{"id":14418,"date":"2026-06-23T16:00:00","date_gmt":"2026-06-23T07:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=14418"},"modified":"2026-06-22T18:54:50","modified_gmt":"2026-06-22T09:54:50","slug":"wed-receipt-data-price-increase-analysis","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/news\/wed-receipt-data-price-increase-analysis","title":{"rendered":"WED\u304c\u30ec\u30b7\u30fc\u30c8\u30c7\u30fc\u30bf\u3067\u5024\u4e0a\u3052\u5f71\u97ff\u3092\u5206\u6790\u3001\u7d19\u88fd\u54c1\u306fPB\u3078\u30fb\u5373\u5e2d\u9eba\u306f\u7af6\u5408NB\u3078\u8cfc\u8cb7\u304c\u79fb\u884c"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"wed-price-increase-key-points\"><strong>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ol class=\"wp-block-list\">\n<li><strong>\u7d19\u88fd\u54c1PB\u304c\u904e\u534a\u6570\u3092\u7372\u5f97<\/strong><br>\u5024\u4e0a\u3052\u3092\u5b9f\u65bd\u3057\u305f\u7d19\u88fd\u54c1\u3067\u306f\u3001A\u793e\u3067PB\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff09\u306e\u652f\u51fa\u30b7\u30a7\u30a2\u304c53.0%\u3068\u904e\u534a\u6570\u306b\u9054\u3057\u3001\u524d\u5e74\u540c\u6708\u304b\u308910.1\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\u3057\u307e\u3057\u305f<\/li>\n\n\n\n<li><strong>\u30ab\u30c6\u30b4\u30ea\u3067\u7570\u306a\u308b\u79fb\u884c\u5148<\/strong><br>\u7d19\u88fd\u54c1\u306fPB\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff09\u3001\u5373\u5e2d\u9eba\u306f\u7af6\u5408NB\uff08\u30ca\u30b7\u30e7\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\uff09\u3078\u3068\u3001\u5546\u54c1\u7279\u6027\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u306e\u4e57\u308a\u63db\u3048\u5148\u304c\u5206\u304b\u308c\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u5909\u66f4\u3060\u3051\u3067\u306f\u306a\u3044\u53cd\u5fdc<\/strong><br>\u8cfc\u8cb7\u91cf\u305d\u306e\u3082\u306e\u306e\u6291\u5236\u3084\u5024\u4e0a\u3052\u524d\u306e\u307e\u3068\u3081\u8cb7\u3044\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306f\u8907\u6570\u306e\u884c\u52d5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5024\u4e0a\u3052\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3057\u305f<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"wed-receipt-data-price-increase-analysis\"><strong>\u7d2f\u8a0818\u5104\u679a\u306e\u30ec\u30b7\u30fc\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u5024\u4e0a\u3052\u5f71\u97ff\u3092\u5206\u6790<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u8abf\u67fb\u306f\u3001<a href=\"https:\/\/media-radar.jp\/company1003074.html\" target=\"_blank\" rel=\"noopener\">WED\u682a\u5f0f\u4f1a\u793e<\/a>\u304c\u904b\u55b6\u3059\u308b\u30ec\u30b7\u30fc\u30c8\u64ae\u5f71\u30a2\u30d7\u30ea\u300cONE\u300d\u306b\u84c4\u7a4d\u3055\u308c\u305f\u3001\u7d2f\u8a0818\u5104\u679a\u3092\u8d85\u3048\u308b\u30ec\u30b7\u30fc\u30c8\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u884c\u308f\u308c\u307e\u3057\u305f\u3002\u5206\u6790\u306e\u5bfe\u8c61\u3068\u306a\u3063\u305f\u306e\u306f\u3001\u5927\u624b\u7dcf\u5408\u30b9\u30fc\u30d1\u30fc2\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u5373\u5e2d\u9eba\u3068\u7d19\u88fd\u54c1\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3044\u305a\u308c\u30822026\u5e744\u6708\u306b\u5024\u4e0a\u3052\u3092\u5b9f\u65bd\u3057\u305f\u5927\u624b\u30e1\u30fc\u30ab\u30fc\u306e\u30ca\u30b7\u30e7\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\uff08NB\uff09\u3092\u542b\u3080\u30ab\u30c6\u30