{"id":3262,"date":"2026-02-06T12:00:00","date_gmt":"2026-02-06T03:00:00","guid":{"rendered":"https:\/\/media-radar.jp\/mediapicks\/?p=3262"},"modified":"2026-02-12T10:14:22","modified_gmt":"2026-02-12T01:14:22","slug":"mads-keio-dooh-retail-media-integration","status":"publish","type":"post","link":"https:\/\/media-radar.jp\/mediapicks\/news\/mads-keio-dooh-retail-media-integration","title":{"rendered":"DOOH\u00d7\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u9023\u643a\u304c\u52a0\u901f\uff01MADS\u3068\u4eac\u738bDSP\u304c\u63a5\u7d9a\u3057\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u5e83\u544a\u63a5\u89e6\u3092\u5b9f\u73fe"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\"><strong>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container is-layout-constrained 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class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"transit-retail-dooh-integration\"><strong>\u4ea4\u901a\u30e1\u30c7\u30a3\u30a2\u3068\u5e97\u8217\u3092\u3064\u306a\u3050\u3001\u65b0\u305f\u306aDOOH\u914d\u4fe1\u4f53\u5236\u304c\u30b9\u30bf\u30fc\u30c8<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793eMADS\u306f\u30012026\u5e742\u67084\u65e5\u3001\u682a\u5f0f\u4f1a\u793e\u4eac\u738b\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u4eac\u738bDSP\/SSP\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3001\u540c\u793e\u306e\u30c7\u30b8\u30bf\u30ebOOH\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cMONOLITHS\u300d\u306e\u63a5\u7d9a\u3092\u958b\u59cb\u3057\u305f\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u306e\u63a5\u7d9a\u306b\u3088\u308a\u3001\u4eac\u738bDSP\/SSP\u3092\u5229\u7528\u3059\u308b\u5e83\u544a\u4e3b\u306f\u3001\u4eac\u738b\u30b0\u30eb\u30fc\u30d7\u304c\u6301\u3064\u4ea4\u901a\u30e1\u30c7\u30a3\u30a2\u3084\u5c4b\u5916\u5e83\u544a\u306b\u52a0\u3048\u3001MADS\u304c\u63d0\u643a\u3059\u308b\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3084\u7f8e\u5bb9\u30b5\u30ed\u30f3\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u3044\u3063\u305f\u300c\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u9818\u57df\u3078\u306e\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"swl-marker mark_yellow\">\u3053\u308c\u307e\u3067\u5206\u65ad\u3055\u308c\u304c\u3061\u3060\u3063\u305f\u300c\u79fb\u52d5\uff08\u99c5\u30fb\u96fb\u8eca\uff09\u300d\u3068\u300c\u8cfc\u8cb7\uff08\u5e97\u8217\uff09\u300d\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u3001\u540c\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u70b9\u304c\u6700\u5927\u306e\u5f37\u307f<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u4eca\u56de\u306e\u63a5\u7d9a\u306b\u3088\u308a\u3001\u5834\u6240\u3001\u66dc\u65e5\u3001\u6642\u9593\u5e2f\u3068\u3044\u3063\u305f\u6761\u4ef6\u8a2d\u5b9a\u306b\u52a0\u3048\u3001\u4eac\u738bDSP\/SSP\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c5e\u6027\uff08\u5e74\u4ee3\u30fb\u6027\u5225\uff09\u306b\u5fdc\u3058\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u3067\u306e\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u7121\u99c4\u306e\u306a\u3044\u52b9\u7387\u7684\u306a\u4e88\u7b97\u914d\u5206\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br>\u5e83\u544a\u914d\u4fe1\u5f8c\u306b\u306f\u914d\u4fe1\u30ec\u30dd\u30fc\u30c8\u304c\u63d0\u4f9b\u3055\u308c\u3001\u52b9\u679c\u691c\u8a3c\u3092\u5b9f\u65bd\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -square\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/media-radar.jp\/mediapicks\/wp-content\/uploads\/2026\/01\/image-17-1.png\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">MediaPicks\u3000\u3000\u7de8\u96c6\u90e8<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u4eca\u56de\u306e\u9023\u643a\u306f\u3001DOOH\u5e02\u5834\u304c\u300c\u5358\u306a\u308b\u770b\u677f\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u300d\u304b\u3089\u300c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u904b\u7528\u3067\u304d\u308b\u5e83\u544a\u300d\u3078\u3068\u9032\u5316\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3057\u305f\u3044\u306e\u306f\u3001\u9244\u9053\u7cfb\u30e1\u30c7\u30a3\u30a2\uff08\u4eac\u738b\uff09\u3068\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\uff08MADS\uff09\u306e\u878d\u5408\u3067\u3059\u3002<br><br>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001<strong><span class=\"swl-marker mark_yellow\">\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u6cbf\u3063\u305f\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u70b9<\/span><\/strong>\u3067\u3059\u3002<br>\u300c\u99c5\u3092\u5229\u7528\u3057\u3001\u8857\u3092\u6b69\u304d\u3001\u5e97\u8217\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u300d\u3068\u3044\u3046\u4e00\u9023\u306e\u6d41\u308c\u306e\u4e2d\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u3092\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br><br>\u4f8b\u3048\u3070\u3001\u99c5\u69cb\u5185\u306e\u30b5\u30a4\u30cd\u30fc\u30b8\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u60f3\u8d77\u3065\u3051\u3057\u3001\u305d\u306e\u5f8c\u3001\u5e97\u8217\u5185\u306e\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u8cfc\u8cb7\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3068\u3044\u3063\u305f\u300c\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u4e00\u8cab\u3057\u305f\u65bd\u7b56\u300d\u304c\u5b9f\u73fe\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br><br>\u4eca\u5f8c\u306f\u3001\u81ea\u793e\u304c\u6301\u3064\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3053\u3046\u3057\u305f\u914d\u4fe1\u306e\u4ed5\u7d44\u307f\u3068\u3069\u3046\u7d44\u307f\u5408\u308f\u305b\u308b\u304b\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<div