{"id":2227,"date":"2026-01-29T08:00:00","date_gmt":"2026-01-28T23:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=2227"},"modified":"2026-01-27T20:51:40","modified_gmt":"2026-01-27T11:51:40","slug":"retailmedia-marketforecast","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/news\/retailmedia-marketforecast","title":{"rendered":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f2029\u5e74\u306b1.3\u5146\u5186\u8d85\u3078\u3002EC\u30fb\u5e97\u8217\u306e\u4e21\u8f2a\u3067\u52a0\u901f\u3059\u308b\u8cfc\u8cb7\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6b63\u89e3"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ol class=\"wp-block-list\">\n<li><strong><span class=\"swl-marker mark_yellow\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u5e02\u5834\u898f\u6a21\u306f2029\u5e74\u306b1\u51463,174\u5104\u5186\u3078<\/span><\/strong><br>2025\u5e74\u306e6,066\u5104\u5186\u304b\u3089\u7d042.2\u500d\u306b\u6025\u6210\u9577\u3059\u308b\u898b\u901a\u3057\u3002<\/li>\n\n\n\n<li><strong><span class=\"swl-marker mark_yellow\">\u5e97\u8217\u4e8b\u696d\u8005\u306eDX\u3068\u7d44\u7e54\u5316\u304c\u9375<\/span><\/strong><br>\u30a2\u30d7\u30ea\u30af\u30fc\u30dd\u30f3\u3084\u30b5\u30a4\u30cd\u30fc\u30b8\u3092\u901a\u3058\u30012029\u5e74\u306b\u306f\u5e97\u8217\u7cfb\u3060\u3051\u3067\u7d041,939\u5104\u5186\u898f\u6a21\u306b\u3002<\/li>\n\n\n\n<li><strong><span class=\"swl-marker mark_yellow\">\u8ca9\u4fc3\u304b\u3089\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3078\u306e\u4e88\u7b97\u30b7\u30d5\u30c8<\/span><\/strong><br>\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u3088\u308b\u52b9\u679c\u53ef\u8996\u5316\u3092\u80cc\u666f\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u6d41\u5165\u304c\u672c\u683c\u5316\u3002<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\">2029\u5e74\u306b1.3\u5146\u5186\u3092\u7a81\u7834\u898b\u8fbc\u307f\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793eCARTA HOLDINGS\u304c\u767a\u8868\u3057\u305f\u300c\u56fd\u5185\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u8abf\u67fb\u300d\u306b\u3088\u308b\u3068\u3001\u540c\u5e02\u5834\u306f\u9a5a\u7570\u7684\u306a\u30b9\u30d4\u30fc\u30c9\u3067\u62e1\u5927\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<strong><span class=\"swl-marker mark_yellow\">2025\u5e74\u306e\u5e02\u5834\u898f\u6a21\u306f\u524d\u5e74\u6bd4129\uff05\u306e6,066\u5104\u5186\u306b\u9054\u3059\u308b\u898b\u8fbc\u307f<\/span><\/strong>\u3067\u3001\u305d\u306e\u52e2\u3044\u306f\u6b62\u307e\u308b\u3053\u3068\u306a\u304f\u3001<span class=\"swl-marker mark_yellow\"><strong>2029\u5e74\u306b\u306f1.3\u5146\u5186\u3092\u7a81\u7834\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large size_s is-style-border\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub1-7-1024x819.jpg\" alt=\"\" class=\"wp-image-2247\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub1-7-1024x819.jpg 1024w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub1-7-300x240.jpg 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub1-7-768x614.jpg 768w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub1-7.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6210\u9577\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u8a87\u308bAmazon\u306a\u3069\u306eEC\u4e8b\u696d\u8005\u3067\u3059\u304c\u3001<strong>\u4eca\u5f8c\u306f\u5e97\u8217\u4e8b\u696d\u8005\u306b\u3088\u308b\u6210\u9577\u3082\u7121\u8996\u3067\u304d\u307e\u305b\u3093\u3002<\/strong>\u30b3\u30f3\u30d3\u30cb\u3084\u30b9\u30fc\u30d1\u30fc\u306a\u3069\u306e\u5c0f\u58f2\u696d\u8005\u304c\u3001\u81ea\u793e\u306e\u6301\u30641st Party Data\uff08\u8cfc\u8cb7\u30c7\u30fc\u30bf\uff09\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u4e8b\u696d\u3092\u7d44\u7e54\u5316\u3057\u3001<strong>\u30e1\u30fc\u30ab\u30fc\u4f01\u696d\u306b\u5bfe\u3057\u3066\u8cfc\u8cb7\u306b\u76f4\u7d50\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u4fa1\u5024\u3092\u63d0\u793a\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u5e83\u544a\u4e3b\u5074\u306e\u5909\u5316\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u306e<strong>\u8ca9\u58f2\u4fc3\u9032\uff08\u55b6\u696d\u4e88\u7b97\uff09\u3068\u3057\u3066\u306e\u67a0\u7d44\u307f\u3092\u8d85\u3048\u3001\u5e83\u544a\u52b9\u679c\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u3053\u3068\u3067<span class=\"swl-marker 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class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">MediaPicks\u3000\u3000\u7de8\u96c6\u90e8<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d\u306f\u3001\u5358\u306a\u308b\u5e83\u544a\u67a0\u306e\u5897\u52a0\u3067\u306f\u306a\u304f\u3001\u300c\u30e1\u30fc\u30ab\u30fc\u3068\u5c0f\u58f2\u306e\u30d1\u30ef\u30fc\u30d0\u30e9\u30f3\u30b9\u306e\u5909\u5bb9\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u3053\u308c\u307e\u3067\u306e\u5e83\u544a\u306f\u8a8d\u77e5\u3068\u8cfc\u8cb7\u304c\u5206\u65ad\u3055\u308c\u304c\u3061\u3067\u3057\u305f\u304c\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u305d\u308c\u3092\u4e00\u6c17\u901a\u8cab\u3055\u305b\u307e\u3059\u3002<br><br>\u4ed6\u306e\u4f01\u696d\u304c\u5fdc\u7528\u3059\u3079\u304d\u70b9\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u63a5\u70b9\u3092\u30e1\u30c7\u30a3\u30a2\u5316\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7279\u306bCookie\u898f\u5236\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u4e2d\u3001\u78ba\u5b9f\u306a\u8cfc\u8cb7\u4e8b\u5b9f\u306b\u57fa\u3065\u304f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf\u4fa1\u5024\u306f\u4eca\u5f8c\u3055\u3089\u306b\u9ad8\u9a30\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95a2\u9023\u30ea\u30f3\u30af<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u51fa\u5178<br><a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000042.000137280.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000042.000137280.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8 2029\u5e74\u306b1.3\u5146\u5186\u3092\u7a81\u7834\u898b\u8fbc\u307f\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834 \u682a\u5f0f\u4f1a\u793eCARTA HOLDINGS\u304c\u767a\u8868\u3057\u305f\u300c\u56fd\u5185\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u8abf\u67fb\u300d\u306b\u3088\u308b\u3068\u3001\u540c\u5e02\u5834\u306f\u9a5a\u7570\u7684\u306a\u30b9\u30d4\u30fc\u30c9\u3067\u62e1\u5927\u3092\u7d9a\u3051\u3066\u3044 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":3,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"predecessor-version":[{"id":2263,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts\/2227\/revisions\/2263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/media\/2246"}],"wp:attachment":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}