{"id":12669,"date":"2026-06-10T10:00:00","date_gmt":"2026-06-10T01:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=12669"},"modified":"2026-06-12T17:19:50","modified_gmt":"2026-06-12T08:19:50","slug":"influencer-marketing-authenticity","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity","title":{"rendered":"\u3010\u4eba\u6c17\u8ad6\u6587\u89e3\u8aac\u3011\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4fe1\u983c\u3055\u308c\u308b\u6295\u7a3f\u3068\u306f\uff1f\u672c\u7269\u3089\u3057\u3055\u3092\u751f\u3080\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u3068\u6295\u7a3f\u8a2d\u8a08"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001SNS\u3084\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5f71\u97ff\u529b\u3092\u6301\u3064\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u5927\u30fb\u7406\u89e3\u4fc3\u9032\u30fb\u8cfc\u8cb7\u4fc3\u9032\u3092\u72d9\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\">\u4e00\u65b9\u3067\u3001\u65bd\u7b56\u306e\u8a2d\u8a08\u3092\u8aa4\u308b\u3068\u3001\u6d88\u8cbb\u8005\u304b\u3089\u300c\u5e83\u544a\u3063\u307d\u3044\u300d\u300c\u672c\u5f53\u306b\u4f7f\u3063\u3066\u3044\u306a\u3055\u305d\u3046\u300d\u300c\u4f01\u696d\u306b\u8a00\u308f\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u300d\u3068\u53d7\u3051\u53d6\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059<\/span><\/strong>\u3002\u3053\u3046\u3057\u305f\u9055\u548c\u611f\u306f\u3001\u6295\u7a3f\u5358\u4f53\u306e\u53cd\u5fdc\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u306b\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e74\u306bJournal of Marketing\u3067\u516c\u958b\u3055\u308c\u305fBarbara&nbsp;Duffek\u6c0f\u305f\u3061\u304c\u57f7\u7b46\u3057\u305f\u8ad6\u6587\u300c<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/00222429251319786\" target=\"_blank\" rel=\"noreferrer noopener\">Authenticity in Influencer Marketing<\/a>\u300d\u3067\u306f\u3001\u6d88\u8cbb\u8005\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u62c5\u5f53\u8005\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3082\u3068\u306b\u4fe1\u983c\u3055\u308c\u308bPR\u6295\u7a3f\u306b\u5fc5\u8981\u306a\u300c\u672c\u7269\u3089\u3057\u3055\u300d\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306e\u8ad6\u6587\u306e\u77e5\u898b\u3092\u3082\u3068\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u3001\u6295\u7a3f\u8a2d\u8a08\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u898b\u6975\u3081\u65b9\u3092\u3001\u5b9f\u52d9\u3067\u4f7f\u3048\u308b\u5f62\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button mr-btn-hover-fill is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/media-radar.jp\/detail34976.html\" target=\"_blank\" rel=\"noopener\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a5\u8ef8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306f\u3053\u3061\u3089\uff01<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"influencer-marketing-authenticity\" class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3067\u91cd\u8981\u306a\u300c\u672c\u7269\u3089\u3057\u3055\u300d\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u306b\u304a\u3051\u308b\u672c\u7269\u3089\u3057\u3055\u3068\u306f\u3001<strong>\u6295\u7a3f\u8005\u304c\u672c\u5f53\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7406\u89e3\u3057\u3001\u81ea\u5206\u306e\u8a00\u8449\u3067\u81ea\u7136\u306b\u7d39\u4ecb\u3057\u3066\u3044\u308b\u3068\u6d88\u8cbb\u8005\u304c\u611f\u3058\u3089\u308c\u308b\u72b6\u614b<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\">\u5927\u5207\u306a\u306e\u306f\u3001\u672c\u7269\u3089\u3057\u3055\u306f\u3053\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u4fe1\u983c\u3067\u304d\u308b\u4eba\u304b\u3068\u3044\u3046\u8981\u7d20\u3060\u3051\u3067\u6c7a\u307e\u3089\u306a\u3044\u3068\u3044\u3046\u70b9<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001\u666e\u6bb5\u304b\u3089\u7f8e\u5bb9\u306b\u3064\u3044\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u4eba\u304c\u3001\u5b9f\u969b\u306e\u808c\u60a9\u307f\u3084\u4f7f\u7528\u611f\u3092\u4ea4\u3048\u3066\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308c\u3070\u3001PR\u6295\u7a3f\u3067\u3082\u81ea\u7136\u306b\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br>\u4e00\u65b9\u3067\u3001\u666e\u6bb5\u306e\u767a\u4fe1\u5185\u5bb9\u3068\u95a2\u4fc2\u306e\u8584\u3044\u5546\u6750\u3092\u7a81\u7136\u7d39\u4ecb\u3057\u305f\u308a\u3001\u4f01\u696d\u5074\u306e\u6307\u5b9a\u6587\u8a00\u304c\u5f37\u304f\u51fa\u305f\u308a\u3059\u308b\u3068\u3001\u540c\u3058\u6295\u7a3f\u8005\u3067\u3082\u9055\u548c\u611f\u304c\u51fa\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u672c\u7269\u3089\u3057\u3055\u306f\u56fa\u5b9a\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u4fc2\u6027\u306e\u4e2d\u3067\u5909\u5316\u3059\u308b\u3082\u306e\u3060\u3068\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u304c\u898b\u308b\u3079\u304d\u306a\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u306f\u306a\u304f\u300c\u3053\u306e\u4eba\u304c\u3001\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u3001\u3053\u306e\u8a00\u3044\u65b9\u3067\u7d39\u4ecb\u3059\u308b\u7406\u7531\u304c\u3042\u308b\u304b\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border\"><img decoding=\"async\" width=\"1624\" height=\"969\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-relationship-diagram.jpg\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u672c\u7269\u3089\u3057\u3055\u306f\u3001\u672c\u4eba\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u4ee3\u7406\u5e97\u3001\u6295\u7a3f\u5185\u5bb9\u3001\u5546\u54c1\u3001\u6d88\u8cbb\u8005\u3068\u306e\u95a2\u4fc2\u6027\u306e\u4e2d\u3067\u4f5c\u3089\u308c\u308b\u3053\u3068\u3092\u66f8\u3044\u305f\u56f3\uff08\uff09\" class=\"wp-image-12675\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-relationship-diagram.jpg 1624w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-relationship-diagram-300x179.jpg 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-relationship-diagram-1024x611.jpg 