class=\"swell-block-tab is-style-balloon\" data-width-pc=\"flex-auto\" data-width-sp=\"auto\"><ul class=\"c-tabList\" role=\"tablist\"><li class=\"c-tabList__item\" role=\"presentation\"><button role=\"tab\" class=\"c-tabList__button\" aria-selected=\"true\" aria-controls=\"tab-0f3cc279-0\" data-onclick=\"tabControl\">MADS\u306e\u6700\u65b0\u5a92\u4f53\u8cc7\u6599<\/button><\/li><li class=\"c-tabList__item\" role=\"presentation\"><button role=\"tab\" class=\"c-tabList__button\" aria-selected=\"false\" aria-controls=\"tab-0f3cc279-1\" data-onclick=\"tabControl\">\u4eac\u738b\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u6700\u65b0\u5a92\u4f53\u8cc7\u6599<\/button><\/li><\/ul><div class=\"c-tabBody\">\n<div id=\"tab-0f3cc279-0\" class=\"c-tabBody__item\" aria-hidden=\"false\">\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-78fe6ca0c7ccc055d6bcba3b15293396 wp-block-paragraph\"><strong><span style=\"color:#50822c\" class=\"swl-inline-color\">\u3010\u56fd\u5185\u6700\u5927\u7d1a\u30ea\u30c6\u30fc\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3011\u30ea\u30c6\u30fc\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8 \u30e1\u30c7\u30a3\u30a2\u30ac\u30a4\u30c9<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail30734.html\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/30734\/400x300.webp?time=1744088505\" alt=\"\u3010\u56fd\u5185\u6700\u5927\u7d1a\u30ea\u30c6\u30fc\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3011\u30ea\u30c6\u30fc\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8 \u30e1\u30c7\u30a3\u30a2\u30ac\u30a4\u30c9\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail30734.html\" target=\"_blank\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"tab-0f3cc279-1\" class=\"c-tabBody__item\" aria-hidden=\"true\">\n<div class=\"wp-block-columns border_gray\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"is-style-border_left has-swl-main-color has-text-color has-link-color wp-elements-30a69fb50e3c00d4b5bbd13636337a88 wp-block-paragraph\"><strong><span style=\"color:#50822c\" class=\"swl-inline-color\"><strong>\u3010\u30a8\u30f3\u30bf\u30e1\u4f01\u696d\u69d8\u5fc5\u898b\u3011Z\u4e16\u4ee3\u306b\u52b9\u304f \u6e0b\u8c37\u30fb\u79cb\u8449\u539f\u5927\u578b\u30d3\u30b8\u30e7\u30f3\u7279\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4f01\u753b<\/strong><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-style-border\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/media-radar.jp\/detail33342.html\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/media-radar.jp\/images\/agency_item_cap\/33342\/400x300.webp?time=1763359809\" alt=\"\u3010\u30a8\u30f3\u30bf\u30e1\u4f01\u696d\u69d8\u5fc5\u898b\u3011Z\u4e16\u4ee3\u306b\u52b9\u304f \u6e0b\u8c37\u30fb\u79cb\u8449\u539f\u5927\u578b\u30d3\u30b8\u30e7\u30f3\u7279\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4f01\u753b\u5a92\u4f53\u8cc7\u6599\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\"\/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"swell-block-button red_ -size-custom is-style-btn_normal\" style=\"--the-width:80%\"><a href=\"https:\/\/media-radar.jp\/detail33342.html\" target=\"_blank\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\uff08\u7121\u6599\uff09<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-section_ttl has-small-font-size\" id=\"faq\">MADS\u3068\u4eac\u738bDSP\u306e\u9023\u643a\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<dl class=\"swell-block-faq\" data-q=\"col-text\" data-a=\"col-text\">\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">MADS\u3068\u4eac\u738bDSP\u306e\u9023\u643a\u306b\u3088\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">\u300c\u79fb\u52d5\uff08\u99c5\u30fb\u96fb\u8eca\uff09\u300d\u304b\u3089\u300c\u8cfc\u8cb7\uff08\u5e97\u8217\uff09\u300d\u307e\u3067\u3001\u6d88\u8cbb\u8005\u306e\u751f\u6d3b\u5c0e\u7dda\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3059\u308b\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u70b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">\u3069\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p 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class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6ce8\u76ee\u3059\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8 \u4ea4\u901a\u30e1\u30c7\u30a3\u30a2\u3068\u5e97\u8217\u3092\u3064\u306a\u3050\u3001\u65b0\u305f\u306aDOOH\u914d\u4fe1\u4f53\u5236\u304c\u30b9\u30bf\u30fc\u30c8 \u682a\u5f0f\u4f1a\u793eMADS\u306f\u30012026\u5e742\u67084\u65e5\u3001\u682a\u5f0f\u4f1a\u793e\u4eac\u738b\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u4eac\u738bDSP\/SSP\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3001\u540c\u793e\u306e\u30c7\u30b8\u30bf\u30eb 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