{"id":12442,"date":"2026-05-20T12:24:57","date_gmt":"2026-05-20T03:24:57","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=12442"},"modified":"2026-05-20T12:24:59","modified_gmt":"2026-05-20T03:24:59","slug":"apparel-advertising","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/apparel-advertising","title":{"rendered":"\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u5a92\u4f53\u9078\u5b9a\u3068\u306f\u3002\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u5e83\u544a\u624b\u6cd5\u4f8b"},"content":{"rendered":"\n<p 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is-style-check_list\">\n<li>\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u306f\u300cSHEIN\u30fbTemu\u306e\u4fa1\u683c\u7834\u58ca\u300d\u300c\u30e6\u30cb\u30af\u30ed\u306e\u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u7387\u6700\u5927\u5316\u300d\u300c\u8cfc\u8cb7\u7d4c\u8def\u306e\u591a\u69d8\u5316\u300d\u3068\u3044\u30463\u3064\u306e\u69cb\u9020\u5909\u5316\u306b\u3088\u308a\u3001\u5358\u767a\u306e\u5a92\u4f53\u9078\u5b9a\u3067\u306f\u6210\u679c\u304c\u51fa\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u8a8d\u77e5\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u5165\u30fb\u518d\u8cfc\u5165\u3092\u8cab\u304f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u3068\u3001\u30d5\u30a1\u30cd\u30eb\u5225KPI\u306e\u5206\u96e2\u8a08\u6e2c\u304c\u3001\u63d0\u6848\u306e\u8aac\u5f97\u529b\u3092\u6c7a\u3081\u308b<\/li>\n\n\n\n<li>2025\u5e74\u306b\u7dcf\u5e83\u544a\u8cbb\u304c\u521d\u3081\u30668\u5146\u5186\u3092\u8d85\u3048\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u6bd4\u7387\u304c50.2%\u306b\u9054\u3057\u305f\u4eca\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbTikTok Shop\u30fbCTV\u5e83\u544a\u3068\u3044\u30463\u3064\u306e\u65b0\u6f6e\u6d41\u304c\u4ee3\u7406\u5e97\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u63d0\u6848\u30ec\u30d1\u30fc\u30c8\u30ea\u30fc\u3092\u66f8\u304d\u63db\u3048\u3066\u3044\u308b<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u304c\u3044\u307e\u96e3\u5316\u3057\u3066\u3044\u308b3\u3064\u306e\u69cb\u9020\u5909\u5316<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u306f8.5\u5146\u5186\u898f\u6a21\u3067\u5805\u8abf\u3001\u305f\u3060\u3057\u300c\u771f\u3093\u4e2d\u300d\u304c\u5727\u8feb\u3055\u308c\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5185\u30a2\u30d1\u30ec\u30eb\u7dcf\u5c0f\u58f2\u5e02\u5834\u306f\u30012024\u5e74\u306b8\u51465,010\u5104\u5186(\u524d\u5e74\u6bd4+1.7%)\u306b\u9054\u3057\u30014\u5e74\u9023\u7d9a\u3067\u30d7\u30e9\u30b9\u6210\u9577\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059(<small class=\"mininote\">\u77e2\u91ce\u7d4c\u6e08\u7814\u7a76\u6240\u30012025\u5e7412\u6708\u767a\u8868<\/small>)\u3002\u30b3\u30ed\u30ca\u524d2019\u5e74\u6bd4\u3067\u7d0493%\u307e\u3067\u623b\u308a\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3084\u767e\u8ca8\u5e97\u30fb\u5c02\u9580\u5e97\u306e\u5805\u8abf\u3055\u304c\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d1\u30ec\u30ebEC\u5316\u7387\u306f23.38%(2024\u5e74\u3001\u7d4c\u6e08\u7523\u696d\u7701\u300c\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u300d)\u3067\u3001\u7269\u8ca9\u7cfb\u5168\u4f539.78%\u306e2\u500d\u8d85\u3068\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u6210\u719f\u5ea6\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u5168\u4f53\u306f\u4f38\u3073\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u4e0a\u4f4d\u30d6\u30e9\u30f3\u30c9(\u30e6\u30cb\u30af\u30ed\u30fbZARA\u306a\u3069)\u3068\u4f4e\u4fa1\u683c\u65b0\u52e2\u529b(SHEIN\u30fbTemu)\u306b\u631f\u307e\u308c\u305f\u4e2d\u4f4d\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u3082\u82e6\u6226\u3057\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u306e\u304c\u5b9f\u614b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u7a2e\u5225\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5e83\u544a\u8cbb\u306e\u52d5\u5411\uff082025\u5e74\u6700\u65b0\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u901a\u300c2025\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u306b\u3088\u308c\u3070\u3001\u30de\u30b9\u30b3\u30df\u56db\u5a92\u4f53\u306b\u304a\u3051\u308b\u300c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u300d\u696d\u7a2e\u306f\u524d\u5e74\u6bd4104.8%\u30682\u5e74\u9023\u7d9a\u306e\u5897\u52a0\u3067\u3001\u6e1b\u5c11\u696d\u7a2e\u304c\u591a\u3044\u306a\u304b\u3067\u6570\u5c11\u306a\u3044\u4f38\u9577\u30ab\u30c6\u30b4\u30ea\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>2024\u5e74<\/th><th>2025\u5e74<\/th><th>\u524d\u5e74\u6bd4<\/th><\/tr><\/thead><tbody><tr><td>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u696d\u7a2e \u30de\u30b9\u56db\u5a92\u4f53\u5e83\u544a\u8cbb<\/td><td>533.9\u5104\u5186<\/td><td>559.5\u5104\u5186<\/td><td>104.8%<\/td><\/tr><tr><td>\u540c \u69cb\u6210\u6bd4<\/td><td>2.4%<\/td><td>2.6%<\/td><td>\u2014<\/td><\/tr><tr><td>\u3046\u3061\u5730\u4e0a\u6ce2\u30c6\u30ec\u30d3<\/td><td>208.0\u5104\u5186<\/td><td>243.0\u5104\u5186<\/td><td>116.8%<\/td><\/tr><tr><td>\u3046\u3061\u96d1\u8a8c<\/td><td>258.1\u5104\u5186<\/td><td>252.4\u5104\u5186<\/td><td>97.8%<\/td><\/tr><tr><td>\u3046\u3061\u65b0\u805e<\/td><td>62.5\u5104\u5186<\/td><td>59.0\u5104\u5186<\/td><td>94.4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u901a\u306e\u696d\u7a2e\u30b3\u30e1\u30f3\u30c8\u3067\u306f\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u30a6\u30a7\u30a2\u30fb\u5bdd\u9593\u7740\u30fb\u30ac\u30a6\u30f3\u30fb\u808c\u7740\u304c\u524d\u5e74\u306b\u7d9a\u304d\u5897\u52a0\u3001\u4f01\u696d\u5e83\u544a\u30fb\u6a5f\u80fd\u6027\u808c\u7740\u30fb\u30d0\u30c3\u30b0\u3082\u5897\u52a0\u3001\u5a66\u4eba\u670d\u3068\u7d33\u58eb\u670d\u306f\u6e1b\u5c11\u3068\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6a5f\u80fd\u6027\u3084\u30c7\u30a4\u30ea\u30fc\u30e6\u30fc\u30b9\u5bc4\u308a\u306e\u5546\u6750\u306b\u4e88\u7b97\u304c\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u69cb\u9020\u304c\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mediapicks wp-block-embed-mediapicks\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/ad_cost\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SHEIN\u30fbTemu\u306e\u53f0\u982d\u3067\u4fa1\u683c\u8a34\u6c42\u306e\u5929\u4e95\u304c\u4e0b\u304c\u3063\u305f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SHEIN\u306e\u65e5\u672cMAU\u306f2024\u5e741\u6708\u6642\u70b9\u3067839\u4e07\u4eba\u306b\u9054\u3057\u3001\u3059\u3067\u306bZOZOTOWN\u3092\u4e0a\u56de\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059(<small class=\"mininote\">\u30f4\u30a1\u30ea\u30e5\u30fc\u30ba\u8abf\u67fb\u3001\u65e5\u7d4c2024\u5e742\u670819\u65e5<\/small>)\u3002Temu\u306f\u65e5\u672c\u9032\u51fa\u534a\u5e74\u3067\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d61,500\u4e07\u4eba\u30012024\u5e7411\u6708\u6642\u70b9\u3067\u306f3,100\u4e07\u4eba\u898f\u6a21\u307e\u3067\u62e1\u5927\u3057\u307e\u3057\u305f(\u30e1\u30f3\u30d0\u30fc\u30ba\u793e\u8abf\u67fb)\u3002Z\u4e16\u4ee3\u306e\u5b66\u751f\u306b\u5bfe\u3059\u308bRECCOO\u8abf\u67fb(2025\u5e743\u6708\u767a\u8868)\u3067\u306f\u3001\u7d047\u5272\u304cSHEIN\u307e\u305f\u306fTemu\u306e\u5229\u7528\u7d4c\u9a13\u3092\u6301\u3061\u3001\u5b66\u751f\u5168\u4f53\u306e\u7d044\u5272\u304c\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u5b9f\u614b\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fa1\u683c\u8a34\u6c42\u3067\u52dd\u8ca0\u3057\u3066\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u3001SHEIN\u30fbTemu\u3068\u540c\u3058\u571f\u4ff5\u3067\u6226\u3046\u306e\u304c\u73fe\u5b9f\u7684\u306b\u96e3\u3057\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u4ee3\u7406\u5e97\u30d7\u30e9\u30f3\u30ca\u30fc\u304c\u63d0\u6848\u3067\u554f\u308f\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u4fa1\u683c\u4ee5\u5916\u306e\u8ef8\u2014\u2014\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fbUGC\u30fb\u30c7\u30fc\u30bf\u99c6\u52d5\u2014\u2014\u3092\u3069\u3046\u7d44\u307f\u7acb\u3066\u308b\u304b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u8cb7\u7d4c\u8def\u306e\u591a\u69d8\u5316\u3067\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u52b9\u304b\u306a\u304f\u306a\u3063\u305f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ZOZOTOWN\u30fb\u697d\u5929\u30fbAmazon\u30fb\u81ea\u793eEC\u30fb\u5b9f\u5e97\u8217\u30fbLIVE\u30b3\u30de\u30fc\u30b9\u30fbTikTok Shop\u3002\u30a2\u30d1\u30ec\u30eb\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u7d4c\u8def\u306f\u6570\u5e74\u3067\u5927\u304d\u304f\u5206\u5c90\u3057\u3001\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30afCV\u504f\u91cd\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u5b9f\u614b\u3092\u6349\u3048\u304d\u308c\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u30023rd