b4\u30ea\u3067\u3001\u8abf\u67fb\u3067\u306f\u5546\u54c1\u3092\u300c<strong>\u5024\u4e0a\u3052NB\uff08\u5024\u4e0a\u3052\u3092\u5b9f\u65bd\u3057\u305f\u30ca\u30b7\u30e7\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\uff09<\/strong>\u300d\u300c<strong>\u7af6\u5408NB\uff08\u5024\u4e0a\u3052\u3092\u5b9f\u65bd\u3057\u3066\u3044\u306a\u3044\u7af6\u5408\u30ca\u30b7\u30e7\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\uff09<\/strong>\u300d\u300c<strong>PB\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff09<\/strong>\u300d\u306e3\u3064\u306b\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8abf\u67fb\u671f\u9593\u306f2025\u5e74\u30682026\u5e74\u305d\u308c\u305e\u308c\u306e3\u6708\u30fb4\u6708\u306e\u5404\u67081\u301c7\u65e5\u3067\u3001\u524d\u5e74\u540c\u6708\u6bd4\u8f03\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30b7\u30a7\u30a2\u3068\u652f\u51fa\u30b7\u30a7\u30a2\u306e\u5909\u5316\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u306a\u304a\u30012026\u5e744\u6708\u306e\u30c7\u30fc\u30bf\u306f\u8abf\u67fb\u6642\u70b9\uff084\u670816\u65e5\uff09\u3067\u306e\u6355\u6349\u7387\u304c\u7d0460\u301c66%\u3067\u3042\u308a\u3001\u6570\u5024\u306f\u66ab\u5b9a\u5024\u3068\u3057\u3066\u89e3\u91c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u70b9\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u672c\u8abf\u67fb\u306f\u30d1\u30cd\u30eb\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u5206\u6790\u3067\u3042\u308b\u305f\u3081\u3001\u5e02\u5834\u5168\u4f53\u306e\u5b9f\u614b\u3068\u306f\u4e00\u90e8\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center u-mb-ctrl u-mb-5 wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\"><span class=\"swl-fz u-fz-l\">\uff3c\u5024\u4e0a\u3052\u5f8c\u306e\u30d6\u30e9\u30f3\u30c9\u6d41\u51fa\u5bfe\u7b56\u30fb\u4e57\u308a\u63db\u3048\u7372\u5f97\u306b\u6d3b\u7528\u3067\u304d\u308b\u5e83\u544a\u65bd\u7b56\u306f\u3053\u3061\u3089\uff0f<\/span><\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-68fd32a6da9c54920eb7d3e5a213bd1b wp-block-paragraph\"><strong><a href=\"https:\/\/media-radar.jp\/detail35097.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#50822c\" class=\"swl-inline-color\">\u3010\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\uff0f\u6210\u679c\u5831\u916c\u578b\u3011\u30de\u30b9\u30c8\u30d0\u30a4\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3067\u5b9f\u58f2\u3092\u4f38\u3070\u3059<\/span><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail35097.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/35097\/400x300.webp?time=1781776867\" alt=\"\u300cPerformance Media Network\uff08PMN\uff09\u300d\u5a92\u4f53\u8cc7\u6599\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail35097.html\" target=\"_blank\" rel=\"noopener\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"price-increase-pb-nb-brand-switching\"><strong>\u7d19\u88fd\u54c1\u306fPB\u3001\u5373\u5e2d\u9eba\u306f\u7af6\u5408NB\u3078\u3002\u30ab\u30c6\u30b4\u30ea\u3067\u5206\u304b\u308c\u305f\u6d88\u8cbb\u8005\u306e\u9078\u629e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5024\u4e0a\u3052\u5f8c\u306e\u6d88\u8cbb\u8005\u306e\u52d5\u304d\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border\"><img decoding=\"async\" width=\"669\" height=\"371\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/paper-products-price-increase-pb-share-analysis.webp\" alt=\"\u7d19\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u306e\u5024\u4e0a\u3052\u5f71\u97ff\u5206\u6790 