{"id":13302,"date":"2026-06-09T13:16:18","date_gmt":"2026-06-09T04:16:18","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=13302"},"modified":"2026-06-09T13:16:19","modified_gmt":"2026-06-09T04:16:19","slug":"hotel-advertising","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/hotel-advertising","title":{"rendered":"\u30db\u30c6\u30eb\u306e\u96c6\u5ba2\u306b\u52b9\u679c\u7684\u306a\u5e83\u544a\u3068\u306f\uff1f\u7a2e\u985e\u30fb\u8cbb\u7528\u76f8\u5834\u30fb\u9078\u3073\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30db\u30c6\u30eb\u306e\u96c6\u5ba2\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4e88\u7d04\u30b5\u30a4\u30c8\uff08OTA\uff09\u3078\u306e\u4f9d\u5b58\u3068\u624b\u6570\u6599\u8ca0\u62c5\u304c\u5927\u304d\u306a\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e3b\u8981OTA\u306e\u624b\u6570\u6599\u306f\u4e88\u7d04\u91d1\u984d\u306e15\u301c30%\u304c\u4e00\u822c\u7684\u3067\u3001\u8ffd\u52a0\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5229\u7528\u3059\u308b\u3068\u5b9f\u52b9\u624b\u6570\u6599\u7387\u304c20%\u3092\u8d85\u3048\u308b\u30b1\u30fc\u30b9\u3082\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\uff08Smart Order\u30012025\u5e74\uff09\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u5bbf\u6cca\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3078\u76f4\u63a5\u5c4a\u304d\u3084\u3059\u304f\u3001\u52b9\u679c\u6e2c\u5b9a\u3082\u3057\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u5730\u57df\u4f4f\u6c11\u3084\u30b7\u30cb\u30a2\u5c64\u3078\u306e\u5230\u9054\u306b\u5f37\u307f\u3092\u6301\u3061\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u3001\u7d44\u307f\u5408\u308f\u305b\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-0ea8ce1f378a7e345a8556b37b84299a wp-block-paragraph\"><strong><span style=\"color:#50822c\" class=\"swl-inline-color\"><a href=\"https:\/\/media-radar.jp\/detail34363.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u30db\u30c6\u30eb\u30fb\u65c5\u9928\u3011OTA\u4f9d\u5b58\u3092\u5352\u696d\uff01\u30e1\u30eb\u30de\u30ac\u304b\u3089LINE\u79fb\u884c\u3067\u30ea\u30d4\u30fc\u30c8\u3092\u81ea\u52d5\u5316<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail34363.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-8.webp\" alt=\"\" class=\"wp-image-13358\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-8.webp 400w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-8-300x169.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail34363.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u5bbf\u6cca\u691c\u8a0e\u5c64\u3078\u306e\u76f4\u63a5\u8a34\u6c42\u306b\u9069\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306b\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001SNS\u5e83\u544a\u3001OTA\u3078\u306e\u51fa\u7a3f\u3001Google\u30db\u30c6\u30eb\u5e83\u544a\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u9023\u52d5\u3057\u3066\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u3059\u3002\u300c\u5730\u57df\u540d\uff0b\u30db\u30c6\u30eb\u300d\u306e\u3088\u3046\u306b\u5bbf\u6cca\u610f\u6b32\u304c\u660e\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304f\u305f\u3081\u3001\u4e88\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306fWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u67a0\u306b\u753b\u50cf\u3084\u30d0\u30ca\u30fc\u3092\u8868\u793a\u3057\u3001\u6f5c\u5728\u5c64\u3078\u306e\u8a8d\u77e5\u62e1\u5927\u306b\u5411\u304d\u307e\u3059\u3002SNS\u5e83\u544a\u306fInstagram\u3084Facebook\u306a\u3069\u3067\u914d\u4fe1\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8208\u5473\u95a2\u5fc3\u3084\u5c5e\u6027\u3067\u914d\u4fe1\u5148\u3092\u7d5e\u308a\u8fbc\u3081\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002OTA\u3078\u306e\u51fa\u7a3f\u306f\u96c6\u5ba2\u529b\u304c\u9ad8\u3044\u53cd\u9762\u3001\u524d\u8ff0\u306e\u624b\u6570\u6599\u8ca0\u62c5\u304c\u5229\u76ca\u3092\u5727\u8feb\u3059\u308b\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p 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\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u6559\u3048\u308b\u57fa\u790e\u304b\u3089\u52b9\u679c\u7684\u306a\u904b\u7528\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail31278.html\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-01d6c194-8f1c-421a-8390-5c9fbddc4210.webp\" alt=\"\" class=\"wp-image-13357\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-01d6c194-8f1c-421a-8390-5c9fbddc4210.webp 400w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-01d6c194-8f1c-421a-8390-5c9fbddc4210-300x169.