Party Cookie\u306e\u6bb5\u968e\u7684\u5ec3\u6b62\u3082\u8a08\u6e2c\u7cbe\u5ea6\u3092\u5727\u8feb\u3057\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u30fbMMM(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30eb)\u30fb\u5e97\u8217\u6765\u5e97\u8a08\u6e2c\u307e\u3067\u542b\u3081\u305f\u8a55\u4fa1\u8a2d\u8a08\u304c\u6a19\u6e96\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u306e\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u56f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u69cb\u9020\u7684\u306a\u96e3\u5316\u306b\u5bfe\u3059\u308b\u4ee3\u7406\u5e97\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u7b54\u3048\u306f\u3001\u7279\u5b9a\u306e\u5a92\u4f53\u306b\u4f9d\u5b58\u3057\u306a\u3044\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u8a2d\u8a08\u306e\u8003\u3048\u65b9\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u306a\u305c\u5358\u767a\u306e\u5a92\u4f53\u9078\u5b9a\u3067\u306f\u6210\u679c\u304c\u51fa\u306b\u304f\u3044\u306e\u304b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram\u3060\u3051\u3067\u3082TikTok\u3060\u3051\u3067\u3082\u3001\u73fe\u5728\u306e\u30a2\u30d1\u30ec\u30eb\u8cfc\u8cb7\u884c\u52d5\u306f\u518d\u73fe\u3067\u304d\u307e\u305b\u3093\u3002\u8a8d\u77e5\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u3092\u4f5c\u3089\u305a\u306b\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba\u3060\u3051\u5f37\u5316\u3057\u3066\u3082\u3001CPA\u304c\u9752\u5929\u4e95\u306b\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u3001\u8a8d\u77e5\u3060\u3051\u53d6\u3063\u3066\u8cfc\u5165\u5c0e\u7dda\u3092\u6574\u3048\u306a\u3044\u3068\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u9867\u5ba2\u304c\u4ed6\u30d6\u30e9\u30f3\u30c9\u306b\u6d41\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30cd\u30eb\u3054\u3068\u306e\u5f79\u5272\u3092\u5206\u3051\u3066\u8a2d\u8a08\u3057\u3001\u305d\u308c\u305e\u308c\u306eKPI\u3067\u8a55\u4fa1\u3057\u306a\u3044\u3068\u3001\u3069\u3053\u306b\u6295\u8cc7\u3059\u3079\u304d\u304b\u304c\u898b\u3048\u306a\u304f\u306a\u308b\u2014\u2014\u3053\u3053\u304c\u30d7\u30e9\u30f3\u30ca\u30fc\u8996\u70b9\u3067\u306e\u8d77\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u5225\u306e\u5f79\u5272\u5206\u62c5<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d5\u30a1\u30cd\u30eb<\/th><th>\u4e3b\u306a\u5f79\u5272<\/th><th>\u4ee3\u8868\u7684\u306a\u5a92\u4f53\u30fb\u65bd\u7b56<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5<\/td><td>\u30ea\u30fc\u30c1\u3068\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u306e\u7372\u5f97<\/td><td>\u30c6\u30ec\u30d3\u30fbOOH\u30fb\u4ea4\u901a\u30fb\u96d1\u8a8c\u30fbCTV<\/td><\/tr><tr><td>\u8208\u5473\u95a2\u5fc3<\/td><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u6307\u540d\u691c\u7d22\u306e\u5275\u51fa<\/td><td>Instagram\u30fbTikTok\u30fbYouTube\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30bf\u30a4\u30a2\u30c3\u30d7<\/td><\/tr><tr><td>\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u5165<\/td><td>CV\u7372\u5f97\u3068ROAS\u6700\u5927\u5316<\/td><td>\u691c\u7d22\u30fbMeta\u30fb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2(ZOZO\u30fb\u697d\u5929\u30fbAmazon)<\/td><\/tr><tr><td>\u4f53\u9a13\u30fb\u8cfc\u8cb7\u4fc3\u9032<\/td><td>LTV\u4f38\u5f35\u3068\u8cfc\u8cb7\u4f53\u9a13\u306e\u8cea\u5411\u4e0a<\/td><td>\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u30fb\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u30fbTikTok Shop<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30cd\u30eb\u9593\u306e\u300c\u63a5\u7d9a\u300d\u3082\u91cd\u8981\u3067\u3059\u3002OOH\u3067\u4f5c\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092SNS\u306b\u4e8c\u6b21\u62e1\u6563\u3055\u305b\u308b\u3001TikTok\u3067\u751f\u307e\u308c\u305fUGC\u3092Meta\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306b\u8ee2\u7528\u3059\u308b\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u30d5\u30a1\u30f3\u5316\u3057\u305f\u9867\u5ba2\u306b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u9023\u52d5\u304c\u63d0\u6848\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8a8d\u77e5\u5c64\u306e\u6253\u3061\u624b\uff5c\u30c6\u30ec\u30d3\u30fbOOH\u30fb\u4ea4\u901a\u30fb\u96d1\u8a8c\u30fbCTV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u901a\u300c2025\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u306b\u3088\u308c\u3070\u30012025\u5e74\u306e\u7dcf\u5e83\u544a\u8cbb\u306f8\u5146623\u5104\u5186(\u524d\u5e74\u6bd4105.1%)\u30674\u5e74\u9023\u7d9a\u6700\u9ad8\u66f4\u65b0\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f4\u5146459\u5104\u5186(\u540c110.8%)\u3068\u521d\u306e4\u5146\u5186\u8d85\u3048\u3001\u69cb\u6210\u6bd4\u306f50.2%\u3068\u521d\u3081\u3066\u534a\u6570\u3092\u8d85\u3048\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u8a8d\u77e5\u5c64\u3092\u652f\u3048\u308b\u5404\u5a92\u4f53\u306e\u52d5\u5411\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5a92\u4f53<\/th><th>2025\u5e74\u5e83\u544a\u8cbb<\/th><th>\u524d\u5e74\u6bd4<\/th><th>\u30a2\u30d1\u30ec\u30eb\u30d7\u30e9\u30f3\u30ca\u30fc\u8996\u70b9\u306e\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td>\u30c6\u30ec\u30d3\u30e1\u30c7\u30a3\u30a2(\u5730\u4e0a\u6ce2+\u885b\u661f)<\/td><td>1\u51467,556\u5104\u5186<\/td><td>99.7%<\/td><td>\u30b9\u30dd\u30c3\u30c8\u5e83\u544a\u306f\u6d41\u901a\u30fb\u5c0f\u58f2\u30fb\u60c5\u5831\u901a\u4fe1\u304c\u597d\u8abf<\/td><\/tr><tr><td>\u5c4b\u5916(OOH)<\/td><td>3,042\u5104\u5186<\/td><td>105.3%<\/td><td>\u6e0b\u8c37\u30fb\u8868\u53c2\u9053\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u5a92\u4f53\u30683D DOOH\u304c\u3051\u3093\u5f15<\/td><\/tr><tr><td>\u4ea4\u901a<\/td><td>1,736\u5104\u5186<\/td><td>108.6%<\/td><td>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3067\u5927\u578b\u30b5\u30a4\u30cd\u30fc\u30b8\u304c\u6025\u4f38<\/td><\/tr><tr><td>\u96d1\u8a8c<\/td><td>1,135\u5104\u5186<\/td><td>96.3%<\/td><td>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u529b\u30fb\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u8a55\u4fa1\u306f\u7d99\u7d9a<\/td><\/tr><tr><td>\u30c6\u30ec\u30d3\u30e1\u30c7\u30a3\u30a2\u95a2\u9023\u52d5\u753b\u5e83\u544a<\/td><td>805\u5104\u5186<\/td><td>123.3%<\/td><td>CTV\u30fb\u898b\u9003\u3057\u914d\u4fe1\u304c\u4e8c\u6841\u6210\u9577<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c6\u30ec\u30d3CM\u30fbCTV\u5e83\u544a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u95a2\u6771\u30b9\u30dd\u30c3\u30c815\u79d21\u672c\u306e\u653e\u9001\u6599\u91d1\u306f40\u301c80\u4e07\u5186\u30011GRP\u3042\u305f\u308a\u306e\u30d1\u30fc\u30b3\u30b9\u30c8\u306f\u7d048,000\u301c20,000\u5186\u304c\u76ee\u5b89\u3067\u3059(\u5404\u4ee3\u7406\u5e97\u516c\u8868\u306e\u76f8\u5834\u611f)\u3002\u95a2\u6771\u3067500GRP\u3092\u6295\u4e0b\u3059\u308b\u5834\u5408\u3001\u6982\u306d400\u301c1,000\u4e07\u5186\u306e\u30ec\u30f3\u30b8\u306b\u53ce\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d1\u30ec\u30eb\u5206\u91ce\u3067\u8c61\u5fb4\u7684\u306a\u306e\u306f\u3001\u30e6\u30cb\u30af\u30ed\u306e\u30d2\u30fc\u30c8\u30c6\u30c3\u30af\u30fb\u30a8\u30a2\u30ea\u30ba\u30e0\u5b63\u7bc0CM\u3067\u3059\u3002\u30bf\u30ec\u30f3\u30c8\u8d77\u7528\u3068\u6a5f\u80fd\u8a34\u6c42\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u300c\u5bd2\u3044\u2192\u30d2\u30fc\u30c8\u30c6\u30c3\u30af\u300d\u3068\u3044\u3046\u60f3\u8d77\u30da\u30a2\u3092\u5927\u91cf\u6295\u4e0b\u3067\u56fa\u5b9a\u5316\u3057\u307e\u3057\u305f\u3002GU\u306f\u30d0\u30fc\u30c1\u30e3\u30eb\u30d2\u30e5\u30fc\u30de\u30f3\u3092\u8d77\u7528\u3057\u3001\u4e00\u822c\u4f53\u578b\u306e\u7740\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u8a34\u6c42\u3057\u3066PR\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTV(\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV)\u306e\u9032\u5316\u3082\u898b\u9003\u305b\u307e\u305b\u3093\u3002\u96fb\u901a\u306e\u6570\u5024\u3067\u306f\u3001\u30c6\u30ec\u30d3\u30e1\u30c7\u30a3\u30a2\u95a2\u9023\u52d5\u753b\u5e83\u544a\u8cbb\u306f2025\u5e74\u306b805\u5104\u5186(\u524d\u5e74\u6bd4123.3%)\u3068\u4e8c\u6841\u6210\u9577\u3092\u7d99\u7d9a\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u30e1\u30cb\u30e5\u30fc\u6c34\u6e96\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><th>\u6599\u91d1\u76ee\u5b89<\/th><th>\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>TVer<\/td><td>CPM\u7d042,000\u5186\u301c<\/td><td>\u30c6\u30ec\u30d3\u8996\u8074\u50be\u5411\u30fb\u4e16\u5e2f\u5e74\u53ce\u30fb\u5b50\u3069\u3082\u306e\u6709\u7121\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u53ef<\/td><\/tr><tr><td>ABEMA<\/td><td>\u670810\u4e07\u5186\u301c(\u4ee3\u7406\u5e97\u7d4c\u7531)<\/td><td>2023\u5e7410\u6708\u306b\u6700\u4f4e\u51fa\u7a3f\u91d1\u984d\u64a4\u5ec3<\/td><\/tr><tr><td>YouTube<\/td><td>CPV\u7d043\u301c20\u5186\u3001\u30d0\u30f3\u30d1\u30fc6\u79d2CPM400\u301c600\u5186<\/td><td>\u30c6\u30ec\u30d3\u753b\u9762\u8996\u8074\u6bd4\u7387\u4e0a\u6607\u4e2d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d3\u30c7\u30aa\u30ea\u30b5\u30fc\u30c1\u306f2025\u5e7410\u6708\u304b\u3089\u300cCTV\u5e83\u544a\u30c7\u30fc\u30bf\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u3066\u304a\u308a\u3001\u5168\u56fd32\u5730\u533a\u30fb10,800\u4e16\u5e2f\u30fb\u7d0425,000\u30b5\u30f3\u30d7\u30eb\u898f\u6a21\u3067CTV\u5e83\u544a\u63a5\u89e6\u3092\u30c6\u30ec\u30d3\u8996\u8074\u7387\u30d1\u30cd\u30eb\u3068\u3057\u3066\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5730\u4e0a\u6ce2CM\u3092CTV\u306b\u4e8c\u6b21\u6d3b\u7528\u3057\u3001F1\u30fbF2\u5c64\u3084\u82e5\u5e74\u5c64\u30ea\u30fc\u30c1\u3092\u88dc\u5b8c\u3059\u308b\u8a2d\u8a08\u304c\u6a19\u6e96\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mediapicks