PB\u306e\u652f\u51fa\u30b7\u30a7\u30a2\u304c2026\u5e744\u6708\u306b53\uff05\u3078\u4e0a\u6607\u3057\u305f\u6bd4\u8f03\u30b0\u30e9\u30d5\" class=\"wp-image-14423\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/paper-products-price-increase-pb-share-analysis.webp 669w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/paper-products-price-increase-pb-share-analysis-300x166.webp 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d19\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u3067\u306f\u3001A\u793e\u306b\u304a\u3051\u308b\u652f\u51fa\u30b7\u30a7\u30a2\u3067PB\u304c2025\u5e744\u6708\u306e42.9%\u304b\u30892026\u5e744\u6708\u306b\u306f53.0%\u3078\u306810.1\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\u3057\u3001\u904e\u534a\u6570\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u5024\u4e0a\u3052\u3092\u5b9f\u65bd\u3057\u305f\u30e1\u30fc\u30ab\u30fcNB\u306f37.8%\u304b\u308928.1%\u3078\u3068\u4f4e\u4e0b\u3057\u3001\u7af6\u5408NB\u306f19.3%\u304b\u308918.9%\u3068\u307b\u307c\u6a2a\u3070\u3044\u3067\u3057\u305f\u3002PB\u3078\u306e\u79fb\u884c\u304c\u5927\u304d\u304f\u9032\u3093\u3060\u80cc\u666f\u306b\u306f\u3001\u30c6\u30a3\u30c3\u30b7\u30e5\u3084\u30c8\u30a4\u30ec\u30c3\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u54c1\u8cea\u306e\u9055\u3044\u304c\u6d88\u8cbb\u8005\u306b\u8a8d\u8b58\u3055\u308c\u306b\u304f\u3044\u300c\u6a5f\u80fd\u7684\u6d88\u8017\u54c1\u300d\u3068\u3044\u3046\u30ab\u30c6\u30b4\u30ea\u7279\u6027\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border\"><img decoding=\"async\" width=\"669\" height=\"371\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/instant-noodle-price-increase-brand-switching-analysis.webp\" alt=\"\u5373\u5e2d\u9eba\u30ab\u30c6\u30b4\u30ea\u306e\u5024\u4e0a\u3052\u5f71\u97ff\u5206\u6790 \u5024\u4e0a\u3052NB\u304b\u3089\u7af6\u5408NB\u3084PB\u3078\u306e\u8cfc\u8cb7\u79fb\u884c\u3092\u793a\u3059\u6bd4\u8f03\u30b0\u30e9\u30d5\" class=\"wp-image-14422\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/instant-noodle-price-increase-brand-switching-analysis.webp 669w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/instant-noodle-price-increase-brand-switching-analysis-300x166.webp 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p 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mark_orange\">\u5473\u3084\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u55dc\u597d\u6027\u304c\u5f37\u304f\u50cd\u304f\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3067\u3042\u308b\u3053\u3068\u304c\u3001PB\u3088\u308a\u3082\u7af6\u5408NB\u3078\u306e\u79fb\u884c\u3092\u4fc3\u3057\u305f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u7d19\u88fd\u54c1\u3067\u306f\u3001\u5e74\u4ee3\u306b\u3088\u308b\u504f\u308a\u3082\u9650\u5b9a\u7684\u3067\u3057\u305f\u3002A\u793e\u306e\u5024\u4e0a\u3052NB\u8cfc\u5165\u7387\u306f\u300120\u301c30\u4ee3\u30fb40\u301c50\u4ee3\u30fb60\u4ee3\u4ee5\u4e0a\u306e\u3044\u305a\u308c\u306e\u5c64\u3067\u3082\u7d0417\u301c21\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3066\u304a\u308a\u3001<strong><span class=\"swl-marker mark_orange\">\u7279\u5b9a\u306e\u4e16\u4ee3\u306b\u9650\u3089\u305a\u5168\u5e74\u4ee3\u3067\u5024\u4e0a\u3052NB\u3092\u656c\u9060\u3059\u308b\u50be\u5411\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center u-mb-ctrl u-mb-5 wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\"><span class=\"swl-fz