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-relationship-diagram-768x458.jpg 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-relationship-diagram-1536x916.jpg 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\" \/><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1aDuffek et al. 2025, Journal of Marketing, Figure 3\uff08\u7ffb\u8a33\uff1aMedia Picks\u7de8\u96c6\u90e8\uff09<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u56f3\u306f\u5c11\u3057\u8907\u96d1\u3067\u3059\u304c\u3001\u5b9f\u52d9\u5411\u3051\u306b\u8a00\u3044\u63db\u3048\u308b\u3068\u300c<strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u306f\u3001\u6295\u7a3f\u8005\u3060\u3051\u3092\u898b\u3066\u3082\u5224\u65ad\u3067\u304d\u306a\u3044<\/strong>\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br>\u5546\u54c1\u3068\u306e\u76f8\u6027\u3001\u4f01\u696d\u5074\u306e\u6307\u793a\u306e\u5f37\u3055\u3001\u6295\u7a3f\u306e\u81ea\u7136\u3055\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u304c\u565b\u307f\u5408\u3063\u3066\u521d\u3081\u3066\u3001PR\u6295\u7a3f\u306f\u4fe1\u983c\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"five-elements-of-authenticity\" class=\"wp-block-heading\">\u672c\u7269\u3089\u3057\u3055\u3092\u4f5c\u308b5\u3064\u306e\u8981\u7d20<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized size_s is-style-border\"><img decoding=\"async\" width=\"1447\" height=\"1087\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/authenticity-influencer-marketing-five-elements.jpg\" alt=\"\u300c\u672c\u7269\u3089\u3057\u3055\u3092\u4f5c\u308b5\u3064\u306e\u8981\u7d20\u300d\u8aac\u660e\u753b\u50cf\" class=\"wp-image-13409\" style=\"aspect-ratio:1.3301001887614345;width:642px;height:auto\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/authenticity-influencer-marketing-five-elements.jpg 1447w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/authenticity-influencer-marketing-five-elements-300x225.jpg 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/authenticity-influencer-marketing-five-elements-1024x769.jpg 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/authenticity-influencer-marketing-five-elements-768x577.jpg 768w\" sizes=\"(max-width: 1447px) 100vw, 1447px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Duffek\u6c0f\u306e\u8ad6\u6587\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e<strong><span class=\"swl-marker mark_orange\">\u672c\u7269\u3089\u3057\u3055<\/span><\/strong>\u3092\u4f5c\u308b\u8981\u7d20\u3068\u3057\u3066\u3001\u300c<strong><span class=\"swl-marker mark_orange\">\u5c02\u9580\u6027\u3001\u3064\u306a\u304c\u308a\u3001\u8aa0\u5b9f\u3055\u3001\u72ec\u81ea\u6027\u3001\u900f\u660e\u6027<\/span><\/strong>\u300d\u306e5\u3064\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u5185\u3067\u3082\u3001\u5404\u8981\u7d20\u3054\u3068\u306b\u30d6\u30e9\u30f3\u30c9\u62c5\u5f53\u8005\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u304c\u53d6\u308b\u3079\u304d\u884c\u52d5\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u5b9f\u52d9\u3067\u306e\u610f\u5473<\/th><th>\u78ba\u8a8d\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5c02\u9580\u6027<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u305d\u306e\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3066\u3044\u308b\u304b<\/td><td>\u904e\u53bb\u6295\u7a3f\u306e\u4e00\u8cab\u6027\u3001\u5546\u6750\u30ab\u30c6\u30b4\u30ea\u3068\u306e\u76f8\u6027\u3001\u767a\u4fe1\u5185\u5bb9\u306e\u6df1\u3055<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u3064\u306a\u304c\u308a<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u95a2\u4fc2\u6027\u304c\u3067\u304d\u3066\u3044\u308b\u304b<\/td><td>\u30b3\u30e1\u30f3\u30c8\u306e\u8cea\u3001\u8fd4\u4fe1\u983b\u5ea6\u3001Q&amp;A\u3084\u30e9\u30a4\u30d6\u914d\u4fe1\u306e\u6709\u7121<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u8aa0\u5b9f\u3055<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u5831\u916c\u76ee\u7684\u3060\u3051\u3067\u52d5\u3044\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u306a\u3044\u304b<\/td><td>\u6848\u4ef6\u983b\u5ea6\u3001\u7af6\u5408\u6848\u4ef6\u306e\u591a\u3055\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u89b3\u3068\u306e\u4e00\u81f4<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u72ec\u81ea\u6027<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u305d\u306e\u4eba\u3089\u3057\u3044\u8868\u73fe\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/td><td>\u901a\u5e38\u6295\u7a3f\u3068PR\u6295\u7a3f\u306e\u30c8\u30fc\u30f3\u5dee\u3001\u4f53\u9a13\u8ac7\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u900f\u660e\u6027<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u3084\u4f7f\u7528\u611f\u3092\u6b63\u76f4\u306b\u4f1d\u3048\u3066\u3044\u308b\u304b<\/td><td>PR\u8868\u8a18\u3001\u63d0\u4f9b\u30fb\u5831\u916c\u306e\u660e\u793a\u3001\u826f\u3044\u70b9\u3068\u6ce8\u610f\u70b9\u306e\u30d0\u30e9\u30f3\u30b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e5\u3064\u306e\u4e2d\u3067\u3082\u3001<strong><span class=\"swl-marker mark_orange\">\u65e5\u672c\u306e\u5b9f\u52d9\u3067\u7279\u306b\u898b\u843d\u3068\u3055\u308c\u3084\u3059\u3044\u306e\u306f\u300c\u3064\u306a\u304c\u308a\u300d\u3068\u300c\u72ec\u81ea\u6027\u300d\u3067\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u3067\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3001\u30ea\u30fc\u30c1\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u91cd\u8996\u3055\u308c\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u8ad6\u6587\u3067\u306f\u3001\u8868\u9762\u7684\u306a\u6570\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30e1\u30f3\u30c8\u306e\u6df1\u3055\u3001\u8fd4\u4fe1\u306e\u4e01\u5be7\u3055\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u76f8\u8ac7\u3084\u8cea\u554f\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u5bfe\u3059\u308b\u8ffd\u52a0\u6295\u7a3f\u306a\u3069\u3001<strong>\u95a2\u4fc2\u6027\u306e\u8cea\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001<strong>\u72ec\u81ea\u6027\u3082\u91cd\u8981\u3067\u3059<\/strong>\u3002<br>\u30d6\u30e9\u30f3\u30c9\u5074\u304c\u6295\u7a3f\u6587\u3084\u69cb\u6210\u3092\u7d30\u304b\u304f\u6307\u5b9a\u3057\u3059\u304e\u308b\u3068\u3001\u60c5\u5831\u306f\u6b63\u78ba\u3067\u3082\u3001\u6295\u7a3f\u8005\u3089\u3057\u3055\u304c\u5931\u308f\u308c\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u306f\u300c\u3044\u3064\u3082\u306e\u6295\u7a3f\u3068\u9055\u3046\u300d\u300c\u4f01\u696d\u306e\u5e83\u544a\u6587\u307f\u305f\u3044\u300d\u300c\u3069\u3046\u305b\u6848\u4ef6\u3060\u308d\u3046\u300d\u3068\u898b\u3089\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"three-stages-of-influencer-marketing\" class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u306f3\u3064\u306e\u6bb5\u968e\u3067\u8003\u3048\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u306e\u56f37\uff08Figure 