\u304c\u3001\u65b0\u3057\u3044\u6311\u6226\u6642\u306b\u30e1\u30eb\u30ab\u30ea\u3067\u5fc5\u8981\u306a\u30e2\u30ce\u3092\u8cfc\u5165\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308a\u3001\u305d\u306e\u7406\u7531\u306f\u300c\u521d\u671f\u8cbb\u7528\u3092\u6291\u3048\u308b\u305f\u3081\u300d\u306b\u7559\u307e\u3089\u305a\u3001\u300c\u5408\u308f\u306a\u304b\u3063\u305f\u3089\u58f2\u308c\u3070\u3044\u3044\u300d\u300c\u307e\u305a\u306f\u4e2d\u53e4\u54c1\u3067\u304a\u8a66\u3057\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u67d4\u8edf\u306a\u6d88\u8cbb\u884c\u52d5\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u300c\u58f2\u5374\u3092\u524d\u63d0\u3068\u3057\u305f\u304a\u8a66\u3057\u6d88\u8cbb\u300d\u306e\u5b9a\u7740\u306b\u3088\u308a\u3001\u30e1\u30eb\u30ab\u30ea\u5229\u7528\u8005\u306f\u4e00\u822c\u5c64\u306b\u6bd4\u3079\u3066\u76f4\u8fd11\u5e74\u4ee5\u5185\u306b\u65b0\u3057\u3044\u3053\u3068\u3092\u59cb\u3081\u305f\u5272\u5408\u304c7.0pt\u9ad8\u3044\u6570\u5024\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><span class=\"swl-fz u-fz-s\">\u65b0\u3057\u3044\u6311\u6226\u306b\u7a4d\u6975\u7684\u306a\u5229\u7528\u8005\u304c\u96c6\u307e\u308b\u30e1\u30eb\u30ab\u30ea\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u306e\u53ef\u80fd\u6027\u3082\u793a\u5506\u3055\u308c\u307e\u3059<\/span>\u3002<span class=\"swl-fz u-fz-s\"> \u72ec\u81ea\u306e\u8cfc\u8cb7\u30fb\u691c\u7d22\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u305f\u3001<strong><span class=\"swl-marker mark_orange\">\u30e1\u30eb\u30ab\u30ea\u306e\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u300c\u30e1\u30eb\u30ab\u30eaAds\u300d\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u8a18\u4e8b<\/span><\/strong>\u306f\u3001\u4ee5\u4e0b\u304b\u3089\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default size_xs\"><a href=\"https:\/\/media-radar.jp\/mediapicks\/event-report\/mercari\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/image-21.png\" alt=\"\" class=\"wp-image-12345\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/image-21.png 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/image-21-300x169.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">\u25b2\u8a18\u4e8b\u306f\u3053\u3061\u3089<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30e1\u30eb\u30ab\u30ea\u306f2026\u5e745\u670818\u65e5\u3088\u308a\u3001TV CM\u300c\u65b0\u3057\u3044\u3053\u3068\u306f\u3058\u30e1\u30eb\u306a\u3089\u30e1\u30eb\u30ab\u30ea\u300d\u3068\u9023\u52d5\u3057\u305fOOH\u5e83\u544a\u65bd\u7b56\u300c\u3067\u304b\u30df\u30cb\u30e1\u30eb\u3061\u3083\u3093 in \u6e0b\u8c37\u300d\u3092SHIBUYA109\u6e0b\u8c37\u5e97\u306b\u3066\u958b\u50ac\u3002\u5de8\u5927\u30d5\u30a9\u30c8\u30b9\u30dd\u30c3\u30c8\u306e\u8a2d\u7f6e\u3084\u9650\u5b9a\u30b7\u30fc\u30eb\u306e\u914d\u5e03\u3092\u901a\u3058\u3066\u3001\u30ea\u30a2\u30eb\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u65b0\u898f\u306e\u6311\u6226\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -square\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/image-17-1.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">MediaPicks\u3000\u3000\u7de8\u96c6\u90e8<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div 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