wp-block-embed-mediapicks\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/media-radar.jp\/mediapicks\/interview\/media-tver\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c4b\u5916\u5e83\u544a\uff08OOH\uff0fDOOH\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c4b\u5916\u5e83\u544a\u8cbb\u306f2025\u5e74\u306b3,042\u5104\u5186(\u524d\u5e74\u6bd4105.3%)\u3067\u3001\u7e41\u83ef\u8857\u306e\u5927\u578b\u30dc\u30fc\u30c9\u306b\u52a0\u3048\u3066\u8857\u8def\u706f\u30d5\u30e9\u30c3\u30b0\u5e83\u544a\u3084\u8857\u4e2d\u30dd\u30b9\u30bf\u30fc\u5a92\u4f53\u306a\u3069\u300c\u76ee\u7dda\u4f4d\u7f6e\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u5a92\u4f53\u300d\u306e\u9700\u8981\u304c\u9ad8\u307e\u308a\u3001SNS\u62e1\u6563\u3092\u610f\u8b58\u3057\u305f\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u5c55\u958b\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30b2\u30fc\u30e0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u7cfb\u3092\u4e2d\u5fc3\u306b3D\u653e\u6620\u306b\u3088\u308b\u62e1\u6563\u4e8b\u4f8b\u3082\u5897\u52a0\u4e2d\u3067\u3059\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u6e0b\u8c37\u30fb\u539f\u5bbf\u30fb\u8868\u53c2\u9053\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30e1\u30c3\u30ab\u7acb\u5730\uff08\u516c\u958b\u6599\u91d1\u30d9\u30fc\u30b9\u3001\u7a0e\u5225\uff09<\/h5>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li><strong>Q&#8217;S EYE(QFRONT\u58c1\u9762\u30fb\u6e0b\u8c37\u30b9\u30af\u30e9\u30f3\u30d6\u30eb\u4ea4\u5dee\u70b9)<\/strong>:7\u65e5\u9593100\u4e07\u5186(jeki Universal OOH\u516c\u5f0f)<\/li>\n\n\n\n<li><strong>\u6e0b\u8c37\u30b9\u30af\u30e9\u30f3\u30d6\u30eb\u30b9\u30af\u30a8\u30a2 \u30d3\u30b8\u30e7\u30f3<\/strong>:7\u65e5\u9593150\u4e07\u5186(JR\u6771\u65e5\u672c\u4f01\u753b\u307b\u304b)<\/li>\n\n\n\n<li><strong>HARAJUKU WILD POSTING(B1\u30dd\u30b9\u30bf\u30fc\u96c6\u4e2d\u63b2\u51fa)<\/strong>:Super Premium 1\u9031\u9593720\u4e07\u5186(B1:249\u679a\u00d736\u7b87\u6240)\u3001Premium 550\u4e07\u5186(B1:181\u679a\u00d724\u7b87\u6240)\u3001Standard 340\u4e07\u5186(2025\u5e747\u6708\u7248\u3001OOH Cmedia\u516c\u5f0f\u5a92\u4f53\u8cc7\u6599)<\/li>\n\n\n\n<li><strong>\u6771\u6025\u30d7\u30e9\u30b6\u8868\u53c2\u9053\u539f\u5bbf \u968e\u6bb5\u30b7\u30fc\u30c8\u3001\u5c71\u967d\u5802\u66f8\u5e97\u58c1\u9762(\u8868\u53c2\u9053\u4ea4\u5dee\u70b9)<\/strong>:\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u91b8\u6210\u306b\u5f37\u3044\u67a0\u304c\u8907\u6570\u5b58\u5728<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">UNITED ARROWS\u304c2025\u5e744\u6708\u306b\u6e0b\u8c37\u99c5\u3067\u5c55\u958b\u3057\u305f\u30a2\u30fc\u30c8\u98a8OOH\u3001H&amp;M\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u65bd\u7b56\u306a\u3069\u3001SNS\u4e8c\u6b21\u62e1\u6563\u3092\u72d9\u3046\u8a2d\u8a08\u304c\u5b9a\u756a\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u96e3\u3057\u3055\u3084\u30b7\u30fc\u30ba\u30f3\u5728\u5eab\u5909\u52d5\u3078\u306e\u5bfe\u5fdc\u901f\u5ea6\u306e\u9045\u3055\u306f\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u63d0\u6848\u6642\u306b\u660e\u793a\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u30012025\u5e749\u670818\u65e5\u306b\u96fb\u901a\u306a\u306913\u793e\u9023\u643a\u3067\u300c\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u65e5\u672cOOH\u30e1\u30b8\u30e3\u30e1\u30f3\u30c8\u5354\u4f1a\u300d\u304c\u8a2d\u7acb\u3055\u308c\u3001\u5171\u901a\u6307\u6a19\u306e\u7b56\u5b9a\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u30022026\u5e743\u6708\u304b\u3089\u4ea4\u901a\u5e83\u544a\u3068\u3068\u3082\u306b\u5c4b\u5916\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u63d0\u4f9b\u304c\u59cb\u307e\u308b\u898b\u8fbc\u307f\u3067\u3001OOH\u5e83\u544a\u52b9\u679c\u306e\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u5f37\u5316\u306f\u63d0\u6848\u4fa1\u5024\u3092\u4e00\u6bb5\u4e0a\u3052\u308b\u8981\u7d20\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mediapicks wp-block-embed-mediapicks\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/media-radar.jp\/mediapicks\/article\/board\/geniee-dooh\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ea4\u901a\u5e83\u544a\uff08\u96fb\u8eca\u30fb\u99c5\u30fb\u30bf\u30af\u30b7\u30fc\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ea4\u901a\u5e83\u544a\u8cbb\u306f2025\u5e74\u306b1,736\u5104\u5186(\u524d\u5e74\u6bd4108.6%)\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3001\u5927\u962a\u30fb\u95a2\u897f\u4e07\u535a\u958b\u50ac\u306b\u4f34\u3046\u95a2\u897f\u570f\u306e\u5927\u578b\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u65b0\u8a2d\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u304b\u3089\u51fa\u793e\u30b7\u30d5\u30c8\u306b\u3088\u308b\u8eca\u5185\u5a92\u4f53\u306e\u9700\u8981\u56de\u5fa9\u304c\u4e3b\u306a\u62bc\u3057\u4e0a\u3052\u8981\u56e0\u3067\u3059\u3002\u30bf\u30af\u30b7\u30fc\u306fAI\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u306e\u8a34\u6c42\u6d3b\u6027\u5316\u3067BtoB\u51fa\u7a3f\u304c\u5897\u52a0\u3001\u91d1\u878d\u30fb\u4e0d\u52d5\u7523\u306a\u3069BtoC\u3082\u7a4d\u6975\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u7684\u306a\u67a0\u306e\u76f8\u5834(\u7a0e\u5225)\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li><strong>\u5c71\u624b\u7dda\u307e\u3069\u4e0a\u30d3\u30b8\u30e7\u30f3(JR\u6771\u65e5\u672c\u4f01\u753b)<\/strong>:\u5c71\u624b\u7dda\u30c8\u30ec\u30a4\u30f3\u30c1\u30e3\u30f3\u30cd\u30eb\uff0b\u307e\u3069\u4e0a1\u9031\u959315\u79d2\u3067\u7d04200\u4e07\u5186(\u4ee3\u7406\u5e97\u516c\u8868\u306e\u5b9f\u52e2\u5024)<\/li>\n\n\n\n<li><strong>\u6771\u4eac\u30e1\u30c8\u30ed\u8868\u53c2\u9053\u99c5 MCV\u5358\u99c5\u30b8\u30e3\u30c3\u30af<\/strong>:7\u65e5\u9593250\u4e07\u5186(\u4ea4\u901a\u5e83\u544a\u30ca\u30d3)<\/li>\n\n\n\n<li><strong>\u30bf\u30af\u30b7\u30fc\u30b5\u30a4\u30cd\u30fc\u30b8 TOKYO PRIME<\/strong>:Premium Video Ads FULL 1,500\u4e07\u5186(420\u4e07\u56de\u60f3\u5b9a)\u3001HALF 850\u4e07\u5186<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30af\u30b7\u30fc\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u7d4c\u55b6\u5c64\u30fb\u5bcc\u88d5\u5c64\u30ea\u30fc\u30c1\u304c\u5f37\u304f\u3001\u30cf\u30a4\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u3084\u30e1\u30f3\u30ba\u30cf\u30a4\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u76f8\u6027\u304c\u826f\u597d\u3067\u3059\u3002\u8868\u53c2\u9053\u30fb\u9280\u5ea7\u99c5\u30b8\u30e3\u30c3\u30af\u306f\u30cf\u30a4\u30d6\u30e9\u30f3\u30c9\/\u30b3\u30b9\u30e1\/\u5316\u7ca7\u54c1\u304c\u5b9a\u756a\u67a0\u3067\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3067\u5e38\u306b\u7a7a\u304d\u304c\u306a\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u307b\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mediapicks wp-block-embed-mediapicks\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/media-radar.jp\/mediapicks\/article\/board\/fuji-ag\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u96d1\u8a8c\u5e83\u544a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d1\u8a8c\u5e83\u544a\u8cbb\u306f2025\u5e74\u306b1,135\u5104\u5186(\u524d\u5e74\u6bd496.3%)\u3068\u6e1b\u5c11\u3057\u305f\u3082\u306e\u306e\u3001\u51fa\u7248\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u529b\u3084\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u306f\u5f15\u304d\u7d9a\u304d\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u96fb\u5b50\u51fa\u7248\u306f\u524d\u5e74\u6bd4102.7%\u3068\u6210\u9577\u3092\u7d99\u7d9a\u3002\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u306f\u96d1\u8a8c\u5185\u69cb\u6210\u6bd422.2%\u3068\u30c8\u30c3\u30d7\u30ab\u30c6\u30b4\u30ea\u3067\u3001\u696d\u7a2e\u5225\u300c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u300d\u306e\u96d1\u8a8c\u5e83\u544a\u8cbb\u306f252.4\u5104\u5186\u3067\u3059(\u96fb\u901a2025\u5e74\u30c7\u30fc\u30bf)\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u8981\u8a8c\u306e\u516c\u958b\u6599\u91d1\u4f8b(\u7a0e\u5225)\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\">\n<li><strong><a href=\"https:\/\/media-radar.jp\/detail6228.html\" target=\"_blank\" rel=\"noreferrer noopener\">VOGUE JAPAN<\/a>(\u30b3\u30f3\u30c7\u30ca\u30b9\u30c8)<\/strong>:\u767a\u884c5\u4e07\u90e8(\u30b3\u30f3\u30c7\u30ca\u30b9\u30c8\u30fb\u30b8\u30e3\u30d1\u30f3\u516c\u8868\u3001WWD JAPAN 2023\u5e74)\u3001Web\u30de\u30eb\u30c1\u30c7\u30d0\u30a4\u30b9\u30bf\u30a4\u30a2\u30c3\u30d71\u30f6\u6708200\u4e07\u5186\u301c<\/li>\n\n\n\n<li><strong>ELLE Japon(\u30cf\u30fc\u30b9\u30c8)<\/strong>:\u88684 4\u82721P 237\u4e07\u5186\u3001\u88682\u898b\u958b4\u8272 430\u4e07\u5186(\u5a92\u4f53\u8cc7\u65992025\u5e74\u7248\u3088\u308a)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/media-radar.jp\/detail338.