7\uff09\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3092\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u3065\u304f\u308a\u300d\u300c\u6295\u7a3f\u5236\u4f5c\u300d\u306e3\u6bb5\u968e\u3067\u6574\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u9078\u5b9a\u6bb5\u968e\u3067\u306f\u5c02\u9580\u6027\u30fb\u3064\u306a\u304c\u308a\u30fb\u900f\u660e\u6027\u3001\u95a2\u4fc2\u3065\u304f\u308a\u3067\u306f\u8aa0\u5b9f\u3055\u3001\u6295\u7a3f\u5236\u4f5c\u3067\u306f\u900f\u660e\u6027\u30fb\u8aa0\u5b9f\u3055\u30fb\u72ec\u81ea\u6027\u304c\u91cd\u8981\u306b\u306a\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border\"><img decoding=\"async\" width=\"2048\" height=\"933\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-authenticity-diagram-figure7.webp\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3067\u306f\u3001\u9078\u5b9a\u30fb\u95a2\u4fc2\u3065\u304f\u308a\u30fb\u6295\u7a3f\u5236\u4f5c\u306e\u5404\u6bb5\u968e\u3067\u91cd\u8996\u3059\u3079\u304d\u8981\u7d20\u304c\u5909\u308f\u308b\" class=\"wp-image-12711\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-authenticity-diagram-figure7.webp 2048w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-authenticity-diagram-figure7-300x137.webp 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-authenticity-diagram-figure7-1024x467.webp 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-authenticity-diagram-figure7-768x350.webp 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-authenticity-diagram-figure7-1536x700.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1aDuffek et al. 2025, Journal of Marketing, Figure 7\uff08\u7ffb\u8a33\uff1aMedia Picks\u7de8\u96c6\u90e8\uff09<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u306e\u5b9f\u52d9\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3001\u6b21\u306e\u3088\u3046\u306b\u6574\u7406\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">\u6bb5\u968e<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u76ee\u7684<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u91cd\u8996\u3059\u308b\u8981\u7d20<\/th><th class=\"has-text-align-left\" data-align=\"left\">\u5b9f\u52d9\u3067\u3084\u308b\u3053\u3068<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u8ab0\u306b\u4f9d\u983c\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>\u5c02\u9580\u6027<\/strong>\u3001<strong>\u3064\u306a\u304c\u308a<\/strong>\u3001<strong>\u900f\u660e\u6027<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u904e\u53bb\u6295\u7a3f\u3001\u30b3\u30e1\u30f3\u30c8\u6b04\u3001PR\u8868\u8a18\u3001\u5b9f\u4f7f\u7528\u306e\u6709\u7121\u3092\u898b\u308b<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u3065\u304f\u308a<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u306a\u305c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u7d39\u4ecb\u3059\u308b\u306e\u304b\u3092\u4f5c\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>\u8aa0\u5b9f\u3055<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u4fa1\u5024\u89b3\u306e\u4e00\u81f4\u3001\u7af6\u5408\u6848\u4ef6\u3001\u6848\u4ef6\u983b\u5ea6\u3001\u672c\u4eba\u306e\u7d0d\u5f97\u611f\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u6295\u7a3f\u5236\u4f5c<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u81ea\u7136\u306b\u5c4a\u304f\u5f62\u306b\u3059\u308b<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>\u72ec\u81ea\u6027<\/strong>\u3001<strong>\u900f\u660e\u6027<\/strong>\u3001<strong>\u8aa0\u5b9f\u3055<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">\u672c\u4eba\u306e\u8a00\u8449\u3092\u6b8b\u3057\u3001\u5e83\u544a\u8868\u8a18\u3068\u4f7f\u7528\u611f\u3092\u660e\u78ba\u306b\u3059\u308b<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306f\u3001\u5358\u306a\u308b\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u5148\u306e\u30ea\u30b9\u30c8\u3092\u51fa\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3053\u306e3\u6bb5\u968e\u3092\u8a2d\u8a08\u3059\u308b\u5f79\u5272\u3092\u62c5\u3046\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-25 wp-block-paragraph\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u300c\u3053\u306e\u4eba\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u591a\u3044\u304b\u3089\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u4eba\u306f\u3053\u306e\u30c6\u30fc\u30de\u3067\u7d99\u7d9a\u767a\u4fe1\u3057\u3066\u304a\u308a\u3001\u30b3\u30e1\u30f3\u30c8\u6b04\u3067\u6bd4\u8f03\u691c\u8a0e\u4e2d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u4f1a\u8a71\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u306e\u5546\u6750\u3068\u76f8\u6027\u304c\u3088\u3044\u300d\u3068\u8aac\u660e\u3067\u304d\u308b\u72b6\u614b\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center u-mb-ctrl u-mb-10 wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\"><span class=\"swl-fz u-fz-l\">\uff3cMedia Picks\u7de8\u96c6\u90e8\u53b3\u9078\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\uff0f<\/span><\/span><\/strong><\/p>\n\n\n\n<div class=\"swell-block-tab is-style-balloon\" data-width-pc=\"flex-auto\" data-width-sp=\"auto\"><ul class=\"c-tabList\" role=\"tablist\"><li class=\"c-tabList__item\" role=\"presentation\"><button role=\"tab\" class=\"c-tabList__button\" aria-selected=\"true\" aria-controls=\"tab-0f3cc279-0\" data-onclick=\"tabControl\">APOC<\/button><\/li><li class=\"c-tabList__item\" role=\"presentation\"><button role=\"tab\" class=\"c-tabList__button\" aria-selected=\"false\" aria-controls=\"tab-0f3cc279-1\" data-onclick=\"tabControl\">LINKSHARE JAPAN<\/button><\/li><li class=\"c-tabList__item\" role=\"presentation\"><button role=\"tab\" class=\"c-tabList__button\" aria-selected=\"false\" aria-controls=\"tab-0f3cc279-2\" data-onclick=\"tabControl\">\u30b3\u30e0\u30cb\u30b3<\/button><\/li><\/ul><div class=\"c-tabBody\">\n<div id=\"tab-0f3cc279-0\" class=\"c-tabBody__item\" aria-hidden=\"false\">\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-dc805ca675fed8c1bf224375e5b4a2b9 wp-block-paragraph\"><strong><strong><a href=\"https:\/\/media-radar.jp\/detail31045.