u-fz-l\">\uff3c\u69d8\u3005\u306a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u4e00\u6319\u306b\u6bd4\u8f03\uff01\uff0f<\/span><\/span><\/strong><\/p>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -external\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/05\/retailmedia_thumnail.png\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/media-radar.jp\/mediapicks\/article\/compare\/retail-media\" target=\"_blank\" rel=\"noopener\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5a92\u4f53\u6bd4\u8f03\u8868\uff5c\u5c0f\u58f2\u696d\u614b\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u5e83\u544a\u624b\u6cd5\u3067\u7d5e\u308a\u8fbc\u3081\u308b\u5e83\u544a\u8cc7\u6599\u4e00\u89a7<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u5b9f\u65bd\u3067\u304d\u308b\u5a92\u4f53\u3092\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u30fb\u30b9\u30fc\u30d1\u30fc\u30fb\u30b3\u30f3\u30d3\u30cb\u30fb\u98f2\u98df\u30c1\u30a7\u30fc\u30f3\u306a\u3069\u5c0f\u58f2\u696d\u614b\u5225\u306b\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c5e\u6027\u3084\u5e83\u544a\u624b\u6cd5\u3067\u3082\u7d5e\u308a\u8fbc\u307f\u53ef\u80fd\u3002&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"consumer-response-to-price-increase\"><strong>\u30d6\u30e9\u30f3\u30c9\u79fb\u884c\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3001\u8907\u5408\u7684\u306a\u5024\u4e0a\u3052\u5bfe\u5fdc\u884c\u52d5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e57\u308a\u63db\u3048\u3060\u3051\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border\"><img decoding=\"async\" width=\"669\" height=\"371\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/retail-chain-spending-share-price-increase-comparison.webp\" alt=\"A\u793e\u306b\u304a\u3051\u308b\u5373\u5e2d\u9eba\u3068\u7d19\u88fd\u54c1\u306e\u30c1\u30a7\u30fc\u30f3\u5185\u652f\u51fa\u30b7\u30a7\u30a2\u3092\u524d\u5e74\u540c\u6708\u3067\u6bd4\u8f03\u3057\u305f\u30b0\u30e9\u30d5\" class=\"wp-image-14421\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/retail-chain-spending-share-price-increase-comparison.webp 669w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/retail-chain-spending-share-price-increase-comparison-300x166.webp 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u306b\u3001\u30ab\u30c6\u30b4\u30ea\u5168\u4f53\u306e\u8cfc\u8cb7\u6291\u5236\u3067\u3059\u3002A\u793e\u306e\u5373\u5e2d\u9eba\u30ab\u30c6\u30b4\u30ea\u304c\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u306e\u652f\u51fa\u306b\u5360\u3081\u308b\u5272\u5408\u306f\u30012025\u5e744\u6708\u306e0.67%\u304b\u30892026\u5e744\u6708\u306b\u306f0.41%\u3078\u30680.26\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u3002\u7d19\u88fd\u54c1\u3067\u30820.32%\u304b\u30890.23%\u3078\u30680.09\u30dd\u30a4\u30f3\u30c8\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3059\u3002<strong><span class=\"swl-marker mark_orange\">\u3053\u308c\u306f\u3001\u5024\u4e0a\u3052\u306b\u5bfe\u3057\u3066\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u3078\u5207\u308a\u66ff\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u8cb7\u91cf\u81ea\u4f53\u3092\u6e1b\u3089\u3059\u3001\u3042\u308b\u3044\u306f\u8cb7\u3046\u306e\u3092\u3084\u3081\u308b\u3068\u3044\u3046\u884c\u52d5\u304c\u8d77\u304d\u3066\u3044\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-border\"><img decoding=\"async\" width=\"669\" height=\"371\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/paper-products-prebuying-before-price-increase-trend.webp\" alt=\"B\u793e\u306e\u7d19\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u652f\u51fa\u30b7\u30a7\u30a2\u63a8\u79fb \u5024\u4e0a\u3052\u524d\u306e\u307e\u3068\u3081\u8cb7\u3044\u3068\u5024\u4e0a\u3052\u5f8c\u306e\u6e1b\u5c11\u50be\u5411\u3092\u793a\u3059\u30b0\u30e9\u30d5\" class=\"wp-image-14420\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/paper-products-prebuying-before-price-increase-trend.webp 669w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/paper-products-prebuying-before-price-increase-trend-300x166.webp 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u306b\u3001\u5024\u4e0a\u3052\u524d\u306e\u307e\u3068\u3081\u8cb7\u3044\u3067\u3059\u3002B\u793e\u306e\u7d19\u88fd\u54c1\u306e\u652f\u51fa\u30b7\u30a7\u30a2\u306f\u3001\u5024\u4e0a\u3052\u5b9f\u65bd\u524d\u306e2026\u5e743\u6708\u306b0.47%\u3068\u524d\u5e74\u540c\u6708\u306e0.31%\u304b\u30890.16\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\u3057\u305f\u5f8c\u3001\u5024\u4e0a\u3052\u5f8c\u306e2026\u5e744\u6708\u306b\u306f0.16%\u307e\u3067\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u3002<strong><span class=\"swl-marker mark_orange\">\u4fdd\u5b58\u6027\u306e\u9ad8\u3044\u6d88\u8017\u54c1\u3067\u3001\u5024\u4e0a\u3052\u5b9f\u65bd\u524d\u306e\u6708\u306b\u8cfc\u8cb7\u304c\u96c6\u4e2d\u3057\u305f\u53ef\u80fd\u6027\u304c\u3046\u304b\u304c\u3048\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u306b\u3001\u5c0f\u58f2\u30c1\u30a7\u30fc\u30f3\u306ePB\u6226\u7565\u306b\u3088\u308b\u5f71\u97ff\u3067\u3059\u3002B\u793e\u3067\u306f\u5373\u5e2d\u9eba\u30fb\u7d19\u88fd\u54c1\u3068\u3082\u306b3\u6708\u304b\u30894\u6708\u306b\u304b\u3051\u3066PB\u30b7\u30a7\u30a2\u304c\u4e0a\u6607\u3059\u308b\u50be\u5411\u304c\u4e21\u5e74\u3067\u898b\u3089\u308c\u305f\u4e00\u65b9\u3001A\u793e\u3067\u306f\u540c\u6642\u671f\u306bPB\u30b7\u30a7\u30a2\u304c\u7e2e\u5c0f\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u78ba\u8a8d\u3055\u308c\u307e\u3057\u305f\u3002<strong><span class=\"swl-marker mark_orange\">\u516c\u958b\u60c5\u5831\u306b\u3088\u308c\u3070\u3001B\u793e\u306f\u98df\u54c1\u5024\u4e0a\u3052\u304c\u96c6\u4e2d\u3059\u308b\u6bce\u5e744\u6708\u306b\u4f4e\u4fa1\u683cPB\u306e\u65b0\u5546\u54c1\u3092\u96c6\u4e2d\u6295\u5165\u3057\u3001\u5927\u578b\u8ca9\u4fc3\u3092\u5b9f\u65bd\u3057\u3066\u304a\u308a\u3001\u3053\u3046\u3057\u305f\u65b9\u91dd\u306e\u5dee\u304c\u30b7\u30a7\u30a2\u5909\u52d5\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -square\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/image-17-1.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">MediaPicks\u3000\u3000\u7de8\u96c6\u90e8<\/span><\/div><div class=\"c-balloon__body -speaking 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class=\"c-balloon__text\">\n<p>\u5024\u4e0a\u3052\u306b\u3088\u3063\u3066\u8d77\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u30b9\u30a4\u30c3\u30c1\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u306b\u3068\u3063\u3066\u306f<strong>\u81ea\u793e\u5546\u54c1\u306e\u30b7\u30a7\u30a2\u304c\u5c11\u3057\u305a\u3064\u596a\u308f\u308c\u308b\u30ea\u30b9\u30af<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<br><br>\u4e00\u65b9\u3067\u3001\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3084PB\u306b\u3068\u3063\u3066\u306f\u3001<strong>\u65b0\u305f\u306a\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30c1\u30e3\u30f3\u30b9<\/strong>\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u4eca\u56de\u306e\u8abf\u