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u30e1\u30f3\u30ba\u30ce\u30f3\u30ce<\/a>(\u96c6\u82f1\u793e)<\/strong>:\u88684 4\u82721P 210\u4e07\u5186\u3001\u88682\u898b\u958b4\u8272 320\u4e07\u5186\u3001\u30bf\u30a4\u30a2\u30c3\u30d7\u5236\u4f5c\u8cbb1P 37.5\u4e07\u5186\u301c<\/li>\n\n\n\n<li><strong>CanCam(\u5c0f\u5b66\u9928)<\/strong>:\u88684 4\u82721P 350\u4e07\u5186\u3001\u88682\u898b\u958b4\u8272 520\u4e07\u5186\u3001CanCam.jp\u30d7\u30ec\u30df\u30a2\u30e0\u30bf\u30a4\u30a2\u30c3\u30d7350\u4e07\u5186(30,000PV\u4fdd\u8a3c)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d1\u8a8c\u306f\u4e16\u754c\u89b3\u306e\u4f5c\u308a\u8fbc\u307f\u3001\u7de8\u96c6\u30bf\u30a4\u30a2\u30c3\u30d7\u306b\u3088\u308b\u7b2c\u4e09\u8005\u6027\u3001\u4fdd\u5b58\u6027\u30fb\u56de\u8aad\u7387\u304c\u5f37\u307f\u3067\u3059\u3002\u57fa\u672c\u30de\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\/\u30e2\u30fc\u30c9=VOGUE\u30fbELLE\u30fb25ans\u3001OL=CanCam\u30fbDomani\u3001\u30e1\u30f3\u30ba=\u30e1\u30f3\u30ba\u30ce\u30f3\u30ce\u30fbUOMO\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8208\u5473\u95a2\u5fc3\u5c64\u306e\u6253\u3061\u624b\uff5cSNS\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30bf\u30a4\u30a2\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a8d\u77e5\u5c64\u3067\u7bc9\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u3092\u3001\u8208\u5473\u95a2\u5fc3\u3068\u6307\u540d\u691c\u7d22\u306b\u3064\u306a\u3052\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u56fd\u5185\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e02\u5834\u306f2024\u5e74\u306b1\u51462,038\u5104\u5186(\u524d\u5e74\u6bd4113%)\u306b\u9054\u3057\u30012029\u5e74\u306b\u306f2024\u5e74\u6bd41.8\u500d\u306e2\u51461,313\u5104\u5186\u307e\u3067\u6210\u9577\u3059\u308b\u898b\u901a\u3057\u3067\u3059(\u30b5\u30a4\u30d0\u30fc\u30fb\u30d0\u30ba\uff0f\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30a1\u30af\u30c8\u8abf\u67fb\u30012024\u5e7411\u6708\u767a\u8868)\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u901a\u306e2025\u5e74\u30c7\u30fc\u30bf\u3067\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u306f3\u51463,093\u5104\u5186(\u524d\u5e74\u6bd4111.8%)\u306b\u9054\u3057\u3001SNS\u4e0a\u306e\u7e26\u578b\u52d5\u753b\u5e83\u544a\u3068OTT\u30b5\u30fc\u30d3\u30b9\u4e0a\u306e\u52d5\u753b\u5e83\u544a\u9700\u8981\u306e\u9ad8\u307e\u308a\u304c\u5e02\u5834\u62e1\u5927\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram\u5e83\u544a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u9818\u57df\u3067\u6700\u3082\u6210\u719f\u3057\u305fSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30d5\u30a3\u30fc\u30c9\u30fb\u30ea\u30fc\u30eb\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u306e3\u9762\u306b\u52a0\u3048\u3001\u5546\u54c1\u30bf\u30b0\u4ed8\u304d\u5e83\u544a(Instagram\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a)\u304c\u6a19\u6e96\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D2C\u9818\u57df\u3067\u306f\u300117kg(\u97d3\u56fd\u7cfb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3)\u3001COHINA(150cm\u524d\u5f8c\u306e\u5973\u6027\u5411\u3051\u30011,200\u65e5\u9023\u7d9a\u30a4\u30f3\u30b9\u30bf\u30e9\u30a4\u30d6\u3067\u77e5\u3089\u308c\u308b)\u3001RANDEBOO\u30fbanuans\u30fbmideal\u306a\u3069\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u767a\u30d6\u30e9\u30f3\u30c9\u304c\u3001Instagram\u904b\u7528\u00d7\u30e9\u30a4\u30d6\u00d7UGC\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u6025\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u30a2\u30c0\u30b9\u30c8\u30ea\u30a2\u306f\u81ea\u793eEC\u300c.st\u300d\u4f1a\u54e1\u3092\u524d\u671f\u672b\u6bd4200\u4e07\u4eba\u5897\u306e1,750\u4e07\u4eba(2024\u5e742\u6708\u671f\u6c7a\u7b97)\u307e\u3067\u62e1\u5927\u3057\u3066\u304a\u308a\u3001SNS\u6d41\u5165\u3092\u4f1a\u54e1\u8cc7\u7523\u306b\u8ee2\u63db\u3059\u308b\u8a2d\u8a08\u304c\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok\u5e83\u544a\u3068TikTok Shop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok 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class=\"wp-block-paragraph\">\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u306b\u306f\u5171\u901a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002WEGO\u306f\u5e97\u8217\u7d39\u4ecb\u3068\u30b3\u30fc\u30c7\u52d5\u753b\u306e\u7d44\u307f\u5408\u308f\u305b\u3001EGOIST\u30fbAcka\u30fbkaoyorinakami\u30fbapresjour\u306a\u3069\u306f\u5236\u4f5c\u904e\u7a0b\u516c\u958b\u3084ZOZO\u9650\u5b9a\u8ca9\u58f2\u3068\u306e\u9023\u52d5\u3067\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u30cf\u30c3\u30af\u3057\u307e\u3057\u305f\u3002SHEIN\u3082TikTok\u4e0a\u3067\u300cSHEIN Haul\u300d\u52d5\u753b\u306b\u3088\u308aZ\u4e16\u4ee3\u5973\u6027\u3092\u5e2d\u5dfb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u306f\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30c1\u30e3\u30ec\u30f3\u30b8\u3001TopView(\u8d77\u52d5\u753b\u9762)\u3001\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u3001Spark Ads\u306a\u3069\u591a\u5f69\u3067\u3001CPC\u30fbCPM\u30fbCPV\u306e\u904b\u7528\u578b\u306b\u52a0\u3048\u671f\u9593\u5951\u7d04\u578b\u3082\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube\u5e83\u544a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30cb\u30af\u30ed\u306f\u300c\u306a\u3050\u3082\u3075\u3046\u304b\u300d(2022\u5e741\u6708\u306b\u767b\u9332\u800550\u4e07\u4eba\u5230\u9054)\u3092\u8d77\u7528\u3057\u305f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u52d5\u753b\u3067\u3001\u6027\u5225\u3092\u554f\u308f\u306a\u3044\u597d\u610f\u7684\u30b3\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3057\u307e\u3057\u305f(Skettt\u4e8b\u4f8b)\u3002\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5225\u306e\u76ee\u5b89\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0(\u30b9\u30ad\u30c3\u30d7\u53ef)CPV3\u301c20\u5186\u3001\u30d0\u30f3\u30d1\u30fc6\u79d2CPM400\u301c600\u5186\u3001\u30de\u30b9\u30c8\u30d8\u30c3\u30c9(\u4e88\u7d04\u578b)\u306f\u6570\u767e\u4e07\u5186\u898f\u6a21\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CREAVE\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u30d7\u30e9\u30f3\u00d7\u30b9\u30bf\u30a4\u30eb\u30d5\u30a9\u30fc\u30b9\u306e\u7236\u306e\u65e5\u65bd\u7b56\u3067\u306f\u3001\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u7d20\u6750\u30d0\u30ca\u30fc\u304c\u5f93\u6765\u30e2\u30c7\u30eb\u7d20\u6750\u6bd43\u500d\u306e\u58f2\u4e0a\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002Rakuten SQREEM\u6d3b\u7528\u306e\u30d1\u30eb\u4e8b\u4f8b\u3067\u306f\u65b0\u898fCV\u7d042\u500d\u30fb\u65b0\u898fCPA\u7d041\/2\u304c\u516c\u8868\u3055\u308c\u3066\u304a\u308a\u3001ROAS260%\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u5b9f\u7e3e\u3082\u30e1\u30c7\u30a3\u30a2\u30ec\u30fc\u30c0\u30fc\u63b2\u8f09\u8cc7\u6599\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ce8\u610f\u70b9\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u504f\u91cd\u3067\u306f\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u5c5e\u6027\u30fb\u904e\u53bbPR\u5b9f\u7e3e\u3067\u9078\u5b9a\u3059\u308b\u3053\u3068\u3001\u539f\u7a3f\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u672c\u4eba\u306e\u88c1\u91cf\u3092\u5c0a\u91cd\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30b9\u30c6\u30de\u898f\u5236(\u666f\u54c1\u8868\u793a\u6cd5\u30012023\u5e7410\u67081\u65e5\u65bd\u884c)\u306b\u3088\u308a\u300cPR\u300d\u300c\u30bf\u30a4\u30a2\u30c3\u30d7\u300d\u8868\u8a18\u306f\u5fc5\u9808\u3067\u3001\u63d0\u6848\u6642\u306e\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u306b\u542b\u3081\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u96d1\u8a8c\u30fbWeb\u30e1\u30c7\u30a3\u30a2\u30bf\u30a4\u30a2\u30c3\u30d7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d1\u8a8c\u30bf\u30a4\u30a2\u30c3\u30d7\u306f\u7de8\u96c6\u529b\u3092\u501f\u308a\u305f\u7b2c\u4e09\u8005\u6027\u304c\u5f37\u307f\u3067\u3001CanCam.jp\u30d7\u30ec\u30df\u30a2\u30e0\u30bf\u30a4\u30a2\u30c3\u30d7350\u4e07\u5186\u3001VOGUE