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#50822c\" class=\"swl-inline-color\">\u3010\u4ee3\u7406\u5e97\u30fb\u904b\u7528\u4ee3\u884c\u9650\u5b9a\u3011\u6700\u5927100\u4e07\u5186\u5831\u5968\u91d1\uff5c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fcPR\u300cUZU\u5e83\u544a\u300d<\/span><\/a><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail31045.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/31045\/400x300.webp?time=1772004566\" alt=\"UZU\u5e83\u544a\u5a92\u4f53\u8cc7\u6599\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail31045.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"tab-0f3cc279-1\" class=\"c-tabBody__item\" aria-hidden=\"true\">\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-92b257026247e938504cf5016e72d13a wp-block-paragraph\"><strong><strong><a href=\"https:\/\/media-radar.jp\/detail31172.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#50822c\" class=\"swl-inline-color\">\u3010\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u00d7\u697d\u5929\u30c7\u30fc\u30bf\u3011LINKSHARE REVO<\/span><\/a><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail31172.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/31172\/400x300.webp?time=1741676718\" alt=\"LINKSHARE REVO\u5a92\u4f53\u8cc7\u6599\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail31172.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"tab-0f3cc279-2\" class=\"c-tabBody__item\" aria-hidden=\"true\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-5a581d386d41ed5d1cf9a28b60d9e1a7 wp-block-paragraph\"><strong><strong><strong><a href=\"https:\/\/media-radar.jp\/detail34368.html\" data-type=\"link\" data-id=\"https:\/\/media-radar.jp\/detail34368.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#50822c\" class=\"swl-inline-color\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599<\/span><\/a><\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail34368.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/34368\/400x300.webp?time=1773657443\" alt=\"\u30b3\u30e0\u30cb\u30b3\u5a92\u4f53\u8cc7\u6599\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail34368.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 id=\"three-stages-of-influencer-marketing\" class=\"wp-block-heading\">\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u3067\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u969b\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3060\u3051\u3067\u5224\u65ad\u3057\u306a\u3044\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_point wp-block-paragraph\"><strong><span class=\"swl-fz u-fz-l\">\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/span><\/strong><br>1. <a href=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#content-product-fit\" data-type=\"link\" data-id=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#content-product-fit\">\u666e\u6bb5\u306e\u6295\u7a3f\u30c6\u30fc\u30de\u3068\u5546\u6750\u304c\u5408\u3063\u3066\u3044\u308b\u304b<\/a><br>2. <a href=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#comment-quality\" data-type=\"link\" data-id=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#comment-quality\">\u30b3\u30e1\u30f3\u30c8\u6b04\u306e\u8cea<\/a><br>3. <a href=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#sponsorship-frequency-and-competitors\" data-type=\"link\" data-id=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#sponsorship-frequency-and-competitors\">\u6848\u4ef6\u983b\u5ea6\u3068\u7af6\u5408\u6848\u4ef6<\/a><br>4. <a href=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#content-guidelines-and-creative-freedom\">\u6295\u7a3f\u5236\u4f5c\u306e\u5171\u6709\u8cc7\u6599\u306e\u300c\u4efb\u305b\u308b\u7bc4\u56f2\u300d\u306e\u90e8\u5206<\/a><br>5. <a href=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/influencer-marketing-authenticity-casting-content-design#honest-reviews-build-brand-trust\">\u6b63\u76f4\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u8a00\u3048\u308b\u304b\u3069\u3046\u304b<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u306e\u88685\uff08Table 5\uff09\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u5bfe\u3057\u3001\u7d99\u7d9a\u7684\u306b\u7279\u5b9a\u30c6\u30fc\u30de\u3067\u767a\u4fe1\u3057\u3066\u3044\u308b\u4eba\u3092\u63a2\u3059\u3053\u3068\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3057\u3066\u3044\u308b\u4eba\u3092\u898b\u308b\u3053\u3068\u304c\u63d0\u6848\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border u-mb-ctrl u-mb-25\"><img decoding=\"async\" width=\"2560\" height=\"2224\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5.jpg\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u672c\u7269\u3089\u3057\u3055\u3092\u4fdd\u3064\u305f\u3081\u306b\u3001\u5c02\u9580\u6027\u3001\u3064\u306a\u304c\u308a\u3001\u8aa0\u5b9f\u3055\u3001\u72ec\u81ea\u6027\u3001\u900f\u660e\u6027\u306e\u89b3\u70b9\u304b\u3089\u95a2\u4fc2\u8005\u5225\u306e\u5bfe\u5fdc\u7b56\u3092\u6574\u7406\u3057\u305f\u8868\" class=\"wp-image-12722\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5.jpg 2560w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5-300x261.jpg 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5-1024x890.jpg 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5-768x667.jpg 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5-1536x1334.jpg 1536w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/influencer-marketing-authenticity-table5-2048x1779.