67fb\u304b\u3089\u3082\u5206\u304b\u308b\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30a4\u30c3\u30c1\u306e\u8d77\u304d\u65b9\u306f\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3084\u5e74\u4ee3\u3001\u5c0f\u58f2\u30c1\u30a7\u30fc\u30f3\u3054\u3068\u306ePB\u6226\u7565\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<br><br>\u305d\u306e\u305f\u3081\u3001\u5024\u4e0a\u3052\u3078\u306e\u5bfe\u5fdc\u3084\u633d\u56de\u7b56\u3092\u8003\u3048\u308b\u969b\u306f\u3001\u5e02\u5834\u5168\u4f53\u306e\u5e73\u5747\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u30c1\u30a7\u30fc\u30f3\u5358\u4f4d\u3084\u30ab\u30c6\u30b4\u30ea\u5358\u4f4d\u3067\u8cfc\u8cb7\u5b9f\u614b\u3092\u7d30\u304b\u304f\u628a\u63e1\u3059\u308b\u3053\u3068<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<br><br>\u7279\u306b\u65e2\u5b58\u306eNB\u30e1\u30fc\u30ab\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u5024\u4e0a\u3052\u306b\u3088\u3063\u3066\u7af6\u5408NB\u3084PB\u3078\u306e\u6d41\u51fa\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308b\u4eca\u3001<strong>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7dad\u6301\u30fb\u596a\u9084\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56<\/strong>\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5bfe\u8c61\u8005\u3092\u6349\u3048\u3001\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u7d44\u307f\u5408\u308f\u305b\u305f<strong>\u30de\u30b9\u30c8\u30d0\u30a4\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u6d41\u51fa\u3057\u305d\u3046\u306a\u9867\u5ba2\u306b\u518d\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u308c\u307e\u3059\u3002<br><br>\u4e00\u65b9\u3001\u7af6\u5408NB\u30e1\u30fc\u30ab\u30fc\u3084PB\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u5024\u4e0a\u3052\u5c40\u9762\u306f<strong>\u4ed6\u793e\u304b\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u30b9\u30a4\u30c3\u30c1\u3092\u72d9\u3044\u3084\u3059\u3044\u30bf\u30a4\u30df\u30f3\u30b0<\/strong>\u3067\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u751f\u6d3b\u8005\u306e\u8cb7\u3044\u7269\u52d5\u7dda\u4e0a\u3067\u3001\u81ea\u793e\u5546\u54c1\u3092\u9078\u3076\u7406\u7531\u3092\u63d0\u793a\u3067\u304d\u308c\u3070\u3001\u901a\u5e38\u6642\u3088\u308a\u3082\u4e57\u308a\u63db\u3048\u3092\u5f8c\u62bc\u3057\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u6210\u679c\u5831\u916c\u578b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u308c\u3070\u3001\u5e83\u544a\u6295\u8cc7\u306e\u30ea\u30b9\u30af\u3092\u6291\u3048\u306a\u304c\u3089\u3001\u5b9f\u58f2\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3068\u3057\u3066\u691c\u8a0e\u3057\u3084\u3059\u3044\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<br><br>\u3053\u3046\u3057\u305fID-POS\u3084\u30ec\u30b7\u30fc\u30c8\u30c7\u30fc\u30bf\u306a\u3069\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5546\u54c1\u958b\u767a\u3084\u4fa1\u683c\u6226\u7565\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u5e97\u982d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8a2d\u8a08<\/strong>\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<br>\u5024\u4e0a\u3052\u306b\u3088\u3063\u3066\u9700\u8981\u304c\u52d5\u304f\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u65e2\u5b58\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306f<strong>\u9867\u5ba2\u306e\u96e2\u53cd\u3092\u9632\u3050\u5c40\u9762<\/strong>\u3067\u3042\u308a\u3001\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3084PB\u306b\