{"id":2701,"date":"2026-02-02T08:00:00","date_gmt":"2026-02-01T23:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=2701"},"modified":"2026-01-30T16:52:35","modified_gmt":"2026-01-30T07:52:35","slug":"web-marketing-failure-survey","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/news\/web-marketing-failure-survey","title":{"rendered":"Web\u30de\u30fc\u30b1\u306e\u300c\u5931\u6557\u65bd\u7b56\u300d\u7b2c1\u4f4d\u306f\u5e83\u544a\u51fa\u7a3f\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306e\u7518\u3055\u304c\u547d\u53d6\u308a\u306b\u306a\u308b\u7406\u7531\u3068\u306f\uff1f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ol class=\"wp-block-list\">\n<li>\u5931\u6557\u3057\u305f\u65bd\u7b56\u306e\u6700\u591a\u306f\u300c<strong><span class=\"swl-marker mark_orange\">\u5e83\u544a\u51fa\u7a3f\uff0857.4%\uff09<\/span><\/strong>\u300d\u3002\u6b21\u3044\u3067\u52d5\u753b\u5236\u4f5c\u3001SNS\u904b\u7528\u3068\u7d9a\u304f\u3002<\/li>\n\n\n\n<li>\u5931\u6557\u306e\u6700\u5927\u8981\u56e0\u306f\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u4e0d\u9069\u5207\uff0843.6%\uff09\u300d\u3067\u3042\u308a\u3001\u6226\u7565\u306e\u6b20\u5982\u304c\u6839\u672c\u7684\u306a\u554f\u984c\u3002<\/li>\n\n\n\n<li>\u60c5\u5831\u53ce\u96c6\u306e6\u5272\u4ee5\u4e0a\u304c\u300cWeb\u691c\u7d22\u300d\u306b\u4f9d\u5b58\u3002\u65ad\u7247\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u306b\u3088\u308b\u5f0a\u5bb3\u304c\u6d6e\u304d\u5f6b\u308a\u306b<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"sme-advertising-failure-unclear-targeting\">\u5931\u6557\u65bd\u7b56\u306e57.4%\u304c\u300c\u5e83\u544a\u51fa\u7a3f\u300d\u3068\u56de\u7b54\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u4e0d\u660e\u78ba\u304c\u6700\u5927\u306e\u8981\u56e0\u306b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u306eWeb\u6226\u7565\u3092\u652f\u63f4\u3059\u308b\u30e2\u30c1\u30e4\u682a\u5f0f\u4f1a\u793e\u304c\u3001\u4e2d\u5c0f\u4f01\u696d\u7d4c\u55b6\u8005101\u540d\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5931\u6557\u8981\u56e0\u306b\u95a2\u3059\u308b\u5b9f\u614b\u8abf\u67fb\u300d\u306e\u7d50\u679c\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><img decoding=\"async\" width=\"829\" height=\"273\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub3-5.png\" alt=\"\u904e\u53bb\u306b\u884c\u3063\u305fWeb\u30de\u30fc\u30b1\u65bd\u7b56\u3067\u8cbb\u7528\u52b9\u679c\u304c\u5931\u6557\u3057\u305f\u3082\u306e\u8abf\u67fb\u753b\u50cf\" class=\"wp-image-2711\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub3-5.png 829w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub3-5-300x99.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub3-5-768x253.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<strong><span class=\"swl-marker mark_orange\">\u904e\u53bb\u306b\u5b9f\u65bd\u3057\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u60aa\u304b\u3063\u305f\u3068\u611f\u3058\u308b\u65bd\u7b56\u306e\u7b2c1\u4f4d\u306f\u300c\u5e83\u544a\u51fa\u7a3f\uff0857.4%\uff09\u300d\u3067\u3057\u305f\u3002\u3053\u308c\u306b\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52d5\u753b\u5236\u4f5c\uff0830.7%\uff09\u300d\u3001\u300cSNS\u904b\u7528\uff0828.7%\uff09\u300d\u304c\u7d9a\u304d\u307e\u3059<\/span><\/strong>\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u4e88\u7b97\u3092\u6295\u3058\u308b\u4e3b\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u671f\u5f85\u3057\u305f\u6210\u679c\u3092\u5f97\u3089\u308c\u3066\u3044\u306a\u3044\u5b9f\u614b\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><img decoding=\"async\" width=\"970\" height=\"374\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub4-2.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5931\u6557\u3057\u305f\u8981\u56e0\u8abf\u67fb\u753b\u50cf\" class=\"wp-image-2707\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub4-2.png 970w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub4-2-300x116.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub4-2-768x296.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u7b46\u3059\u3079\u304d\u306f\u3001\u305d\u306e\u300c\u5931\u6557\u306e\u8981\u56e0\u300d\u3067\u3059\u3002<strong><span class=\"swl-marker mark_orange\">\u6700\u3082\u591a\u304b\u3063\u305f\u56de\u7b54\u306f\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u4e0d\u9069\u5207\u3060\u3063\u305f\uff0843.6%\uff09\u300d\u3067\u3001\u6b21\u3044\u3067\u300c\u793e\u5185\u306e\u30ce\u30a6\u30cf\u30a6\u30fb\u30b9\u30ad\u30eb\u4e0d\u8db3\uff0836.2%\uff09\u300d\u304c\u6319\u304c\u3063\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002\u300c\u7af6\u5408\u304c\u3084\u3063\u3066\u3044\u308b\u304b\u3089\u300d\u3068\u3044\u3046\u7126\u308a\u3084\u300c\u5e83\u544a\u3092\u51fa\u305b\u3070\u58f2\u308c\u308b\u300d\u3068\u3044\u3046\u5b89\u6613\u306a\u671f\u5f85\u304b\u3089\u3001\u5341\u5206\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3084\u6226\u7565\u7acb\u6848\u3092\u884c\u308f\u305a\u306b\u5b9f\u884c\u306b\u79fb\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><img decoding=\"async\" width=\"974\" height=\"383\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub5-1.png\" alt=\"Web\u30de\u30fc\u30b1\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u8abf\u67fb\u753b\u50cf\" class=\"wp-image-2709\" srcset=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub5-1.png 974w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub5-1-300x118.png 300w, https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/sub5-1-768x302.