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">\u51fa\u5178\u5143\uff1aDuffek et al. 2025, Journal of Marketing, Table 5\uff08\u7ffb\u8a33\uff1aMedia Picks\u7de8\u96c6\u90e8\uff09<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center u-mb-ctrl u-mb-5 wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\">\uff3c\u3053\u306e\u8a18\u4e8b\u5185\u5bb9\u3068\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u8cc7\u6599\u3067\u307e\u3068\u3081\u3066\u30c1\u30a7\u30c3\u30af\uff01\uff0f<\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-75591234360251e559201b3294dcc292 wp-block-paragraph\"><strong><a href=\"https:\/\/media-radar.jp\/detail34976.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color:#50822c\" class=\"swl-inline-color\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u306f\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u300d\u3067\u6c7a\u307e\u3089\u306a\u3044\u3002\u5931\u6557\u3057\u306a\u30445\u8ef8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/span><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail34976.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/34976\/400x300.webp?time=1780634288\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306e5\u8ef8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail34976.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 id=\"content-product-fit\" class=\"wp-block-heading\">\u666e\u6bb5\u306e\u6295\u7a3f\u30c6\u30fc\u30de\u3068\u5546\u6750\u304c\u5408\u3063\u3066\u3044\u308b\u304b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u78ba\u8a8d\u3059\u3079\u304d\u306a\u306e\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u666e\u6bb5\u306e\u767a\u4fe1\u5185\u5bb9\u3068\u5546\u6750\u306e\u76f8\u6027\u3067\u3059\u3002\u7f8e\u5bb9\u3001\u5b50\u80b2\u3066\u3001\u65c5\u884c\u3001\u98df\u54c1\u3001\u30ac\u30b8\u30a7\u30c3\u30c8\u3001\u30d3\u30b8\u30cd\u30b9\u3001\u91d1\u878d\u306a\u3069\u3001\u6295\u7a3f\u30c6\u30fc\u30de\u3068\u5546\u6750\u30ab\u30c6\u30b4\u30ea\u304c\u81ea\u7136\u306b\u3064\u306a\u304c\u308b\u307b\u3069\u3001PR\u6295\u7a3f\u306f\u53d7\u3051\u5165\u308c\u3089\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3060\u3057\u3001\u5fc5\u305a\u3057\u3082\u5b8c\u5168\u306b\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002Duffek\u6c0f\u306e\u8ad6\u6587\u3067\u306f\u3001<strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u672c\u6765\u306e\u767a\u4fe1\u9818\u57df\u304b\u3089\u5c11\u3057\u5916\u308c\u308b\u5834\u5408\u3067\u3082\u3001\u3064\u306a\u304c\u308a\u3084\u900f\u660e\u6027\u304c\u88dc\u5b8c\u3067\u304d\u308c\u3070\u3001\u81ea\u7136\u306a\u6295\u7a3f\u306b\u306a\u308a\u5f97\u308b<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001\u666e\u6bb5\u306f\u30ac\u30b8\u30a7\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u4eba\u304c\u3001\u4ed5\u4e8b\u52b9\u7387\u5316\u306e\u6587\u8108\u3067\u30c7\u30b9\u30af\u30c1\u30a7\u30a2\u3092\u7d39\u4ecb\u3059\u308b\u306e\u306f\u81ea\u7136\u3067\u3059\u3002<br>\u4e00\u65b9\u3067\u3001\u63a5\u70b9\u304c\u898b\u3048\u306a\u3044\u307e\u307e\u7f8e\u5bb9\u30b5\u30d7\u30ea\u3092\u7d39\u4ecb\u3059\u308b\u3068\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u9055\u548c\u611f\u3092\u6301\u305f\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"comment-quality\" class=\"wp-block-heading\">\u30b3\u30e1\u30f3\u30c8\u6b04\u306e\u8cea<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-comment-quality-comparison-1024x576.jpg\" alt=\"\u30b3\u30e1\u30f3\u30c8\u6b04\u306e\u8cea\u3067\u898b\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a \u91cd\u8981\u306a\u306e\u306f\u53cd\u5fdc\u3088\u308a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u95a2\u4fc2\u6027\" class=\"wp-image-13230\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-comment-quality-comparison-1024x576.jpg 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-comment-quality-comparison-300x169.jpg 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-comment-quality-comparison-768x432.jpg 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-comment-quality-comparison-1536x864.jpg 1536w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-comment-quality-comparison.jpg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u304f\u3066\u3082\u3001\u30b3\u30e1\u30f3\u30c8\u6b04\u304c\u7d75\u6587\u5b57\u3084\u77ed\u6587\u3070\u304b\u308a\u3067\u306f\u3001\u8cfc\u8cb7\u3084\u6bd4\u8f03\u691c\u8a0e\u306b\u3064\u306a\u304c\u308b\u95a2\u4fc2\u6027\u304c\u3042\u308b\u3068\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u898b\u308b\u3079\u304d\u306a\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u8cea\u554f\u3057\u3066\u3044\u308b\u304b\u3001\u6295\u7a3f\u8005\u304c\u8fd4\u4fe1\u3057\u3066\u3044\u308b\u304b\u3001\u6295\u7a3f\u3092\u304d\u3063\u304b\u3051\u306b\u5177\u4f53\u7684\u306a\u76f8\u8ac7\u3084\u4f53\u9a13\u8ac7\u304c\u51fa\u3066\u3044\u308b\u304b\u3067\u3059\u3002\u8ad6\u6587\u3067\u3082\u3001\u4f1a\u8a71\u306e\u6df1\u3055\u3084\u8fd4\u4fe1\u306e\u4e01\u5be7\u3055\u3001\u610f\u5473\u306e\u3042\u308b\u95a2\u4fc2\u3065\u304f\u308a\u304c\u91cd\u8981\u3060\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u304c\u63d0\u6848\u8cc7\u6599\u3092\u4f5c\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u5165\u308c\u308b\u3068\u8aac\u5f97\u529b\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u78ba\u8a8d\u9805\u76ee<\/th><th>\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td>\u30b3\u30e1\u30f3\u30c8\u306e\u5185\u5bb9<\/td><td>\u8cea\u554f\u3001\u76f8\u8ac7\u3001\u8cfc\u5165\u691c\u8a0e\u3001\u6bd4\u8f03\u306e\u58f0\u304c\u3042\u308b\u304b<\/td><\/tr><tr><td>\u8fd4\u4fe1\u306e\u6709\u7121<\/td><td>\u6295\u7a3f\u8005\u304c\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u4f1a\u8a71\u3057\u3066\u3044\u308b\u304b<\/td><\/tr><tr><td>\u901a\u5e38\u6295\u7a3f\u3068\u306e\u6bd4\u8f03<\/td><td>PR\u6295\u7a3f\u3060\u3051\u53cd\u5fdc\u304c\u843d\u3061\u3066\u3044\u306a\u3044\u304b<\/td><\/tr><tr><td>\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u6