u3068\u3063\u3066\u306f<strong>\u4e57\u308a\u63db\u3048\u3092\u7372\u5f97\u3059\u308b\u5c40\u9762<\/strong>\u3067\u3082\u3042\u308a\u307e\u3059\u3002<br><br>\u30e1\u30c7\u30a3\u30a2\u30ec\u30fc\u30c0\u30fc\u306b\u306f\u3001<strong>\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5e97\u982d\u30fb\u5c0f\u58f2\u9023\u52d5\u578b\u306e\u5e83\u544a\u65bd\u7b56<\/strong>\u306b\u95a2\u3059\u308b\u5a92\u4f53\u8cc7\u6599\u304c\u591a\u6570\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5024\u4e0a\u3052\u5f8c\u306e\u970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class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"related-retail-media-news\">\u95a2\u9023\u8a18\u4e8b\u30fb\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -external\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/06\/retailcompany.png\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/media-radar.jp\/mediapicks\/article\/knowledge\/retail-media-company\" target=\"_blank\" rel=\"noopener\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4e3b\u8981\u4f1a\u793e\uff5c\u904b\u55b6\u4f1a\u793e\u3068\u652f\u63f4\u4f1a\u793e\u3001\u51fa\u7a3f\u5148\u306e\u9078\u3073\u65b9<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u56fd\u5185\u5916\u306e\u4f1a\u793e\u3068\u3001\u51fa\u7a3f\u3092\u652f\u63f4\u3059\u308b\u4f1a\u793e\u3092\u4e00\u89a7\u3067\u6574\u7406\u3057\u307e\u3057\u305f\u3002Amazon\u3084\u697d\u5929\u3001\u30a4\u30aa\u30f3\u3001\u30bb\u30d6\u30f3\uff06\u30a2\u30a4\u3001\u30d5\u30a1\u30df\u30ea\u30fc\u30de\u30fc\u30c8\u3001Walmart\u306e\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u304b&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard 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src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/02\/ce5f2b0d61bc820c7623e5afbb18f274.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/media-radar.jp\/mediapicks\/article\/board\/arutana\" target=\"_blank\" rel=\"noopener\">\u3010\u8cfc\u8cb7\u73879.6\u500d\u30fbROAS272\uff05\u3011\u8cfc\u8cb7\u76f4\u524d\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u6349\u3048\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\uff5cARUTANA<\/a>\n\t\t\t\t\t\t<span 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src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/03\/aa5760938852cf9899a99124c3c3bea8.webp\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/media-radar.jp\/mediapicks\/news\/seiyu-retail-media\" target=\"_blank\" rel=\"noopener \">\u897f\u53cb\u304c\u9996\u90fd\u570f74\u5e97\u8217\u306b\u30b5\u30a4\u30cd\u30fc\u30b8\u5c0e\u5165\u3002\u8996\u8074\u73875\uff05\uff08\u203b1\uff09\u76f8\u5f53\u306e\u30ea\u30fc\u30c1\u3067\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u300c\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u300d\u5316<\/a>\n\t\t\t\t\t\t<span 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src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/03\/main-10.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/media-radar.jp\/mediapicks\/news\/retail-media-comparison-report-2025\" target=\"_blank\" rel=\"noopener\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e3b\u89815\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5fb9\u5e95\u6bd4\u8f03\u3001\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u6295\u8cc7\u5224\u65ad\u306e\u57fa\u6e96\u3092DearOne\u304c\u516c\u958b<\/a>\n\t\t\t\t\t\t<span 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