Web\u30bf\u30a4\u30a2\u30c3\u30d7200\u4e07\u5186\u301c\u304c\u516c\u958b\u4fa1\u683c\u306e\u76ee\u5b89\u3067\u3059\u3002WWDJAPAN\u30fbFashionsnap\u306a\u3069\u306e\u696d\u754c\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u30bf\u30a4\u30a2\u30c3\u30d7\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u69cb\u7bc9\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u5165\u5c64\u306e\u6253\u3061\u624b\uff5c\u691c\u7d22\u30fbMeta\u30fb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304b\u3089\u306fCV\u7372\u5f97\u3068ROAS\u6700\u5927\u5316\u304c\u4e3b\u773c\u306b\u306a\u308a\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u30c7\u30fc\u30bf\u904b\u7528\u306e\u4e21\u8f2a\u3067\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u691c\u7d22\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d1\u30ec\u30eb\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e73\u5747CPC\u306f20\u301c40\u5186\u3068\u3001\u76f8\u5bfe\u7684\u306b\u5b89\u4fa1\u306a\u6c34\u6e96\u3067\u3059(FORCLE\u793e\u306b\u3088\u308b\u5e83\u544a\u4ee3\u7406\u5e97\u72ec\u81ea\u8a66\u7b97)\u3002GU\u306f2019\u5e745\u670831\u65e5\u301c6\u67089\u65e5\u306e\u300c\u9001\u6599\u7121\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u671f\u9593\u306b\u3001\u5f93\u6765\u300cGU\u300d\u5b8c\u5168\u4e00\u81f4\u306e\u307f\u3060\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u8a2d\u8a08\u3092\u300c\u25cb\u25cb GU\u300d\u300cGU \u25cb\u25cb\u300d\u306e\u90e8\u5206\u4e00\u81f4\u307e\u3067\u62e1\u5f35\u3057\u305f\u7d50\u679c\u30015\u500d\u4ee5\u4e0a\u306e\u30ea\u30fc\u30c1\u3068\u691c\u7d22\u5e83\u544a\u7d4c\u7531\u58f2\u4e0a\u7d047\u5272\u5897\u3092\u9054\u6210\u3057\u307e\u3057\u305f(Think with Google)\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e16\u5e2f\u5e74\u53ce\u306b\u3088\u308b\u7d5e\u308a\u8fbc\u307f\u3001\u8863\u985e\u30fb\u5e3d\u5b50\u30fb\u9774\u30fb\u6642\u8a08\u306e\u30ab\u30c6\u30b4\u30ea\u5225\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u5316\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u904b\u7528\u306e\u5b9a\u77f3\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta\u5e83\u544a\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7c73\u56fd\u30bb\u30af\u30b7\u30fc\u30e9\u30f3\u30b8\u30a7\u30ea\u30fcD2C\u306eYandy\u306f\u3001Yotpo UGC\u9023\u643a\u306b\u3088\u308bFacebook\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3067CTR3\u500d\u30fbCPC\u25b272%\u30fbROAS+78%(\u7d041.8\u500d)\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002H&amp;M\u30b0\u30eb\u30fc\u30d7\u306eAfound\u3067\u306f\u3001Zalster AI\u6700\u9069\u5316\u3067\u30b5\u30a4\u30c8\u30a2\u30af\u30bb\u30b910\u500d\u3001ROAS5\u500d\u3001\u904b\u7528\u6642\u959360%\u524a\u6e1b\u3068\u3044\u3046\u4e8b\u4f8b\u3082\u516c\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306f\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306e\u7cbe\u5ea6\u3068\u753b\u50cf\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5dee\u304c\u6210\u679c\u3092\u5206\u3051\u308b\u305f\u3081\u3001\u30d5\u30a3\u30fc\u30c9\u8a2d\u8a08\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6AB\u30c6\u30b9\u30c8\u3092\u7d99\u7d9a\u3067\u304d\u308b\u4f53\u5236\u304c\u524d\u63d0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ZOZO\u30fb\u697d\u5929\u30fbAmazon\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u3053\u3053\u6570\u5e74\u3067\u6700\u3082\u63d0\u6848\u30ec\u30d1\u30fc\u30c8\u30ea\u30fc\u3092\u66f8\u304d\u63db\u3048\u305f\u9818\u57df\u3067\u3059\u3002\u96fb\u901a\u300c2025\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u3067\u3082\u3001\u7269\u8ca9\u7cfbEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5e83\u544a\u8cbb\u306f2,444\u5104\u5186(\u524d\u5e74\u6bd4112.5%)\u3068\u4e8c\u6841\u6210\u9577\u3067\u300c\u518d\u6210\u9577\u306e\u5c40\u9762\u300d\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u30ed\u30b8\u30ab\u30eb\u6d88\u8cbb\u30cb\u30fc\u30ba(\u30bb\u30fc\u30eb\u3001\u30dd\u30a4\u30f3\u30c8\u30d0\u30c3\u30af\u7b49)\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u3001\u3075\u308b\u3055\u3068\u7d0d\u7a0e\u5236\u5ea6\u6539\u6b63\u306e\u99c6\u3051\u8fbc\u307f\u9700\u8981\u304c\u62bc\u3057\u4e0a\u3052\u8981\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><th>\u5e83\u544a\u4e8b\u696d\u306e\u73fe\u6cc1<\/th><\/tr><\/thead><tbody><tr><td>ZOZO<\/td><td>2024\u5e743\u6708\u671f\u5e83\u544a\u4e8b\u696d97.3\u5104\u5186\u30012025\u5e743\u6708\u671f\u76ee\u6a19115\u5104\u5186\u3001ROAS500%\u8d85\u5b9f\u7e3e<\/td><\/tr><tr><td>\u697d\u5929<\/td><td>RPP(\u697d\u5929\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)\uff0b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u7279\u5316\u5c0e\u7dda<\/td><\/tr><tr><td>Amazon<\/td><td>\u30b9\u30dd\u30f3\u30b5\u30fc\u30d7\u30ed\u30c0\u30af\u30c8\uff0bAmazon DSP\u306b\u3088\u308b\u30aa\u30d5\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u914d\u4fe1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ZOZO\u306e\u30e1\u30cb\u30e5\u30fc\u69cb\u6210\u306f\u3001ZOZOAD(\u691c\u7d22\u9023\u52d5\u3001\u51fa\u5e97\u30b7\u30e7\u30c3\u30d7\u306e\u7d046\u5272\u304c\u5229\u7528\u30fb\u7d99\u7d9a\u73876\u5272\u8d85)\u3001\u30bf\u30a4\u30a2\u30c3\u30d7\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a(\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u30fbRokt\u9023\u643a)\u3001\u540c\u68b1\u5e83\u544a(\u30cb\u30c3\u30c8\u2192\u6d17\u5264\u3001\u30b7\u30e5\u30fc\u30ba\u2192\u7d46\u5275\u818f\u306a\u3069\u8cfc\u8cb7\u30b7\u30fc\u30f3\u9023\u52d5)\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u5e83\u544a\u3001ZOZOTOWN DM\u5e83\u544a\u3001LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u5e83\u544a\u3068\u591a\u5c64\u7684\u3067\u3059\u3002ZOZOTOWN\u5e74\u9593\u8cfc\u5165\u8005\u6570\u306f1,100\u4e07\u4eba\u3092\u8d85\u3048(2024\u5e743\u6708\u671fIR)\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u7279\u5316\u306eFirst Party Data\u3092\u80cc\u666f\u306b\u3001\u30a8\u30f3\u30c7\u30df\u30c3\u30af\u30fb\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af\u53cc\u65b9\u306e\u5e83\u544a\u4e3b\u306b\u6d3b\u7528\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u901a\u306e2025\u5e74\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u30a2\u30b7\u30b9\u30c8\u306b\u3088\u308b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u3001\u52d5\u753b\u3084\u30e9\u30a4\u30d6\u914d\u4fe1\u306a\u3069\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5b9a\u7740\u306b\u3088\u308bEC\u306e\u30e1\u30c7\u30a3\u30a2\u5316\u3001\u6539\u6b63\u7269\u6d41\u52b9\u7387\u5316\u6cd5\u3092\u53d7\u3051\u305f\u9700\u8981\u4e88\u6e2c\u306e\u6a19\u6e96\u5316\u306a\u3069\u30012026\u5e74\u306b\u5411\u3051\u3066\u904b\u7528\u74b0\u5883\u304c\u5927\u304d\u304f\u52d5\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f53\u9a13\u30fb\u8cfc\u8cb7\u4fc3\u9032\uff5c\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u30fb\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u5f8c\u306eLTV\u4f38\u5f35\u3068\u3001\u8cfc\u8cb7\u4f53\u9a13\u306e\u8cea\u5411\u4e0a\u3092\u72d9\u3046\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u96fb\u901a\u300c2025\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u306b\u304a\u3051\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u8cbb\u306f1\u51467,184\u5104\u5186(\u524d\u5e74\u6bd4102.0%)\u3001\u306a\u304b\u3067\u3082\u300c\u30a4\u30d9\u30f3\u30c8\u30fb\u5c55\u793a\u30fb\u6620\u50cf\u307b\u304b\u300d\u306f4,748\u5104\u5186(\u540c111.2%)\u3068\u4e8c\u6841\u6210\u9577\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u5927\u962a\u30fb\u95a2\u897f\u4e07\u535a\u306a\u3069\u306e\u5927\u578b\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u3001\u5927\u578b\u5546\u696d\u65bd\u8a2d\u30fb\u30db\u30c6\u30eb\u306e\u65b0\u88c5\u30fb\u6539\u88c5\u3001\u90fd\u5e02\u518d\u958b\u767a\u304c\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002POP\u30821,540\u5104\u5186(\u524d\u5e74\u6bd4103.8%)\u306b\u4f38\u3073\u3001\u7d19\u306ePOP\u3068\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u8ca9\u4fc3\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ZOZOTOWN\u3092\u904b\u55b6\u3059\u308bZOZO\u306f\u3001\u5e74\u9593\u8cfc\u5165\u8005\u65701,100\u4e07\u4eba\u8d85\u3001\u8cfc\u5165\u8005\u306e\u5e73\u5747\u5e74\u9f62\u306f\u7d0433\u6b73\u3068\u3044\u3046\u5c5e\u6027\u3092\u80cc\u666f\u306b\u3001\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u5730\u57df\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u308b\u540c\u68b1\u5e83\u544a\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059(ZOZO\u516c\u5f0fIR 