e29\u5ea6\u611f<\/td><td>\u4fe1\u983c\u3001\u5171\u611f\u3001\u60a9\u307f\u76f8\u8ac7\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u304b<\/td><\/tr><tr><td>\u904e\u53bbPR\u306e\u53d7\u3051\u6b62\u3081\u3089\u308c\u65b9<\/td><td>\u5e83\u544a\u3063\u307d\u3044\u3001\u4e0d\u81ea\u7136\u306a\u3069\u306e\u53cd\u5fdc\u304c\u306a\u3044\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"sponsorship-frequency-and-competitors\" class=\"wp-block-heading\">\u6848\u4ef6\u983b\u5ea6\u3068\u7af6\u5408\u6848\u4ef6\u3092\u898b\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PR\u6295\u7a3f\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u300c\u307e\u305f\u5e83\u544a\u304b\u300d\u3068\u611f\u3058\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u306e\u7af6\u5408\u5546\u54c1\u3092\u77ed\u671f\u9593\u3067\u8907\u6570\u7d39\u4ecb\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u6295\u7a3f\u8005\u306e\u767a\u8a00\u306b\u8aac\u5f97\u529b\u304c\u51fa\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u62c5\u5f53\u8005\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u5bfe\u3057\u3001\u591a\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u4eba\u3084\u3001\u7af6\u5408\u5546\u54c1\u3092\u983b\u7e41\u306b\u7d39\u4ecb\u3057\u3066\u3044\u308b\u4eba\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u63d0\u6848\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u6642\u306b\u306f\u3001<strong>\u76f4\u8fd13\u30ab\u6708\u304b\u30896\u30ab\u6708\u306ePR\u6295\u7a3f\u6570\u3001\u540c\u30ab\u30c6\u30b4\u30ea\u6848\u4ef6\u306e\u6709\u7121\u3001\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u3001\u904e\u53bb\u306e\u81ea\u7136\u8a00\u53ca\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3044\u3044\u3068\u8a00\u3048\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<h3 id=\"content-guidelines-and-creative-freedom\" class=\"wp-block-heading\">\u6295\u7a3f\u5236\u4f5c\u306e\u5171\u6709\u8cc7\u6599\u306f\u300c\u7e1b\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u300c\u4efb\u305b\u308b\u7bc4\u56f2\u300d\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-content-brief-creative-freedom-scope.jpg\" alt=\"\u300c\u6295\u7a3f\u5236\u4f5c\u306e\u5171\u6709\u8cc7\u6599\u306f\u300e\u7e1b\u308b\u300f\u306e\u3067\u306f\u306a\u304f\u300e\u4efb\u305b\u308b\u7bc4\u56f2\u300f\u3092\u6c7a\u3081\u308b\u300d\u8aac\u660e\u753b\u50cf\" class=\"wp-image-13412\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-content-brief-creative-freedom-scope.jpg 1672w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-content-brief-creative-freedom-scope-300x169.jpg 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-content-brief-creative-freedom-scope-1024x576.jpg 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-content-brief-creative-freedom-scope-768x432.jpg 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/influencer-content-brief-creative-freedom-scope-1536x864.jpg 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3067\u5931\u6557\u3057\u3084\u3059\u3044\u306e\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u5074\u304c\u6295\u7a3f\u5185\u5bb9\u3092\u7d30\u304b\u304f\u7ba1\u7406\u3057\u3059\u304e\u308b\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3061\u308d\u3093\u3001\u5546\u54c1\u540d\u3001\u4fa1\u683c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6761\u4ef6\u3001\u5e83\u544a\u8868\u8a18\u3001\u6cd5\u52d9\u4e0a\u306eNG\u8868\u73fe\u306a\u3069\u3001\u5fc5\u305a\u7ba1\u7406\u3059\u3079\u304d\u60c5\u5831\u306f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6295\u7a3f\u6587\u306e\u6d41\u308c\u3084\u8a00\u3044\u56de\u3057\u3001\u5199\u771f\u30fb\u52d5\u753b\u306e\u898b\u305b\u65b9\u307e\u3067\u7d30\u304b\u304f\u6307\u5b9a\u3057\u3059\u304e\u308b\u3068\u3001\u6295\u7a3f\u8005\u3089\u3057\u3055\u304c\u5931\u308f\u308c\u3001\u304b\u3048\u3063\u3066\u5e83\u544a\u611f\u304c\u5f37\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u3067\u306f\u3001<strong><span class=\"swl-marker mark_orange\">\u30d6\u30e9\u30f3\u30c9\u5074\u304c\u7d30\u304b\u306a\u53f0\u672c\u3092\u7528\u610f\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65bd\u7b56\u306e\u76ee\u7684\u3084\u6210\u679c\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u81ea\u5206\u306e\u6295\u7a3f\u6587\u8108\u306e\u4e2d\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u81ea\u7136\u306b\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u4f59\u5730\u3092\u6b8b\u3059\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u672c\u7269\u3089\u3057\u3055\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u6295\u7a3f\u5185\u5bb9\u30fb\u6d88\u8cbb\u8005\u3068\u306e\u95a2\u4fc2\u6027\u306e\u4e2d\u3067\u5f62\u6210\u3055\u308c\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u5074\u306e\u7ba1\u7406\u304c\u5f37\u3059\u304e\u308b\u3068\u3001\u305d\u306e\u95a2\u4fc2\u6027\u304c\u5d29\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u52d9\u3067\u306f\u3001\u6295\u7a3f\u5236\u4f5c\u306e\u5171\u6709\u8cc7\u6599\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6574\u7406\u3059\u308b\u3068\u904b\u7528\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u30d6\u30e9\u30f3\u30c9\u5074\u304c\u6c7a\u3081\u308b\u3053\u3068<\/th><th>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u4efb\u305b\u308b\u3053\u3068<\/th><\/tr><\/thead><tbody><tr><td>\u5fc5\u9808\u60c5\u5831<\/td><td>\u5546\u54c1\u540d\u3001\u767a\u58f2\u65e5\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6761\u4ef6\u3001\u5e83\u544a\u8868\u8a18<\/td><td>\u60c5\u5831\u306e\u898b\u305b\u65b9<\/td><\/tr><tr><td>\u8a34\u6c42\u65b9\u5411<\/td><td>\u8ab0\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u4f1d\u3048\u305f\u3044\u304b<\/td><td>\u4f53\u9a13\u8ac7\u306e\u5207\u308a\u53e3<\/td><\/tr><tr><td>\u8868\u73fe\u30eb\u30fc\u30eb<\/td><td>NG\u8868\u73fe\u3001\u8a87\u5927\u8868\u73fe\u3001\u85ac\u6a5f\u6cd5\u30fb\u666f\u54c1\u8868\u793a\u6cd5\u4e0a\u306e\u6ce8\u610f\u70b9<\/td><td>\u8a00\u3044\u56de\u3057\u3001\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u69cb\u6210<\/td><\/tr><tr><td>