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail31278.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns border_main\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-7a92a52e78f4b3ee09e87a6d9c5cd3c1 wp-block-paragraph\"><strong><a href=\"https:\/\/media-radar.jp\/detail31314.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u5e83\u544a\u4e8b\u4f8b\u3011\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3078\u5e83\u544a\u914d\u4fe1\u3057\u5bbf\u6cca\u4e88\u7d04\u3001\u65c5\u884c\u5ba2\u306e\u96c6\u5ba2\u3078\u3002<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail31314.html\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-a3568e75-a5bf-45cf-8bda-553f2861d3d0.webp\" alt=\"\" class=\"wp-image-13359\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-a3568e75-a5bf-45cf-8bda-553f2861d3d0.webp 400w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-a3568e75-a5bf-45cf-8bda-553f2861d3d0-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail31314.html\" target=\"_blank\" rel=\"noopener\" 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class=\"wp-block-heading\">\u6709\u511f\u67a0\u3068\u7121\u511f\u67a0\u306e\u4e8c\u6bb5\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u30db\u30c6\u30eb\u5e83\u544a\u306b\u306f\u3001\u5e83\u544a\u8cbb\u3092\u652f\u6255\u3063\u3066\u30da\u30fc\u30b8\u4e0a\u90e8\u306b\u63b2\u8f09\u3059\u308b\u6709\u511f\u67a0\u3068\u3001\u5e83\u544a\u8cbb\u306a\u3057\u3067\u63b2\u8f09\u3067\u304d\u308b\u7121\u511f\u67a0\uff08Free Booking Link\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u7121\u511f\u67a0\u306f2021\u5e743\u6708\u4ee5\u964d\u306b\u4e00\u822c\u306e\u5bbf\u6cca\u65bd\u8a2d\u3078\u958b\u653e\u3055\u308c\u30012022\u5e743\u6708\u306b\u306fOTA\u4ee5\u5916\u306e\u65bd\u8a2d\u306b\u3082\u672c\u683c\u7684\u306b\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p 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src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-43fe7e14-e02d-4bf5-98b9-9c0e44382112.webp\" alt=\"\" class=\"wp-image-13360\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-43fe7e14-e02d-4bf5-98b9-9c0e44382112.webp 400w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/400x300-43fe7e14-e02d-4bf5-98b9-9c0e44382112-300x158.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail22487.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 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class=\"wp-block-heading\">\u8907\u6570\u306e\u65bd\u7b56\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/h3>\n\n\n\n<p 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class=\"wp-block-heading\">\u60c5\u5831\u3092\u6b63\u78ba\u3067\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306b\u63b2\u8f09\u3059\u308b\u6599\u91d1\u3084\u7a7a\u5ba4\u3001\u8a2d\u5099\u60c5\u5831\u304c\u53e4\u3044\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u640d\u306a\u3044\u4e88\u7d04\u6a5f\u4f1a\u3092\u9003\u3057\u307e\u3059\u3002\u7279\u306bGoogle\u30db\u30c6\u30eb\u5e83\u544a\u306f\u7a7a\u5ba4\u3068\u6599\u91d1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8868\u793a\u3059\u308b\u305f\u3081\u3001\u65bd\u8a2d\u5074\u306e\u30c7\u30fc\u30bf\u66f4\u65b0\u304c\u6210\u679c\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u6599\u91d1\u6539\u5b9a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5909\u66f4\u304c\u3042\u3063\u305f\u969b\u306f\u3001\u901f\u3084\u304b\u306b\u5e83\u544a\u5185\u5bb9\u3078\u53cd\u6620\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u6b63\u78ba\u306a\u60c5\u5831\u306f\u4e88\u7d04\u5f8c\u306e\u30c8\u30e9\u30d6\u30eb\u9632\u6b62\u306b\u3082\u3064\u306a\u304c\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u60c5\u5831\u306e\u9bae\u5ea6\u3092\u4fdd\u3064\u904b\u7528\u3092\u7fd2\u6163\u3065\u3051\u308b\u3053\u3068\u304c\u3001\u5e83\u544a\u306e\u4fe1\u983c\u6027\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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