2024\u5e743\u6708\u671f)\u3002\u30cb\u30c3\u30c8\u8cfc\u5165\u8005\u306b\u30c7\u30ea\u30b1\u30fc\u30c8\u8863\u6599\u7528\u6d17\u5264\u3001\u30b7\u30e5\u30fc\u30ba\u8cfc\u5165\u8005\u306b\u7d46\u5275\u818f\u3001\u3068\u3044\u3063\u305f\u8cfc\u8cb7\u30b7\u30fc\u30f3\u9023\u52d5\u304c\u9ad8\u3044\u52b9\u7387\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d1\u30ec\u30eb\u5e97\u8217\u3067\u306e\u30eb\u30fc\u30c8\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306f\u5168\u56fd110\u5e97\u8217\u306710,000\u301c110,000\u90e8\u898f\u6a21\u300110\u301c30\u4ee3\u5973\u6027\u3078\u306e\u30ea\u30fc\u30c1\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8868\u53c2\u9053\u30fb\u539f\u5bbf\u30fb\u6e0b\u8c37\u30fb\u9280\u5ea7\u3067\u306e\u671f\u9593\u9650\u5b9aPOP\u306f\u3001DOOH\u30b8\u30e3\u30c3\u30af\u00d7POP\u00d7SNS\u9023\u52d5\u306e\u4e09\u70b9\u30bb\u30c3\u30c8\u304c\u30a2\u30d1\u30ec\u30eb\u5b9a\u756a\u3067\u3059\u3002\u5728\u5eab\u3092\u6301\u305f\u306a\u3044\u5c55\u793a\u578b\u3001\u30b3\u30e9\u30dc\u5546\u54c1\u306e\u5148\u884c\u8ca9\u58f2\u578b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30a4\u30d9\u30f3\u30c8\u578b\u306a\u3069\u3001\u76ee\u7684\u5225\u306b\u8a2d\u8a08\u3092\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068UGC<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5185\u30c7\u30b8\u30bf\u30eb\u30e9\u30a4\u30d6\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u5e02\u5834\u306f2024\u5e74\u4e88\u6e2c\u3067984\u5104\u5186\u898f\u6a21\u306b\u9054\u3057\u3066\u3044\u307e\u3059(CyberZ\uff0fOEN\u00d7\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30a1\u30af\u30c8\u8abf\u67fb\u30012020\u5e74\u767a\u8868)\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d6\u30e9\u30f3\u30c9<\/th><th>\u4e3b\u306a\u5b9f\u7e3e<\/th><\/tr><\/thead><tbody><tr><td>BEAMS<\/td><td>2020\u5e743\u670827\u65e5\u521d\u56de\u30e9\u30a4\u30d6\u30676,000\u4eba\u8996\u8074\u30fb\u7d04100\u4e07\u5186\u58f2\u4e0a\u21922021\u5e744\u6708\u81ea\u793e\u958b\u767a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u79fb\u884c<\/td><\/tr><tr><td>SHIPS<\/td><td>1\u6642\u9593\u914d\u4fe1\u3067\u8cfc\u5165\u7387\u7d047\u500d\u3001\u30a2\u30fc\u30ab\u30a4\u30d6\u8996\u8074\u3067\u7d044\u500d<\/td><\/tr><tr><td>UNITED ARROWS<\/td><td>2020\u5e748\u6708\u304b\u3089\u300cSTYLING GUIDE\u300d\u904b\u7528\u3001\u914d\u4fe1\u753b\u9762\u306b\u8cfc\u5165\u30da\u30fc\u30b8\u5e38\u8a2d<\/td><\/tr><tr><td>\u305e\u3046\u306d\u3053\u3061\u3083\u3093\u306d\u308b(\u682a\u5f0f\u4f1a\u793eCellest\uff0f\u30c8\u30ad\u30d0\u30ca\u904b\u55b6)<\/td><td>2025\u5e7411\u6708\u958b\u50ac\u300c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc90\u6642\u9593\u9023\u7d9a\u30e9\u30a4\u30d6\u300d\u3067GMV1\u5104733\u4e07\u5186\u30fb\u7dcf\u8996\u807497\u4e07\u4eba<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">UGC\u89b3\u70b9\u3067\u306f\u3001COHINA\u3084WEGO\u306e\u3088\u3046\u306b\u300c\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u306b\u5171\u9cf4\u3057\u305f\u30d5\u30a1\u30f3\u300d\u304c\u81ea\u767a\u7684\u306b\u6295\u7a3f\u3059\u308b\u4ed5\u7d44\u307f\u304c\u3001\u3082\u3063\u3068\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u7523\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2025\u301c2026\u5e74\u306b\u62bc\u3055\u3048\u305f\u3044\u65b0\u3057\u3044\u6253\u3061\u624b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u901a\u300c2025\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u3092\u8aad\u307f\u89e3\u304f\u3068\u30012025\u5e74\u306f\u65e5\u672c\u306e\u7dcf\u5e83\u544a\u8cbb\u304c\u521d\u3081\u30668\u5146\u5186\u3092\u8d85\u3048\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u304c\u69cb\u6210\u6bd450.2%\u3068\u534a\u6570\u3092\u8d85\u3048\u305f\u7bc0\u76ee\u306e\u5e74\u3067\u3059\u3002\u63d0\u6848\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u76f4\u8fd1\u3067\u53f0\u982d\u3057\u305f3\u3064\u306e\u6f6e\u6d41\u3092\u62bc\u3055\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4e3b\u6226\u5834\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7269\u8ca9\u7cfbEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5e83\u544a\u8cbb\u306f2025\u5e74\u306b2,444\u5104\u5186(\u524d\u5e74\u6bd4112.5%)\u3068\u518d\u6210\u9577\u306e\u5c40\u9762\u306b\u5165\u308a\u307e\u3057\u305f\u3002ZOZO\u3060\u3051\u3067\u306a\u304f\u3001\u697d\u5929\u30fbAmazon\u30fb\u30a2\u30f3\u30c9\u30a8\u30b9\u30c6\u30a3(\u65e7\u30a2\u30c0\u30b9\u30c8\u30ea\u30a2)\u30fb\u30d9\u30a4\u30af\u30eb\u30fc\u30ba\u3082\u5e83\u544a\u4e8b\u696d\u3092\u672c\u683c\u5316\u3002\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u7279\u5316\u306eFirst Party Data\u306f\u3001\u30a8\u30f3\u30c7\u30df\u30c3\u30af(\u540c\u30ab\u30c6\u30b4\u30ea)\u3068\u30ce\u30f3\u30a8\u30f3\u30c7\u30df\u30c3\u30af(\u98df\u30fb\u66ae\u3089\u3057)\u306e\u4e21\u65b9\u3067\u4fa1\u5024\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u96fb\u901a\u306f\u30ea\u30c6\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c40\u3092\u65b0\u8a2d\u3057\u3066\u304a\u308a\u3001\u696d\u754c\u5168\u4f53\u306e\u91cd\u5fc3\u79fb\u52d5\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTV\u5e83\u544a\u306e\u8a08\u6e2c\u9032\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c6\u30ec\u30d3\u30e1\u30c7\u30a3\u30a2\u95a2\u9023\u52d5\u753b\u5e83\u544a\u306f2025\u5e74\u306b805\u5104\u5186(\u524d\u5e74\u6bd4123.3%)\u3068\u4e8c\u6841\u6210\u9577\u3092\u7d99\u7d9a\u3057\u307e\u3057\u305f\u3002TVer\u306f2024\u5e74\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3001\u30c6\u30ec\u30d3\u8996\u8074\u50be\u5411\u30fb\u4e16\u5e2f\u5e74\u53ce\u30fb\u5b50\u3069\u3082\u306e\u6709\u7121\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u88c5\u3002\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6\u578b\u5c55\u958b\u3067\u5e83\u544a\u4f1a\u793e\u306e\u5229\u7528\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30d3\u30c7\u30aa\u30ea\u30b5\u30fc\u30c1\u304c2025\u5e7410\u6708\u304b\u3089\u63d0\u4f9b\u958b\u59cb\u3057\u305fCTV\u5e83\u544a\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001CTV\u5e83\u544a\u63a5\u89e6\u3092\u30c6\u30ec\u30d3\u8996\u8074\u7387\u30d1\u30cd\u30eb\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5730\u4e0a\u6ce2CM\u3068\u306e\u7d71\u5408\u8a55\u4fa1\u304c\u73fe\u5b9f\u7684\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Shop\u306e\u7acb\u3061\u4e0a\u304c\u308a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e746\u670830\u65e5\u306e\u30ed\u30fc\u30f3\u30c1\u4ee5\u964d\u3001\u6708\u6b21GMV\u304c\u6025\u6210\u9577\u4e2d\u3067\u3059\u3002\u4f4e\u5358\u4fa1\u00d7\u52d5\u753b\u6f14\u51fa\u304c\u523a\u3055\u308b\u5546\u6750\u69cb\u6210\u306e\u305f\u3081\u3001\u30a2\u30d1\u30ec\u30eb\u306f\u30ed\u30fc\u30f3\u30c1\u521d\u671f\u304b\u3089\u4e0a\u4f4d\u30ab\u30c6\u30b4\u30ea\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u65e5\u6e05\u98df\u54c1\u3001I-ne\u3001\u30e4\u30fc\u30de\u30f3\u3001\u30e6\u30cb\u30ea\u30fc\u30d0\u3001SHOPLIST\u3001\u30e9\u30b3\u30b9\u30c6\u3001WEGO\u306a\u3069\u304c\u65e5\u672c\u30ed\u30fc\u30f3\u30c1\u76f4\u5f8c\u304b\u3089\u53c2\u753b\u3057\u3066\u304a\u308a\u3001\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u306e\u5148\u884c\u8005\u5229\u76ca\u304c\u307e\u3060\u53d6\u308c\u308b\u6642\u671f\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u56de\u907f\u7b56<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u6848\u524d\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u843d\u3068\u3057\u7a74\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u3078\u306e\u5099\u3048<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UNITED ARROWS\u306fSpider AF\u3092\u5c0e\u5165\u3057\u3001\u914d\u4fe1\u9762\u306e\u7d046\u5272\u3092\u9664\u5916\u3059\u308b\u3053\u3068\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u5f37\u5316\u3057\u307e\u3057\u305f(Spider Labs\u793e\u767a\u8868)\u3002MFA(Made for