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/td><td>\u5fc5\u9808\u7d20\u6750\u3001\u30ed\u30b4\u3001\u30ea\u30f3\u30af\u3001\u6307\u5b9a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0<\/td><td>\u64ae\u5f71\u65b9\u6cd5\u3001\u6295\u7a3f\u30b9\u30bf\u30a4\u30eb<\/td><\/tr><tr><td>\u78ba\u8a8d\u7bc4\u56f2<\/td><td>\u4e8b\u5b9f\u8aa4\u8a8d\u3001\u6a29\u5229\u4fb5\u5bb3\u3001\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af<\/td><td>\u6295\u7a3f\u8005\u3089\u3057\u3044\u8868\u73fe<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8981\u671b\u3092\u305d\u306e\u307e\u307e\u6295\u7a3f\u8005\u306b\u6e21\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u81ea\u5206\u306e\u8a00\u8449\u306b\u5909\u63db\u3067\u304d\u308b\u5f62\u306b\u6574\u7406\u3059\u308b\u5f79\u5272\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u5074\u304c\u300c\u65b0\u6210\u5206\u3092\u8a34\u6c42\u3057\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u307e\u307e\u6210\u5206\u8aac\u660e\u3092\u5165\u308c\u3066\u3082\u5e83\u544a\u6587\u306e\u3088\u3046\u306b\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u6295\u7a3f\u8005\u306b\u306f\u300c\u671d\u306e\u6642\u77ed\u30b1\u30a2\u3067\u611f\u3058\u305f\u5909\u5316\u300d\u300c\u654f\u611f\u808c\u3067\u3082\u4f7f\u3044\u3084\u3059\u304b\u3063\u305f\u70b9\u300d\u300c\u65c5\u884c\u5148\u306b\u3082\u6301\u3063\u3066\u3044\u304d\u3084\u3059\u3044\u7406\u7531\u300d\u306a\u3069\u3001\u751f\u6d3b\u6587\u8108\u306b\u843d\u3068\u3057\u8fbc\u3081\u308b\u5207\u308a\u53e3\u3092\u63d0\u6848\u3059\u308b\u3068\u81ea\u7136\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u306e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4f1d\u3048\u305f\u3044\u60c5\u5831\u3092\u6d88\u3059\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u30d6\u30e9\u30f3\u30c9\u304c\u4f1d\u3048\u305f\u3044\u3053\u3068\u3092\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u672c\u4eba\u306e\u4f53\u9a13\u3084\u8a00\u8449\u3092\u901a\u3058\u3066\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u7d0d\u5f97\u3057\u3084\u3059\u3044\u5f62\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u3067\u3059<\/strong>\u3002<\/p>\n\n\n\n<h3 id=\"honest-reviews-build-brand-trust\" class=\"wp-block-heading\">\u6b63\u76f4\u306a\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u306b\u3064\u306a\u304c\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u5074\u306f\u3001\u5546\u54c1\u306e\u5f31\u70b9\u3084\u6ce8\u610f\u70b9\u3092\u6295\u7a3f\u5185\u3067\u89e6\u308c\u3089\u308c\u308b\u3053\u3068\u3092\u907f\u3051\u305f\u3044\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u826f\u3044\u70b9\u3060\u3051\u304c\u4e26\u3093\u3060\u6295\u7a3f\u306f\u3001\u304b\u3048\u3063\u3066\u4e0d\u81ea\u7136\u306b\u898b\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ad6\u6587\u3067\u306f\u3001\u5546\u54c1\u306e\u826f\u3044\u70b9\u3060\u3051\u3067\u306a\u304f\u3001<strong><span class=\"swl-marker mark_orange\">\u6ce8\u610f\u70b9\u3084\u5f31\u70b9\u3082\u542b\u3081\u3066\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u4f1d\u3048\u308b\u6295\u7a3f\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u53cc\u65b9\u306e\u4fe1\u983c\u611f\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u304c\u3001\u6b63\u76f4\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u4fc3\u3059\u305f\u3081\u306e\u65b9\u91dd\u3092\u6301\u3064\u3053\u3068\u3082\u91cd\u8981\u3060\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8868\u73fe\u306f\u3001\u5358\u306a\u308b\u30cd\u30ac\u30c6\u30a3\u30d6\u60c5\u5831\u3067\u306f\u306a\u304f\u3001\u8cfc\u5165\u524d\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5546\u54c1\u30ab\u30c6\u30b4\u30ea<\/th><th>\u81ea\u7136\u306a\u4f1d\u3048\u65b9\u306e\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u30b9\u30ad\u30f3\u30b1\u30a2<\/td><td>\u9999\u308a\u306f\u597d\u307f\u304c\u5206\u304b\u308c\u305d\u3046\u3067\u3059\u304c\u3001\u4fdd\u6e7f\u611f\u306f\u3057\u3063\u304b\u308a\u3042\u308a\u307e\u3057\u305f<\/td><\/tr><tr><td>\u98df\u54c1<\/td><td>\u7518\u3055\u306f\u63a7\u3048\u3081\u306a\u306e\u3067\u3001\u6fc3\u3044\u5473\u304c\u597d\u304d\u306a\u4eba\u3088\u308a\u6bce\u65e5\u7d9a\u3051\u305f\u3044\u4eba\u5411\u304d\u3067\u3059<\/td><\/tr><tr><td>\u30a2\u30d7\u30ea<\/td><td>\u6700\u521d\u306e\u8a2d\u5b9a\u306f\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u6163\u308c\u308b\u3068\u7ba1\u7406\u304c\u697d\u306b\u306a\u308a\u307e\u3059<\/td><\/tr><tr><td>\u5bb6\u96fb<\/td><td>\u672c\u4f53\u306f\u3084\u3084\u5927\u304d\u3081\u3067\u3059\u304c\u3001\u305d\u306e\u5206\u30d1\u30ef\u30fc\u306f\u5341\u5206\u306b\u611f\u3058\u307e\u3057\u305f<\/td><\/tr><tr><td>BtoB\u30b5\u30fc\u30d3\u30b9<\/td><td>\u5c0e\u5165\u6642\u306e\u8a2d\u5b9a\u306f\u5fc5\u8981\u3067\u3059\u304c\u3001\u904b\u7528\u5f8c\u306e\u78ba\u8a8d\u4f5c\u696d\u306f\u304b\u306a\u308a\u6e1b\u3089\u305b\u307e\u3059<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3067\u5927\u4e8b\u306a\u306e\u306f\u3001\u5546\u54c1\u3092\u5b8c\u74a7\u306b\u898b\u305b\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u304c\u7d0d\u5f97\u3057\u3066\u5224\u65ad\u3067\u304d\u308b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u76f4\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u8a31\u5bb9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u77ed\u671f\u7684\u306a\u6295\u7a3f\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u5f62\u6210\u306b\u3082\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u6bd4\u8f03\u691c\u8a0e\u304c\u5fc5\u8981\u306a\u5546\u6750\u3084\u9ad8\u5358\u4fa1\u5546\u6750\u3067\u306f\u3001\u826f\u3044\u70b9\u3060\u3051\u3092\u4e26\u3079\u308b\u3088\u308a\u3082\u3001\u5411\u3044\u3066\u3044\u308b\u4eba\u30fb\u5411\u3044\u3066\u3044\u306a\u3044\u4eba\u3092\u6574\u7406\u3057\u305f\u6295\u7a3f\u306e\u65b9\u304c\u3001\u7d50\u679c\u7684\u306b\u4fe1\u983c\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"stealth-marketing-regulation-japan\" class=\"wp-block-heading\">\u65e5\u672c\u3067\u5b9f\u65bd\u3059\u308b\u969b\u306b\u6ce8\u610f\u3057\u305f\u3044\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u898f\u5236<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u3067\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3001\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u898f\u5236\u3078\u306e\u5bfe\u5fdc\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u5e81\u306f\u30012023\u5e7410\u67081\u65e5\u304b\u3089\u3001\u5e83\u544a\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u3092\u96a0\u3059\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u666f\u54c1\u8868\u793a\u6cd5\u9055\u53cd\u3068\u3057\u3066\u3044\u307e\u3059\u3002<sup