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"swl-marker mark_orange\">\u307e\u305f\u3001\u60c5\u5831\u53ce\u96c6\u306e\u624b\u6bb5\u3068\u3057\u306665.3%\u304c\u300cWeb\u691c\u7d22\u300d\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059<\/span><\/strong>\u3002\u65ad\u7247\u7684\u306a\u60c5\u5831\u306e\u7d99\u304e\u63a5\u304e\u3067\u65bd\u7b56\u3092\u5224\u65ad\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3001\u6226\u7565\u306e\u6b20\u5982\u3092\u62db\u304f\u4e00\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u300c\u58f2\u4e0a\u30fb\u5229\u76ca\u300d\u3084\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3092\u5931\u6557\u306e\u5224\u65ad\u57fa\u6e96\u306b\u7f6e\u3044\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u305d\u306e\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u306f\u305a\u306e\u300c\u8ab0\u306b\u30fb\u4f55\u3092\u300d\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u8a2d\u8a08\u304c\u758e\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u9020\u7684\u306a\u8ab2\u984c\u304c\u6d6e\u304d\u5f6b\u308a\u3068\u306a\u3063\u305f\u8abf\u67fb\u7d50\u679c\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -square\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/image-17-1.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">MediaPicks\u3000\u3000\u7de8\u96c6\u90e8<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u4eca\u56de\u306e\u8abf\u67fb\u7d50\u679c\u306f\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u300c\u624b\u6cd5\uff08How\uff09\u300d\u306e\u9078\u629e\u306b\u7d42\u59cb\u3057\u3001\u300c\u6226\u7565\uff08Who\/What\uff09\u300d\u3092\u8efd\u8996\u3057\u3066\u3044\u308b\u73fe\u72b6\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002<br><strong><span class=\"swl-marker mark_orange\">\u7279\u306b\u5e83\u544a\u51fa\u7a3f\u306f\u5c11\u984d\u304b\u3089\u5373\u5ea7\u306b\u958b\u59cb\u3067\u304d\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u66d6\u6627\u306a\u307e\u307e\u904b\u7528\u3055\u308c\u304c\u3061\u3067\u3059<\/span><\/strong>\u3002<br><br>\u4ed6\u793e\u304c\u5fdc\u7528\u3059\u3079\u304d\u70b9\u306f\u3001\u65bd\u7b56\u306e\u300c\u524d\u5de5\u7a0b\u300d\u3078\u306e\u6295\u8cc7\u3067\u3059\u3002Web\u691c\u7d22\u306a\u3069\u306e\u65ad\u7247\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u3069\u3053\u306b\u5b58\u5728\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u5fc3\u7406\u3067\u52d5\u304f\u306e\u304b\u3092\u6df1\u6398\u308a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<br><br>\u300c\u5931\u6557\u306e\u5b9a\u7fa9\u300d\u3092\u660e\u78ba\u306b\u6301\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u3044\u304b\u3089\u3053\u305d\u3001\u305d\u3053\u304b\u3089\u9006\u7b97\u3057\u305f\u7dfb\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u304c\u30012026\u5e74\u4ee5\u964d\u306eWeb\u6295\u8cc7\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95a2\u9023\u30ea\u30f3\u30af<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u51fa\u5178<br><a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000009.000122305.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000009.000122305.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8 \u5931\u6557\u65bd\u7b56\u306e57.4%\u304c\u300c\u5e83\u544a\u51fa\u7a3f\u300d\u3068\u56de\u7b54\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u4e0d\u660e\u78ba\u304c\u6700\u5927\u306e\u8981\u56e0\u306b \u4f01\u696d\u306eWeb\u6226\u7565\u3092\u652f\u63f4\u3059\u308b\u30e2\u30c1\u30e4\u682a\u5f0f\u4f1a\u793e\u304c\u3001\u4e2d\u5c0f\u4f01\u696d\u7d4c\u55b6\u8005101\u540d\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5931\u6557\u8981\u56e0\u306b\u95a2 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":8,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"predecessor-version":[{"id":2884,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/posts\/2701\/revisions\/2884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/media\/2704"}],"wp:attachment":[{"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media-radar.jp\/mediapicks\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}