Advertising)\u30b5\u30a4\u30c8\u3084\u4f4e\u54c1\u8cea\u914d\u4fe1\u9762\u306e\u6df7\u5165\u306f\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u9818\u57df\u3067\u306f\u81f4\u547d\u50b7\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u914d\u4fe1\u9762\u306e\u8cea\u3092\u62c5\u4fdd\u3059\u308b\u8a2d\u8a08\u3092\u63d0\u6848\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u306f\u3001\u30cf\u30a4\u30d6\u30e9\u30f3\u30c9\u6848\u4ef6\u3067\u7279\u306b\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b7\u30fc\u30ba\u30f3\u5916\u308c\u6295\u4e0b\u3068\u5728\u5eab\u30ea\u30b9\u30af<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6625\u590f\u65b0\u4f5c\u30925\u6708\u306b\u6295\u4e0b\u3059\u308b\u3068\u6d88\u5316\u671f\u9593\u304c\u77ed\u304f\u3001\u5728\u5eab\u30ea\u30b9\u30af\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002SS\u306f2\u301c4\u6708\u3001AW\u306f8\u301c10\u6708\u304c\u5e83\u544a\u6295\u4e0b\u306e\u5c71\u5834\u3067\u3001\u30b7\u30fc\u30ba\u30f3\u5728\u5eab\u3068\u5e83\u544a\u8a08\u753b\u306e\u9023\u52d5\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eMD(\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0)\u90e8\u9580\u3068\u306e\u65e9\u671f\u64e6\u308a\u5408\u308f\u305b\u304c\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u8d77\u7528\u304c\u58f2\u4e0a\u306b\u7e4b\u304c\u3089\u306a\u3044\u3068\u304d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u504f\u91cd\u30fb\u30d6\u30e9\u30f3\u30c9\u4e16\u754c\u89b3\u975e\u6574\u5408\u30fb\u5e83\u544a\u8272\u304c\u524d\u9762\u306b\u51fa\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u3001\u5178\u578b\u7684\u306a\u5931\u6557\u8981\u56e0\u3067\u3059\u3002\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u57fa\u6e96\u3092\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u00d7\u30bf\u30fc\u30b2\u30c3\u30c8\u5c5e\u6027\u00d7\u904e\u53bbPR\u5b9f\u7e3e\u300d\u306e3\u8ef8\u306b\u7f6e\u304d\u63db\u3048\u3001\u539f\u7a3f\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u672c\u4eba\u306e\u8a00\u8449\u3092\u5c0a\u91cd\u3059\u308b\u8a2d\u8a08\u306b\u5207\u308a\u66ff\u3048\u308b\u3060\u3051\u3067\u3001\u7d50\u679c\u304c\u5909\u308f\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u5e83\u544a\u3067\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u62c5\u4fdd\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UNITED ARROWS\u306f2021\u5e7410\u6708\u3001Criteo\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u5e83\u544a\u30d9\u30fc\u30bf\u63d0\u4f9b\u958b\u59cb\u6642\u306b\u65e5\u672c\u521d\u5c0e\u5165\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3068\u914d\u4fe1\u9762\u306e\u54c1\u8cea\u3092\u4e21\u7acb\u3055\u305b\u307e\u3057\u305f\u3002Cookie\u898f\u5236\u304c\u9032\u3080\u306a\u304b\u3067\u3001\u30da\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6587\u8108\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u9762\u3092\u6700\u9069\u5316\u3059\u308b\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u5e83\u544a\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u3067\u3082\u91cd\u8981\u306a\u9078\u629e\u80a2\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u306eKPI\u8a2d\u8a08\u3068ROAS\u306e\u76ee\u5b89<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u6848\u306e\u8aac\u5f97\u529b\u3092\u6c7a\u3081\u308bKPI\u8a2d\u8a08\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u5225\u306eKPI\u8a2d\u8a08<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d5\u30a1\u30cd\u30eb<\/th><th>\u4e3b\u8981KPI<\/th><th>\u526f\u6b21KPI<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5<\/td><td>\u30ea\u30fc\u30c1\uff0f\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\uff0f\u7d14\u7c8b\u60f3\u8d77\uff0f\u52a9\u6210\u60f3\u8d77<\/td><td>\u8996\u8074\u5b8c\u4e86\u7387\uff0f\u8996\u8a8d\u7387(vCPM)<\/td><\/tr><tr><td>\u8208\u5473\u95a2\u5fc3<\/td><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff0f\u6307\u540d\u691c\u7d22\u6570\uff0fSNS\u30d5\u30a9\u30ed\u30ef\u30fc\u5897<\/td><td>UGC\u767a\u751f\u6570\uff0f\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u6295\u7a3f\u6570<\/td><\/tr><tr><td>\u6bd4\u8f03\u691c\u8a0e<\/td><td>\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\uff0f\u30ab\u30fc\u30c8\u8ffd\u52a0\u7387\uff0f\u304a\u6c17\u306b\u5165\u308a\u767b\u9332<\/td><td>\u5546\u54c1\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<\/td><\/tr><tr><td>\u8cfc\u5165<\/td><td>ROAS\uff0fCVR\uff0fCPA\uff0f\u65b0\u898f\u8cfc\u5165\u7387\uff0fAOV<\/td><td>\u5728\u5eab\u6d88\u5316\u7387\uff0f\u5024\u5f15\u304d\u7387<\/td><\/tr><tr><td>\u518d\u8cfc\u5165<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\uff0fLTV\uff0f\u4f1a\u54e1\u7a3c\u50cd\u7387<\/td><td>NPS\uff0f\u30ec\u30d3\u30e5\u30fc\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30afCV\u3060\u3051\u3067\u8a55\u4fa1\u3059\u308b\u3068\u3001\u8a8d\u77e5\u5c64\u306e\u8ca2\u732e\u304c\u898b\u3048\u306a\u304f\u306a\u308a\u307e\u3059\u3002MMM(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30eb)\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3067\u306e\u8ca2\u732e\u3092\u53ef\u8996\u5316\u3059\u308b\u8a2d\u8a08\u304c\u6a19\u6e96\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS\u306e\u696d\u754c\u76ee\u5b89\u3068\u8aad\u307f\u65b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shirofune\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u306f\u300c\u65e5\u7528\u54c1\u3084\u30a2\u30d1\u30ec\u30eb\u306a\u3069\u3001\u5358\u4fa1\u304c\u4f4e\u304f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5546\u6750\u3067\u306f\u3001400%\u3092\u8d85\u3048\u3066\u3082\u3088\u3046\u3084\u304f\u5229\u76ca\u304c\u51fa\u308b\u3068\u3044\u3046\u3053\u3068\u3082\u5c11\u306a\u304f\u306a\u3044\u300d\u3068\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001ZOZOTOWN\u5185\u306eZOZOAD\u306fROAS500%\u8d85\u3001Yotpo\u9023\u643a\u306eFacebook\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3067\u306f\u7d041.8\u500d\u6539\u5584\u3068\u3044\u3063\u305f\u5b9f\u4f8b\u3082\u3042\u308a\u3001\u5a92\u4f53\u7279\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u7279\u6027\u306e\u7d44\u307f\u5408\u308f\u305b\u6b21\u7b2c\u3067\u5927\u304d\u304f\u632f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u6848\u6642\u306b\u306f\u300c\u696d\u754c\u5e73\u5747\u3088\u308a\u9ad8\u3044\uff0f\u4f4e\u3044\u300d\u306e\u6bd4\u8f03\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5229\u76ca\u7387\u3068\u9867\u5ba2LTV\u304b\u3089\u9006\u7b97\u3057\u305f\u76ee\u6a19ROAS\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001\u7a1f\u8b70\u3092\u901a\u3059\u3046\u3048\u3067\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u307e\u3067\u306e\u5185\u5bb9\u3092\u3001\u63d0\u6848\u6e96\u5099\u306e\u5b9f\u52d9\u306b\u843d\u3068\u3057\u8fbc\u3080\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3(\u4fa1\u683c\u5e2f\u30fb\u5e74\u9f62\u5c64\u30fb\u4e16\u754c\u89b3)\u304c\u3001SHEIN\u30fb\u30e6\u30cb\u30af\u30ed\u30fb\u4e2d\u4f4d\u30d6\u30e9\u30f3\u30c9\u306e\u3069\u3053\u306b\u4f4d\u7f6e\u3059\u308b\u304b\u3092\u660e\u78ba\u5316\u3057\u305f\u304b<\/li>\n\n\n\n<li>\u8a8d\u77e5\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u5165\u30fb\u518d\u8cfc\u5165\u306e5\u30d5\u30a7\u30fc\u30ba\u3067\u73fe\u72b6KPI\u3092\u68da\u5378\u3057\u3057\u305f\u304b<\/li>\n\n\n\n<li>\u30d5\u30a1\u30cd\u30eb\u9593\u306e\u300c\u63a5\u7d9a\u300d(OOH\u2192SNS\u4e8c\u6b21\u62e1\u6563\u3001TikTok\u2192Meta DPA\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u2192\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2)\u3092\u8a2d\u8a08\u306b\u7d44\u307f\u8fbc\u3093\u3060\u304b<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af(\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3001\u914d\u4fe1\u9762\u306e\u8cea)\u306b\u5bfe\u5fdc\u3059\u308b\u4ed5\u7d44\u307f\u3092\u76db\u308a\u8fbc\u3093\u3060\u304b<\/li>\n\n\n\n<li>\u30b7\u30fc\u30ba\u30f3\u5728\u5eab\u3068\u5e83\u544a\u6295\u4e0b\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6574\u5408\u3092\u3001MD\u90e8\u9580\u3068\u64e6\u308a\u5408\u308f\u305b\u308b\u524d\u63d0\u3067\u8a2d\u8a08\u3057\u305f\u304b<\/li>\n\n\n\n<li>KPI\u306f\u5a92\u4f53\u5225\u3067\u306f\u306a\u304f\u30d5\u30a1\u30cd\u30eb\u5225\u3067\u8a2d\u8a08\u3057\u3001MMM\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3092\u8a55\u4fa1\u8ef8\u306b\u542b\u3081\u305f\u304b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5a92\u4f53\u3054\u3068\u306e\u6599\u91d1\u4f53\u7cfb\u3084\u6700\u65b0\u4e8b\u4f8b\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5225\u30b9\u30da\u30c3\u30af\u306f\u3001\u5a92\u4f53\u793e\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u8cc7\u6599\u3092\u5f53\u305f\u308b\u3053\u3068\u3067\u63d0\u6848\u306e\u7cbe\u5ea6\u304c\u4e00\u6bb5\u4e0a\u304c\u308a\u307e\u3059\u3002MediaPicks\u306e\u904b\u55b6\u5143\u3067\u3042\u308b\u5a92\u4f53\u8cc7\u6599\u30dd\u30fc\u30bf\u30eb\u300c\u30e1\u30c7\u30a3\u30a2\u30ec\u30fc\u30c0\u30fc\u300d\u3067\u306f\u3001\u672c\u8a18\u4e8b\u3067\u89e6\u308c\u305fTikTok\u5e83\u544a\u3001OOH\u3001\u30bf\u30af\u30b7\u30fc\u5e83\u544a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306a\u3069\u3001\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u3067\u5fc5\u8981\u306a\u5a92\u4f53\u8cc7\u6599\u3092\u6a2a\u65ad\u7684\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u63d0\u6848\u524d\u306e\u30ea\u30b5\u30fc\u30c1\u6642\u9593\u3092\u5727\u7e2e\u3057\u3001\u6700\u65b0\u306e\u6599\u91d1\u3068\u30b9\u30da\u30c3\u30af\u3067\u63d0\u6848\u66f8\u3092\u4f5c\u308b\u305f\u3081\u306e\u57fa\u790e\u60c5\u5831\u6e90\u3068\u3057\u3066\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u51fa\u5178<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30af\u30ed\u7d71\u8a08\u30fb\u5e02\u5834\u898f\u6a21<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u51fa\u5178\u30fb\u767a\u8868\u5143<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>\u96fb\u901a\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 