data-fn=\"3548c6e4-b737-4e83-b13b-bd15e8f22351\" class=\"fn\"><a href=\"#3548c6e4-b737-4e83-b13b-bd15e8f22351\" id=\"3548c6e4-b737-4e83-b13b-bd15e8f22351-link\">1<\/a><\/sup>\u3055\u3089\u306b\u6d88\u8cbb\u8005\u5e81\u306f\u3001\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u3089\u306a\u3044\u5834\u5408\u3001\u6d88\u8cbb\u8005\u304c\u4f01\u696d\u3067\u306f\u306a\u3044\u7b2c\u4e09\u8005\u306e\u611f\u60f3\u3060\u3068\u8aa4\u3063\u3066\u8a8d\u8b58\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5408\u7406\u7684\u306b\u9078\u3079\u306a\u304f\u306a\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u5b9a\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u5546\u54c1\u3092\u7121\u511f\u63d0\u4f9b\u3057\u3001SNS\u6295\u7a3f\u3092\u4f9d\u983c\u3059\u308b\u5834\u5408\u3082\u3001\u3084\u308a\u53d6\u308a\u306e\u5185\u5bb9\u3001\u7121\u511f\u63d0\u4f9b\u306e\u76ee\u7684\u3001\u53d6\u5f15\u95a2\u4fc2\u306a\u3069\u306b\u3088\u3063\u3066\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u81ea\u4e3b\u7684\u306a\u6295\u7a3f\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u8005\u306e\u8868\u793a\u306b\u5f53\u305f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u6295\u7a3f\u672c\u6587\u3067\u306f\u306a\u304f\u30ea\u30d7\u30e9\u30a4\u6b04\u3060\u3051\u3067\u5e83\u544a\u8868\u8a18\u3092\u3059\u308b\u3001\u52d5\u753b\u306e\u5192\u982d\u3060\u3051\u306b\u77ed\u304f\u8868\u793a\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u5bfe\u5fdc\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u306b\u304f\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u6295\u7a3f\u3092\u898b\u305f\u4eba\u304c\u5206\u304b\u308a\u3084\u3059\u3044\u4f4d\u7f6e\u30fb\u65b9\u6cd5\u3067\u793a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u52d9\u3067\u306f\u3001\u4ee5\u4e0b\u3092\u5fc5\u305a\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u78ba\u8a8d\u9805\u76ee<\/th><th>\u5b9f\u52d9\u4e0a\u306e\u6ce8\u610f\u70b9<\/th><\/tr><\/thead><tbody><tr><td>PR\u8868\u8a18<\/td><td>\u6295\u7a3f\u672c\u6587\u3084\u52d5\u753b\u5185\u3067\u898b\u843d\u3068\u3055\u308c\u306b\u304f\u3044\u4f4d\u7f6e\u306b\u5165\u308c\u308b<\/td><\/tr><tr><td>\u5e83\u544a\u4e3b\u540d<\/td><td>\u8ab0\u306e\u4f9d\u983c\u30fb\u63d0\u4f9b\u306a\u306e\u304b\u5206\u304b\u308b\u3088\u3046\u306b\u3059\u308b<\/td><\/tr><tr><td>\u95a2\u4fc2\u5185\u5bb9<\/td><td>\u5546\u54c1\u63d0\u4f9b\u3001\u5831\u916c\u3001\u62db\u5f85\u3001\u30bf\u30a4\u30a2\u30c3\u30d7\u306a\u3069\u3092\u660e\u78ba\u306b\u3059\u308b<\/td><\/tr><tr><td>\u6295\u7a3f\u5185\u5bb9\u306e\u4fee\u6b63<\/td><td>\u4e8b\u5b9f\u8aa4\u8a8d\u3084\u6cd5\u52d9\u30ea\u30b9\u30af\u306e\u4fee\u6b63\u306b\u7559\u3081\u3001\u81ea\u793e\u306b\u90fd\u5408\u3088\u304f\u611f\u60f3\u3092\u5909\u3048\u3055\u305b\u306a\u3044<\/td><\/tr><tr><td>\u4e8c\u6b21\u5229\u7528<\/td><td>LP\u3084\u5e83\u544a\u306b\u8ee2\u8f09\u3059\u308b\u5834\u5408\u3082\u3001\u4f9d\u983c\u3057\u305f\u6295\u7a3f\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308b\u3088\u3046\u306b\u3059\u308b<\/td><\/tr><tr><td>\u7ba1\u7406\u8a18\u9332<\/td><td>\u4f9d\u983c\u5185\u5bb9\u3001\u78ba\u8a8d\u5c65\u6b74\u3001\u4fee\u6b63\u6307\u793a\u3001\u63b2\u8f09\u671f\u9593\u3092\u6b8b\u3059<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u4e8c\u6b21\u5229\u7528\u3067\u3059\u3002SNS\u4e0a\u3067\u306fPR\u8868\u8a18\u304c\u3055\u308c\u3066\u3044\u3066\u3082\u3001LP\u3084\u5e83\u544a\u30d0\u30ca\u30fc\u3001\u8a18\u4e8b\u5e83\u544a\u306a\u3069\u306b\u8ee2\u8f09\u3057\u305f\u3068\u304d\u306b\u95a2\u4fc2\u6027\u304c\u5206\u304b\u3089\u306a\u304f\u306a\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306b\u8aa4\u8a8d\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6295\u7a3f\u3092\u81ea\u793e\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u81ea\u793e\u304c\u4f9d\u983c\u3057\u305f\u6295\u7a3f\u3067\u3042\u308b\u3053\u3068\u304c\u95b2\u89a7\u8005\u306b\u5206\u304b\u308b\u3088\u3046\u306b\u8868\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"3548c6e4-b737-4e83-b13b-bd15e8f22351\"><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/stealth_marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"swl-fz u-fz-s\">\u6d88\u8cbb\u8005\u5e81\u300c\u4ee4\u548c5\u5e7410\u67081\u65e5\u304b\u3089\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u666f\u54c1\u8868\u793a\u6cd5\u9055\u53cd\u3068\u306a\u308a\u307e\u3059\u3002\u300d<\/span><\/a> <a href=\"#3548c6e4-b737-4e83-b13b-bd15e8f22351-link\" aria-label=\"\u811a\u6ce8\u53c2\u71671\u306b\u30b8\u30e3\u30f3\u30d7\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<h2 id=\"influencer-marketing-faq\" class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<dl class=\"swell-block-faq\" data-q=\"fill-custom\" data-a=\"fill-main\">\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p 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class=\"swl-inline-color\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u306f\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u300d\u3067\u6c7a\u307e\u3089\u306a\u3044\u3002\u5931\u6557\u3057\u306a\u30445\u8ef8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/span><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail34976.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/34976\/400x300.webp?time=1780634288\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306e5\u8ef8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail34976.html\" target=\"_blank\" rel=\"noopener\" 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