2026\u5e743\u67085\u65e5<\/td><td>https:\/\/www.dentsu.co.jp\/news\/release\/2026\/0305-011003.html<\/td><\/tr><tr><td>\u96fb\u901a\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 2026\u5e743\u67085\u65e5<\/td><td>https:\/\/www.dentsu.co.jp\/news\/release\/2026\/0305-011004.html<\/td><\/tr><tr><td>\u77e2\u91ce\u7d4c\u6e08\u7814\u7a76\u6240 2025\u5e7412\u6708\u767a\u8868<\/td><td>https:\/\/www.yano.co.jp\/press-release\/show\/press_id\/3961<\/td><\/tr><tr><td>\u7d4c\u6e08\u7523\u696d\u7701\u300c\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u300d2025\u5e748\u670826\u65e5<\/td><td>https:\/\/www.meti.go.jp\/press\/2025\/08\/20250826005\/20250826005.html<\/td><\/tr><tr><td>\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0 2024\u5e748\u6708\u671f\u6c7a\u7b97\u30b5\u30de\u30ea\u30fc<\/td><td>https:\/\/www.fastretailing.com\/jp\/ir\/news\/2410101800.html<\/td><\/tr><tr><td>\u30b5\u30a4\u30d0\u30fc\u30fb\u30d0\u30ba\uff0f\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30a1\u30af\u30c8 2024\u5e7411\u6708\u767a\u8868<\/td><td>https:\/\/www.cyberbuzz.co.jp\/2024\/11\/post-2595.html<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SHEIN\u30fbTemu\u30fbTikTok Shop<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u51fa\u5178\u30fb\u767a\u8868\u5143<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>\u65e5\u672c\u7d4c\u6e08\u65b0\u805e 2024\u5e742\u670819\u65e5<\/td><td>https:\/\/www.nikkei.com\/article\/DGXZQOUC257E90V21C23A2000000\/<\/td><\/tr><tr><td>\u30e1\u30f3\u30d0\u30fc\u30ba\u793e\u30b3\u30e9\u30e0 2025\u5e744\u6708<\/td><td>https:\/\/www.members.co.jp\/column\/20250428-ec-growth<\/td><\/tr><tr><td>RECCOO(Deep Growth Partners) 2025\u5e743\u6708\u767a\u8868<\/td><td>https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000182.000033607.html<\/td><\/tr><tr><td>Fashionsnap 2025\u5e746\u670830\u65e5<\/td><td>https:\/\/www.fashionsnap.com\/article\/2025-06-30\/tiktok-shop-japan-launch\/<\/td><\/tr><tr><td>Blinx\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 2025\u5e748\u670819\u65e5<\/td><td>https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000002.000168016.html<\/td><\/tr><tr><td>\u682a\u5f0f\u4f1a\u793e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9(FastMoss\u6b63\u898f\u4ee3\u7406\u5e97)2025\u5e7412\u6708\u767a\u8868<\/td><td>https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000016.000163027.html<\/td><\/tr><tr><td>\u682a\u5f0f\u4f1a\u793eCellest\uff0f\u30c8\u30ad\u30d0\u30ca 2025\u5e7412\u67082\u65e5\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/td><td>https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000068.000102719.html<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u30fb\u5e83\u544a\u4e8b\u4f8b<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u51fa\u5178\u30fb\u767a\u8868\u5143<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>Spider Labs\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 2023\u5e747\u67084\u65e5<\/td><td>https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000122.000031981.html<\/td><\/tr><tr><td>Media Innovation 2021\u5e7410\u670826\u65e5<\/td><td>https:\/\/media-innovation.jp\/article\/2021\/10\/26\/82619.html<\/td><\/tr><tr><td>OOH\u696d\u754cnote 2025\u5e744\u67081\u65e5<\/td><td>https:\/\/note.com\/adbrex_\/n\/n77b1a291d78e<\/td><\/tr><tr><td>UNITED ARROWS\u516c\u5f0fIR 2020\u5e7410\u6708<\/td><td>https:\/\/www.united-arrows.co.jp\/news\/corp\/2020\/10\/084472.html<\/td><\/tr><tr><td>Think with Google<\/td><td>https:\/\/www.thinkwithgoogle.com\/intl\/ja-jp\/marketing-strategies\/app-and-mobile\/gu\/<\/td><\/tr><tr><td>Reech\u793e\u4e8b\u4f8b<\/td><td>https:\/\/reech.co.jp\/blog\/youtube01\/<\/td><\/tr><tr><td>yutura.net<\/td><td>https:\/\/yutura.net\/channel\/34639\/<\/td><\/tr><tr><td>\u30a2\u30c9\u30bf\u30a4 2020\u5e743\u670831\u65e5<\/td><td>https:\/\/www.advertimes.com\/20200331\/article311575\/<\/td><\/tr><tr><td>\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9RM<\/td><td>https:\/\/diamond-rm.net\/technology\/83254\/<\/td><\/tr><tr><td>\u30a2\u30c0\u30b9\u30c8\u30ea\u30a2 2024\u5e742\u6708\u671f\u6c7a\u7b97<\/td><td>https:\/\/www.adastria.co.jp\/ir\/library\/<\/td><\/tr><tr><td>\u65e5\u7d4c 2025\u5e742\u6708<\/td><td>https:\/\/www.nikkei.com\/article\/DGXZQOUC037UK0T00C25A2000000\/<\/td><\/tr><tr><td>\u65e5\u672c\u30cd\u30c3\u30c8\u7d4c\u6e08\u65b0\u805e<\/td><td>https:\/\/netkeizai.com\/articles\/detail\/12853<\/td><\/tr><tr><td>\u7523\u6848 ZOZOTOWN\u5546\u54c1\u540c\u68b1\u5e83\u544a<\/td><td>https:\/\/www.san-an.co.jp\/media\/sampling\/zozo.html<\/td><\/tr><tr><td>ZOZO\u516c\u5f0fIR<\/td><td>https:\/\/corp.zozo.com\/ir-info\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6d77\u5916\u5e83\u544a\u4e8b\u4f8b<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u51fa\u5178\u30fb\u767a\u8868\u5143<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>Yotpo\u516c\u5f0f<\/td><td>https:\/\/www.yotpo.com\/case-studies\/yandy-com\/<\/td><\/tr><tr><td>\u30a2\u30c9\u30d5\u30ec\u30c3\u30af\u30b9<\/td><td>https:\/\/www.ad-flex.com\/column\/product\/2020050849143\/<\/td><\/tr><tr><td>CREAVE\u30b3\u30e9\u30e0<\/td><td>https:\/\/creave.co.jp\/column\/ambassador-apparel\/<\/td><\/tr><tr><td>\u30ea\u30f3\u30af\u30b7\u30a7\u30a2note<\/td><td>https:\/\/note.com\/lsjblog\/n\/n2275598f071c<\/td><\/tr><tr><td>Shirofune\u516c\u5f0f\u30d6\u30ed\u30b0<\/td><td>https:\/\/shirofune.com\/inhousemarketinglab\/roas-industry-averages\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5a92\u4f53\u6599\u91d1\u30fb\u5a92\u4f53\u8cc7\u6599<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u51fa\u5178\u30fb\u767a\u8868\u5143<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>OOH Cmedia\u516c\u5f0f\u5a92\u4f53\u8cc7\u6599<\/td><td>https:\/\/www.ooh-cmedia.com\/uploads\/\u3010\u539f\u5bbf\u3011HARAJUKU_WILD_POSTING_250702.pdf<\/td><\/tr><tr><td>jeki Universal OOH\u516c\u5f0f<\/td><td>https:\/\/universal-ooh.jeki.co.jp\/media_search\/okugai-096\/<\/td><\/tr><tr><td>\u4ea4\u901a\u5e83\u544a\u30ca\u30d3<\/td><td>https:\/\/www.koutsu-navi.com\/news\/media_omote-sando_omote-sando-mcv\/<\/td><\/tr><tr><td>Shopowner-support<\/td><td>https:\/\/www.shopowner-support.net\/customer_attraction_information\/offline\/taxi-advertising\/tokyoprime\/<\/td><\/tr><tr><td>Digima Labo<\/td><td>https:\/\/digima-labo.com\/17464\/<\/td><\/tr><tr><td>WWD JAPAN 2023\u5e74<\/td><td>https:\/\/www.wwdjapan.com\/articles\/1699496<\/td><\/tr><tr><td>FORCLE\u30d6\u30ed\u30b0(\u5e83\u544a\u4ee3\u7406\u5e97\u72ec\u81ea\u8a66\u7b97)<\/td><td>https:\/\/forcle.co.jp\/blog\/listing-ads-apparel-industry\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5236\u5ea6\u30fb\u696d\u754c\u56e3\u4f53<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u51fa\u5178\u30fb\u767a\u8868\u5143<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>\u6d88\u8cbb\u8005\u5e81<\/td><td>https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/stealth_marketing<\/td><\/tr><tr><td>\u96fb\u901a\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 2025\u5e749\u670818\u65e5<\/td><td>https:\/\/www.dentsu.co.jp\/news\/release\/2025\/0918-010943.html<\/td><\/tr><tr><td>\u30d3\u30c7\u30aa\u30ea\u30b5\u30fc\u30c1 2025\u5e749\u670825\u65e5\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/td><td>https:\/\/www.videor.co.jp\/press\/2025\/250925.html<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30d1\u30ec\u30eb\u5e83\u544a\u306f\u3001SHEIN\u3084Temu\u306e\u53f0\u982d\u3001\u30e6\u30cb\u30af\u30ed\u306e\u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u7387\u6700\u5927\u5316\u6226\u7565\u3001\u8cfc\u8cb7\u7d4c\u8def\u306e\u591a\u69d8\u5316\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u307e\u3067\u901a\u308a\u306eSNS\u904b\u7528\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306f\u6210\u679c\u304c\u982d\u6253\u3061\u306b\u306a\u308b\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002 \u4ee3\u7406\u5e97\u30d7\u30e9\u30f3\u30ca\u30fc\u304c\u63d0\u6848\u3067 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